Podcast

How PTs Can Build an Authentic Brand on Social Media

Kay shares how she built the Instagram account DPTs with Anxiety and shares advice to help clinics connect with their communities by humanizing their brand online.

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5 min read

June 18, 2025

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Tune in for a conversation between Dr. Kay Mastrocola and host Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, on the role of social media for physical therapy practices.

In this episode, Kay shares how she built the Instagram account DPTs with Anxiety and shares advice to help clinics connect with their communities by humanizing their brand online. Whether you're new to social media or looking to refine your voice, this episode is packed with insights for PTs on building an authentic brand that resonates.

How PTs Can Build an Authentic Brand on Social Media

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