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  • How to Market Yourself as a Top PT Job Candidate Image

    articleMay 21, 2019 | 14 min. read

    How to Market Yourself as a Top PT Job Candidate

    Spring is here, which means hundreds of  #FreshPTs  are descending on the job market in pursuit of  the perfect job . It’s an exciting time for employers looking to expand their teams—but when you’re a new grad vying for that perfect job, especially without much experience, the competition can feel intimidating. Even if you’ve been out of school for years, certain jobs simply attract scores of applicants, which can shake the confidence of even the most experienced …

  • 5 Simple Marketing Tips for SLPs Image

    articleMay 20, 2019 | 6 min. read

    5 Simple Marketing Tips for SLPs

    Marketing your speech-language pathology (SLP) practice with a goal of increasing new patient volume can be complicated, but it doesn’t have to be—especially if you have a solid plan in place. To help you formulate a marketing strategy that is not only effective for your speciality, but also easy to implement, we’ve curated these five super simple tips that you can act on now (hello, new patients—and new revenue): 1. Identify your ideal patients. According to the …

  • 7 Reasons Not to Open a PT Clinic Image

    articleMay 17, 2019 | 9 min. read

    7 Reasons Not to Open a PT Clinic

    When it comes to climbing the ladder of success, Louie Anderson once told Eddie Murphy, "I started out mopping the floor just like you guys. But now...now I'm washing lettuce. Soon I'll be on fries; then the grill. And pretty soon, I'll make assistant manager, and that's when the big bucks start rolling in." (Well, to clarify: Louie Anderson’s character said this to Eddie Murphy’s character in the 1988 classic Coming to America .) I love this …

  • 5 Stats Your Referring Physicians Want to Hear Image

    articleMay 15, 2019 | 5 min. read

    5 Stats Your Referring Physicians Want to Hear

    By this point, you know that having data to present to referring physicians is important—crucial even—when it comes to effectively marketing your practice and increasing new patient volume. After all, referring providers want to send their patients to the rehab therapists who produce the best outcomes and the highest satisfaction ratings. And while anecdotes are great, they may not be enough to convince a potential referrer that you’ve got what it takes. But the question remains: what …

  • The Pros and Cons of Outsourcing Your PT Clinic's Marketing Image

    articleMay 14, 2019 | 7 min. read

    The Pros and Cons of Outsourcing Your PT Clinic's Marketing

    Marketing is unlike any other essential business task. It’s one part research, one part networking , two parts trial and error (and data-mining), and three parts creativity. Needless to say, marketing isn’t everyone’s cup of tea—and that’s totally okay! But, that doesn’t mean you can abandon your marketing efforts entirely, because that’ll leave you with a big elephant in the waiting room (i.e., you’ll probably struggle to find new patients ). That said, you don’t necessarily have …

  • Marketing for Cash-Based Practices (or Any PT Private Practice) Image

    articleMay 9, 2019 | 11 min. read

    Marketing for Cash-Based Practices (or Any PT Private Practice)

      Insurance-based PT practice owners could learn a thing or two from their  cash-based peers  when it comes to marketing. That’s because effective marketing for cash-based clinics boils down to two things: therapists (1) knowing their worth and (2) capitalizing on their value—something that every PT should be doing anyway. That’s because,  as copays soar  and patients become more selective about who they entrust with their health, physical therapists need to differentiate themselves from the sea of …

  • 3 Marketing Rules for Pediatric Therapists Image

    articleMay 8, 2019 | 7 min. read

    3 Marketing Rules for Pediatric Therapists

    Marketing your clinic may not be your favorite part of running a business, but it’s wholly necessary if you want to keep your doors open. After all, you can’t do the thing you love most—help patients—if you don’t have patients coming through your doors. And though we’ve provided a lot of marketing advice on everything from creating a value prop to properly using CTAs , that advice doesn’t always address the subtleties of marketing a specialty—especially when …

  • The PT's Guide to Increasing Physician Referrals Image

    articleMay 7, 2019 | 8 min. read

    The PT's Guide to Increasing Physician Referrals

    With some form of direct access now available in all 50 states, the physical therapy industry has come a long way in the quest to be able to reach patients first. As a result, PTs are now better able to own their role as primary care coordinators for patients with musculoskeletal conditions —and patients are benefiting from more conservative first-line interventions. That said, physician relationships and referrals are still an important piece of the new patient—and thus, …

  • A Tale of Two OT Degrees Image

    articleMay 3, 2019 | 6 min. read

    A Tale of Two OT Degrees

    If you want a rewarding career in the medical field that focuses on helping others, occupational therapy (OT) is a natural choice. But the cost of getting an OT degree varies—a lot. Depending on the program you choose, you could end up with a degree that makes student loan repayment relatively easy—or one that makes your debt-to-income ratio more than 3 to 1. Let’s break down what this looks like and how you can influence the way …

  • 20 SLP GIFs to Get Pumped for Better Hearing and Speech Month 2019 Image

    articleMay 2, 2019 | 2 min. read

    20 SLP GIFs to Get Pumped for Better Hearing and Speech Month 2019

    It’s May, which means it’s time to celebrate Better Hearing and Speech Month—and to appreciate the difference SLPs make in the world! SLPs are wonderful, patient people with a penchant for kindness... ( Source: Tenor ) ...and the drive to make the world better, one patient at a time. ( Source: Tenor ) After all, you’re in the people business, and you give your all to each and every patient... ( Source: Tenor ) ...even after waking …

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