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  • The How and Why of Google My Business Image

    articleAug 24, 2016 | 7 min. read

    The How and Why of Google My Business

    What keeps you awake at night? Are you worried about that leaky faucet in the kitchen? Or is it your clinic that demands your mind’s attention in the wee hours of the morning? Perhaps you’re concerned that potential new patients won’t be able to find your business online—or worse, that they’ll see that dreaded one-star review when they search your company’s name. Well, I’ve got good news for you: I’m about to show you an easy way …

  • PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic Image

    articleAug 23, 2016 | 10 min. read

    PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic

    Attention, everyone: You may want to sit down for this. WebPT is providing you all with a series of posts we’d like to call, “The Digital Marketing Series.” This comes on the heels of our original post about the Dos and Don'ts of PPC —which received tons of positive feedback and opened the door to a lot of questions about the basics of PPC. For example: What is PPC, and how do I get started? So, let's …

  • The Evolution of Facebook and What That Means for Small Businesses Image

    articleAug 22, 2016 | 6 min. read

    The Evolution of Facebook and What That Means for Small Businesses

    These days, it seems that nearly everyone uses Facebook to check in, share content, and catch up with one another—including your selfie-posting, candy-crushing granny. So, there’s no way it could be that complicated to set up a successful Facebook business page, right? Unfortunately, that’s not the case. Thanks to a whopping 34 algorithm changes in the (Face)books so far (see what I did there?), even the most tech-savvy of individuals may feel out of the loop. So, …

  • WebPT Staff Spotlight on Joe Dundas Image

    articleAug 19, 2016 | 6 min. read

    WebPT Staff Spotlight on Joe Dundas

    Most folks in the rehab therapy tech world—and around the WebPT office—know Joe Dundas as the president and co-founder of Therabill. What most people don’t know about Joe: He created a social media platform before the term “social media” was even a thing. “I wrote a webpage for my wife’s friends to log on and post pictures and notes for each other, ” he said. “At the time, there was no such thing as a social network.” …

  • Between a Rock and a Hard Place: Reducing Readmissions Despite Earlier Discharges Image

    articleAug 18, 2016 | 3 min. read

    Between a Rock and a Hard Place: Reducing Readmissions Despite Earlier Discharges

    If healthcare reform had a tagline, it’d probably include the phrase, “more for less.” In other words, most reform efforts fall in line with the ubiquitous call for providers across the entire healthcare spectrum to deliver higher-quality care at a lower cost. This have-your-cake-and-eat-it-too approach to change places a heavy burden on the leaders responsible for ensuring their organizations live up to that lofty tagline—and that’s especially true for those leaders at the helm of large hospital …

  • How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

  • Intro to Google Analytics for Private Practices Image

    articleAug 16, 2016 | 6 min. read

    Intro to Google Analytics for Private Practices

    Do you want to acquire more patients? Do you want your current patients to show up to their appointments more often? What if you could start working toward accomplishing both of those goals—and more—for free? Got your attention now, don’t I! It’s easy to meet those goals if your company has a strong digital presence—one that is built around your website. (By the way, just to double-check—you do have a website , right?) Now, ask yourself: “Is …

  • How to Select the Right Physical Therapy CEUs Image

    articleAug 15, 2016 | 5 min. read

    How to Select the Right Physical Therapy CEUs

    For practicing PTs, physical therapy continuing education courses (CEUs) are a fact of life. After all, most states require PTs to complete a certain number of CEUs each year in order to retain a license to practice. But just because these courses are mandatory doesn’t mean they also have to be a drag. Good physical therapy CEUs can be both educational and interesting; they also can be really great for your career and your clinic. But the …

  • Up and Outcomes: Why You’ll Need Quality Data to Get Paid in the Value Era Image

    articleAug 12, 2016 | 5 min. read

    Up and Outcomes: Why You’ll Need Quality Data to Get Paid in the Value Era

    On the WebPT Blog, we’ve extensively covered the benefits of tracking and accurately analyzing outcomes data—from why it’s essential for patient safety to why it’s necessary to brand physical therapists as neuromuscular experts . But, as we move toward a pay-for-performance healthcare paradigm, objective outcomes data won’t merely be beneficial to physical therapists; it will be necessary for them to get paid. Here’s why: Payers Depend on Data Payers are transitioning to reimbursement structures rooted in service …

  • What the New HCAHPS Proposal Means for the Future of Hospital-Based PT  Image

    articleAug 11, 2016 | 3 min. read

    What the New HCAHPS Proposal Means for the Future of Hospital-Based PT

    When a patient is in pain, that patient wants relief—fast. And even if the patient knows medication is only a temporary fix—and a potentially dangerous one, at that—he or she will probably still choose drugs over longer-lasting, less-instant treatment options like physical therapy. For healthcare providers beholden to payment structures that incentivize patient satisfaction, that preference presents a real pickle: give the patient what he or she wants—long-term consequences be damned—or risk lower satisfaction scores (and potentially …

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