• 3 Marketing Rules for Pediatric Therapists Image

    articleMay 8, 2019 | 7 min. read

    3 Marketing Rules for Pediatric Therapists

    Marketing your clinic may not be your favorite part of running a business, but it’s wholly necessary if you want to keep your doors open. After all, you can’t do the thing you love most—help patients—if you don’t have patients coming through your doors. And though we’ve provided a lot of marketing advice on everything from creating a value prop to properly using CTAs , that advice doesn’t always address the subtleties of marketing a specialty—especially when …

  • A Tale of Two OT Degrees Image

    articleMay 3, 2019 | 6 min. read

    A Tale of Two OT Degrees

    If you want a rewarding career in the medical field that focuses on helping others, occupational therapy (OT) is a natural choice. But the cost of getting an OT degree varies—a lot. Depending on the program you choose, you could end up with a degree that makes student loan repayment relatively easy—or one that makes your debt-to-income ratio more than 3 to 1. Let’s break down what this looks like and how you can influence the way …

  • 5 Legit Reasons to Fire a PT Patient (and How to Do It) Image

    articleApr 26, 2019 | 10 min. read

    5 Legit Reasons to Fire a PT Patient (and How to Do It)

    One of the greatest joys of being a physical therapist is interacting with patients. There is truly no feeling in the world like helping someone improve his or her mobility and independence. But, as enjoyable as patient care can be, it’s not always sunshine and roses. There’s no guarantee that every patient will treat us with respect. In fact, some even act in a threatening way toward us. And while most therapists have some war stories, it’s …

  • Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    webinarApr 25, 2019

    Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Back in the day, a sugary treat was all you needed to make a good first impression on a potential referral source—and thus, bring in enough new patients to fill your schedule. Well, that’s not the case anymore. In today’s competitive healthcare landscape, you need a more strategic approach to marketing your services to physicians and other referrers. So, save the donuts for a staff appreciation breakfast, and arm yourself with modern referral marketing best practices the …

  • FAQ: Make Google Do It: How to Use the Internet to Win More Patients Image

    articleApr 18, 2019 | 22 min. read

    FAQ: Make Google Do It: How to Use the Internet to Win More Patients

    Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation . So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your …

  • 6 Stress Reduction Tips for PTs, OTs, and SLPs Image

    articleApr 12, 2019 | 6 min. read

    6 Stress Reduction Tips for PTs, OTs, and SLPs

    When you work as a rehab therapist, no two days are the same. And while that can be exciting (who enjoys monotony?), it can also create a lot of stress. Add in the fact that you’re working with patients who may be frustrated, in pain, or just generally grumpy, and you’ve got a whole lot to handle day-in and day-out. This holds especially true if you’re feeling overworked and under-supported, which can often happen in a busy …

  • The Rehab Therapist’s Guide to Hashtags Image

    articleApr 9, 2019 | 7 min. read

    The Rehab Therapist’s Guide to Hashtags

    Hashtags are here to stay (so long as Twitter and Instagram have anything to say about it), so if you’re not already using hashtags in your social media marketing , now is the time to start. For those of you who already use hashtags on social, kudos! You’re well on your way to becoming a social media savant—if you’re not already. But even savants can use advice from time to time, so before we dive into the …

  • 20 GIFs to Get You Excited for OT Month 2019 Image

    articleApr 2, 2019 | 2 min. read

    20 GIFs to Get You Excited for OT Month 2019

    Occupational therapists, how do we love thee? Let us count the ways (with these gifs): OTs are a rare breed. tumblr.com Not only are they natural caregivers... Tenor.com ...but being a great OT requires someone with natural creativity… Giphy.com ...and a talent for puzzle-solving. Ungeek.ph Many occupational therapists have a taste for adventure. Giphy.com So it’s a good thing occupational therapists can work pretty much anywhere. Giphy.com Plus, OTs can work in a variety of settings, from helping …

  • The Most Common Physical Therapy Abbreviations Image

    articleMar 27, 2019 | 7 min. read

    The Most Common Physical Therapy Abbreviations

    Physical therapy abbreviations are frequently used by PTs and PTAs to denote various movements, devices, viewpoints, anatomical landmarks, surgical procedures, and even professional certifications. There are many different abbreviations floating around out there, and we felt it made sense to create a comprehensive guide to PT shorthand. This article is divided into two sections: clinical terminology and professional terminology. We’ll start with the abbreviations that are generally used in clinical practice and documentation. Then, we’ll move on …

  • 3 Emerging Trends in OT Telehealth and Technology Image

    articleMar 15, 2019 | 10 min. read

    3 Emerging Trends in OT Telehealth and Technology

    If you’ve been to Ascend —or any business-related rehab therapy event—you’ve certainly heard this common complaint: “There are so many patients who would benefit from OT, PT, and SLP—but they aren't making it into our clinics.” To make matters worse, we therapy professionals aren't very good at retaining the patients who do come to see us. And, of the few patients who complete an entire course of therapy, many don’t comply with their home exercise programs (HEPs) …

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