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  • The What, Why, and How of SEO for Rehab Therapists (Plus, 4 Easy Tips to Get You Started) Image

    articleJul 26, 2017 | 9 min. read

    The What, Why, and How of SEO for Rehab Therapists (Plus, 4 Easy Tips to Get You Started)

    Throughout my career in marketing, I’ve worked with many businesses, both small and large. I have found that the vast majority of the people in those companies have heard of SEO and know it is a way to drive more traffic to their websites. But, they are usually unable to explain what it is or how to implement it—and many wonder if it is truly necessary. “Google is getting smarter every day,” they think. “Do I even …

  • The PT’s Guide to Patient-Centered Marketing Image

    articleJul 24, 2017 | 7 min. read

    The PT’s Guide to Patient-Centered Marketing

    We write a lot about patient-centered care , which makes sense, because it is the care model of the future. In this paradigm, patients are—as they should be—front and center when it comes to making decisions about their health care. Of course, this type of shift requires providers to change the way they deliver their services—you know, more collaboration , greater transparency , and widespread use of technology that fosters seamless health data exchange . But it …

  • 7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach Image

    articleJul 21, 2017 | 7 min. read

    7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach

    Facebook is (mostly) fun and games—until you own a business, that is. Once you're a business owner, the fun really starts. There are now 2 billion monthly users on Facebook —more than any other social network. With Facebook having so many active monthly users, it’s a powerful tool to stay connected within your community. As a rehab therapy provider, you can use Facebook to bring in new patients as well as continue to build relationships with your …

  • HEP: The Secret Weapon for Better Patient Retention and Satisfaction Image

    articleJul 20, 2017 | 5 min. read

    HEP: The Secret Weapon for Better Patient Retention and Satisfaction

    I’m not gonna lie: I’m a sucker for nostalgia. I love the pop and crackle of a vinyl record and the clack and ring of an old typewriter. For many people, these iconic pieces of past technology incite a wistful sort of comfort—and maybe that’s why these technological dinosaurs have avoided total extinction long after modern tech has rendered them obsolete. However, when it comes to health and wellness, using out-of-date technology is less of a nod …

  • Common Questions from our State of Rehab Therapy Webinar Image

    articleJul 17, 2017 | 16 min. read

    Common Questions from our State of Rehab Therapy Webinar

    WebPT recently conducted an industry survey of thousands of rehab therapy professionals across a wide variety of settings, specialties, and geographic regions. Our goal: To capture an accurate snapshot of the demographics, trends, frustrations, and motivations that shape our businesses, our future outlook, and our potential for success in this environment of change. In last week’s webinar , WebPT President and Co-Founder Dr. Heidi Jannenga, PT, DPT, ATC/L, and WebPT CEO Nancy Ham shared the results of …

  • Make the Wait Great: Strategies to Refresh Your Reception Area Image

    articleJul 14, 2017 | 8 min. read

    Make the Wait Great: Strategies to Refresh Your Reception Area

    The Supremes probably weren’t talking about rehab therapists in their 1966 hit, “You Can’t Hurry Love.” They were right about one thing, though: sometimes, “you just have to wait.” But if the wait is long, it’s easy to lose motivation. And for therapy patients, staying motivated is crucial to treatment success. Plus, to a society of multitaskers, sitting in reception can feel like a waste of valuable time. So, whether you’re revamping your medical waiting room design …

  • The State of Rehab Therapy Image

    downloadJul 14, 2017

    The State of Rehab Therapy

    Health care is not a static industry. It’s always changing, evolving, and progressing. No healthcare provider is immune to the effects of that change, but some—including physical, occupational, and speech therapists—have felt a greater impact than others. In an effort to assess the scope of that impact—and thus, better anticipate the future needs of the rehab therapy community—WebPT conducted an industry survey of therapy professionals across a wide variety of settings, specialties, and geographic regions. Our goal: …

  • Collaborate or Bye: Why Patients Want Connected Care Teams Image

    articleJul 13, 2017 | 5 min. read

    Collaborate or Bye: Why Patients Want Connected Care Teams

    Once upon a time—actually, not all that long ago—patients were patients. They sought health care from a trusted provider—in most cases, from their family’s primary care physician, who referred them to a specialist if necessary—and that provider scribbled illegible notes about their care on a paper chart that took up space in an overflowing file cabinet somewhere in a cluttered office. If another provider needed to see those notes, then the physician would have to fax over …

  • 6 Tips for Using Technology to Improve Patient Experience Image

    articleJul 11, 2017 | 7 min. read

    6 Tips for Using Technology to Improve Patient Experience

    It’s no secret: technology is revolutionizing the way rehab therapy providers deliver care to their patients. With things like EMR and RCM software becoming mainstays in therapy practices, providers are spending less time documenting and more time treating. It should go without saying that this development has also benefited patients. From intake to discharge, technology can help cultivate meaningful patient experiences—and there’s a whole lotta data out there to prove it. As noted in this article from …

  • The Dos and Don’ts of Working With Insurance Companies Image

    articleJul 7, 2017 | 6 min. read

    The Dos and Don’ts of Working With Insurance Companies

    In 2016, Forbes reported that doctors spend more than 66% of their time on paperwork. And a good deal of that paper-pushing is insurance-related. There’s no denying that working with insurance companies is a challenging—yet required—part of running a rehab therapy clinic. One of the biggest hurdles in this professional relationship is negotiating contracts. Most medical professionals have at least heard a story of a nightmare negotiation that led to nothing but frustration. Ultimately, insurance companies usually …

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