How PTs Can Thrive with Nontraditional Payment Models
How PTs Can Thrive with Nontraditional Payment Models
Heidi and Keaton break down a practical playbook for clinic owners, including: know your KPIs and cash flow, train your team to communicate value, plan for short-term volume dips, and start small with community partnerships before scaling.
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Tune in for an insightful conversation between host Dr. Heidi Jannenga and Dr. Keaton Ray, PT, DPT, OCS, co-founder and COO of MovementX, for an inspiring look at how physical therapists can thrive outside traditional insurance contracts. Keaton shares MovementX's evolution from cash pay to a diversified payer mix built on creative partnerships, including on-site care in correctional facilities.
Together, Heidi and Keaton break down a practical playbook for clinic owners:
- Know your KPIs and cash flow,
- Train your team to communicate value,
- Plan for short-term volume dips,
- Start small with community partnerships before scaling.
Listen in for a candid and practical conversation on how to diversify revenue while staying true to what matters most: patient care.
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