Authentic Marketing Made Simple: How PT Clinics Can Build Trust, Local Visibility, and a Manageable Marketing Mix
Authentic Marketing Made Simple
An engaging conversation on what authentic marketing really looks like for healthcare practices today. They break down the essentials of SEO, why your website is the foundation of online visibility, and how Google Business Profile can help patients find you faster.
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In this episode, host Dr. Heidi Jannenga sits down with Steph Port for an engaging conversation on what authentic marketing really looks like for healthcare practices today. They break down the essentials of SEO, why your website is the foundation of online visibility, and how Google Business Profile can help patients find you faster.
Steph and Heidi also discuss the real impact of patient reviews, how to handle negative reviews, and why a balanced marketing mix, combining social media, newsletters, and community engagement, is key to long-term success. Finally, they explore emerging digital trends, including how AI is reshaping patient engagement and online discovery.
Tune in for expert insights, actionable tips, and new ideas on how to attract more patients, strengthen your reputation, and grow your practice with confidence.
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How PTs Can Thrive with Nontraditional Payment Models
Authentic Marketing Made Simple: How PT Clinics Can Build Trust, Local Visibility, and a Manageable Marketing Mix
CMS's New Strategy: What It Means for Rehab Professionals
Building Resilience in PT: Practical Ways to Protect Your Well-Being
Rethinking Employee Retention Strategies
Gen Z Is Here: How to Hire, Engage, and Retain the Next Generation of Clinicians
How PTs Can Build an Authentic Brand on Social Media
How to Attract the Patient YOU Want With Marketing
The Future of Patient Engagement
The Art and Science of Hand Therapy
Collaborative Capitalism in PT
Navigating Early Career Challenges and Growth as a New Physical Therapist
Purpose-Driven Strategies for PTs at Every Career Stage
The Future of Physical Therapy: Embracing RTM
Clinic Leadership: Employee Benefits and Impact, Part 2
Clinic Leadership: Employee Benefits and Impact, Part 1
Exploring the Political Environment as a PT
Navigating the Healthcare Hierarchy
Revolutionizing the PT Experience
Bridging Research, Education, and Community Care
Revolutionizing Patient Access to Care
Strategies for Billing and Compliance Success
Patient-Centered Advocacy
Sustaining a Cash-Pay Practice
Empower Your Team: How Employee Engagement Can Change Your Life
Improving the PT Labor Shortage
The Roadmap to Retaining Your Workforce
How to Build Successful Therapy Practices in Rural Communities while Attracting Top Talent
Using AI to Streamline Rehab Therapy Workflows
State of Rehab Therapy: Overcoming Assumptions and PT Blindspots
Steering the Ship: A Member Success Story with John Gallucci of JAG Physical Therapy
Measuring Experience Quality in Physical Therapy
The Productivity and Compliance Conundrum
Improving Care Coordination in Rehab Therapy
Creating a Niche Practice Experience
Fortifying Patient Retention Through Genuine Connections
