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  • The Private Practice Owner's Guide to Fair Compensation Image

    articleJul 22, 2016 | 11 min. read

    The Private Practice Owner's Guide to Fair Compensation

    As a business owner, your life would be a whole lot easier if there were set-in-stone rules for determining what’s fair when it comes to employee compensation. Unfortunately, there are not—which is why it’s so important to create compensation packages that not only fall within or exceed local averages, but also feel good for your practice and your employees. After all, everyone in your practice is working toward the same goals: a thriving business and satisfied patients. …

  • Closing the Loop: Why PTs are Critical to ACO Success Image

    articleJul 21, 2016 | 7 min. read

    Closing the Loop: Why PTs are Critical to ACO Success

    Last year, the US Department of Health and Human Services (HHS) announced its plan to link half of all Medicare fee-for-service payments to alternative payment models by 2018. That’s only a year and a half away, which means the clock is ticking—and the demand for alternative model adoption is increasing. If you work in a large healthcare organization—especially a hospital—you undoubtedly already know about one such model that’s been garnering quite a lot of attention across the …

  • From Staff Therapist to CEO: What’s the Right Career Path?  Image

    articleJul 20, 2016 | 6 min. read

    From Staff Therapist to CEO: What’s the Right Career Path?

    So—you’re a PT, PTA, or therapy tech, and you’ve got a nice gig at a hospital, an outpatient clinic, or an inpatient facility. You’re happy, but you can’t help but wonder what else is out there over the rainbow. In other words, you’re not sure where your career is going—or what path you should take. Well, you’re in luck, because I have a plan for you. All you need to do is follow the yellow brick road; …

  • CPT Update: Why the Valuation of the New PT and OT Eval Codes is Problematic Image

    articleJul 19, 2016 | 9 min. read

    CPT Update: Why the Valuation of the New PT and OT Eval Codes is Problematic

    The purpose of any type of reform is to drive change. And that’s certainly true when it comes to healthcare—and healthcare payment—reform. But, change often comes slowly—and in the wake of Medicare’s recently issued proposed physician fee schedule for 2017 , I have to wonder whether it’ll come too slowly for physical and occupational therapists. That’s because, while the Centers for Medicare & Medicaid Services (CMS) voiced its support for replacing the existing CPT codes for physical …

  • Top 5 Questions Your Clinic Website Must Answer—Plus, SEO Tips Image

    articleJul 18, 2016 | 10 min. read

    Top 5 Questions Your Clinic Website Must Answer—Plus, SEO Tips

    We’re on a quest to help PTs develop the very best online presence. This month, we’ve already covered healthcare website design and copy strategies . Today, we’re taking all of that a step further to address the specific questions that your practice’s website must answer. While every good website covers the basics, every great website uses that information to convert perusers into customers. And having a great site is especially important for anyone in health care, because—as …

  • What Happens if Your Physical Therapy Software Goes Out of Business? Image

    articleJul 15, 2016 | 7 min. read

    What Happens if Your Physical Therapy Software Goes Out of Business?

    You’ve most likely heard the news: PTOS Software is going out of business. That means that in a few short months, PTOS customers will be left without a practice management solution, so they’ve got to find new systems—stat . After all, no one wants to lose all of their valuable patient and business data—nor do they want to wait until the last minute to find a replacement. Shopping for a PTOS alternative, partnering with a new vendor, …

  • Why PROMs are the Key to Promoting Patient Safety Image

    articleJul 14, 2016 | 4 min. read

    Why PROMs are the Key to Promoting Patient Safety

    If you track outcomes data , you have access to information that highlights the effectiveness of your treatment and proves your value as a provider. But many standardized outcome measurements are missing the most crucial aspect of the patient experience: the patient’s own point of view. And when it comes to assessing the success of your treatment—and the overall safety and wellbeing of your patients—this is the perspective you need most. That’s why providers should turn to …

  • Write Start: Intro to Website Copy Creation Image

    articleJul 13, 2016 | 10 min. read

    Write Start: Intro to Website Copy Creation

    Earlier this month, WebPT’s Courtney Lefferts told you everything you need to know about designing a physical therapy website . Today, we’re going to discuss filling in that design with captivating copy, persuasive prose, and warm words that will instill confidence in your audience about you, your practice, and your services. When done write (right), website copy can convert perusing potential patients into contacting customers. When done wrong, it can send readers running for the hills—straight to …

  • Best Physical Therapy Business Conferences for 2016 Image

    articleJul 12, 2016 | 3 min. read

    Best Physical Therapy Business Conferences for 2016

    I can’t believe it’s already July. Seriously, as fast as this year’s moving, it won’t be long before I don a pair of cozy candy-cane socks and start bustin’ out my best cookie recipes . And what’s more exciting than the thought of eating holiday cookies? Nothing, really. But, a close second is the thought of attending some of the physical therapy industry’s best conferences. Now, several of our favorite events are already behind us ( CSM …

  • 3 Things That Keep Hospital CEOs Up at Night Image

    articleJul 8, 2016 | 5 min. read

    3 Things That Keep Hospital CEOs Up at Night

    For hospital C’s—C-suite executives, that is—catching some Z’s might seem like an exercise in futility. And understandably so; after all, the growing pressure to simultaneously control costs and improve care quality is enough to turn even the heaviest sleeper into an insomniac. If you work or practice in a hospital setting, you’ve probably noticed—or even been the one to implement—some reform-driven changes to your facility’s operational processes. But, what’s really driving those changes—and is there a better …

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