Podcast
Practice Management

Gen Z Is Here: How to Hire, Engage, and Retain the Next Generation of Clinicians

How to Hire, Engage, and Retain the Next Generation of Clinicians

Jon and Heidi explore the expectations of Gen Z, the importance of transparent job postings, and how brand awareness plays a critical role in attracting both talent and patients.

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5 min read
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July 16, 2025
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Join Dr. Jon Lee, co-founder of Pickle, and host Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, for a conversation on what it takes to hire and keep the next generation of physical therapists.

In this episode, Jon shares his path from pro sports rehab to women's health and how those experiences shaped his perspective on recruiting and retaining clinicians. Together, he and Heidi explore the expectations of Gen Z, the importance of transparent job postings, and how brand awareness plays a critical role in attracting both talent and patients. Whether you're building your team or rethinking your hiring strategy, this episode offers advice you won't want to miss.

Learn more:

https://www.withpickle.com/

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two patients holding a physical therapist on their shoulders