Search engine optimization (SEO) is the process of improving where your website or online listing falls in the search results of a search engine, like Google, to increase traffic and online visibility for your business.
WebPT Local
Drive More Patients to Your Practice
Take charge of your clinic’s online reputation and rise to the top of the search rankings with a powerful SEO, social media, and review management solution.

Make sure prospective patients can find you online.
With 97% of consumers searching for local businesses online and many reading the reviews before they book, your practice must appear accurately, consistently, and frequently. But hiring an SEO consultant can be expensive, and finding the time or resources to do it yourself is difficult.
That’s where WebPT Local comes in. It’s the only solution built for rehab therapy that enables you to seamlessly manage your online listings, social media, and reviews in one place.

Be the practice patients choose.
Build a robust online profile for your clinic so you’re highly visible on search engines and easier for prospective patients to find.
Improve your search engine ranking.
See how people find your practice online, what keywords you rank for in search engines, and how all of that compares to local competitors. Then, leverage AI-powered suggestions to optimize your directory listings and website to display more prominently in search results.
Control your business listings in one location.
Automatically boost your online presence by pushing your clinic’s info to 90+ online directories—like Google and Apple Maps—directly from the platform to drastically increase the probability that prospective patients will find you first when they search for local clinics.
Build a strong online reputation.
Get a complete view of all your online reviews and respond to each one through a single platform.
Easily manage and respond to online reviews.
Automatically receive an alert whenever someone posts a review of your practice online. You can then respond directly within the platform, eliminating the need to go to multiple sites. Plus, use built-in sentiment analysis to analyze trends and keywords—like therapist communication or payment process—to collect actionable data on what’s working and areas you can improve.
Get more reviews and show them off on your website.
Use customizable outreach cadences to collect glowing reviews and add them to your site to boost your credibility and make your practice look even more professional.


Effortlessly manage your social media presence.
Grow your online visibility and credibility with streamlined social media posting, scheduling, and performance tracking directly from the platform—no need to log into multiple sites.
Run your socials like a pro.
Quickly post to Facebook, Google, Instagram, LinkedIn, and TikTok from one dashboard. Plan content with a built-in calendar and streamline teamwork with scheduling, approval workflows, and permission controls for smooth collaboration.
Measure, boost, and grow your best content.
Track engagement metrics and user-specific performance data in Local to identify top-performing content and refine your marketing strategies. Then, expand the reach of your top-performing posts with ad-boosting, directly from the platform.
Know where you stand and how to get ahead.
Gain valuable competitor insights to clearly understand your position in the market with customizable reports and real-time insights into local search rankings.
See how you stack up against your competitors.
Dive into your company performance with hyper-localized market analysis, various out-of-the-box and customizable reports, and traffic-driving search keywords. Plus, compare your search performance and engagement metrics to competitors and industry benchmarks to identify growth opportunities.
Track your local visibility in real time.
Simulate Google Maps searches from multiple locations to see exactly where your clinic ranks as if a prospective patient were searching from that spot. This real-world view helps you understand how your visibility changes across different areas compared to competitors.

“When we do Google searches, all of our clinics now rank in slot number one or number two; that is a direct result of WebPT."
Frequently Asked Questions About Local Business Optimization for Rehab Therapists
SEO is crucial for rehab therapy practices because it makes your website more visible and easier for prospective patients to find. This increases traffic, leading to more conversions and appointments booked for your clinic. Plus, SEO helps you rank in search engine results organically, which means you’re not paying for a sponsored position or clicks, making it the more cost-effective option for garnering traffic online. If you’re unsure where to start, check out our 11 Google Business Profile Tips to Dominate Local SEO.
There are many ways to get your practice’s name out there, including leveraging solutions like WebPT Reach and WebPT Local. In addition, we compiled some tips on ways to boost referrals, build social media engagement, create a website, and more in our Physical Therapists’ Guide to Marketing Your Practice.
See why WebPT is the best Physical Therapy EMR.
Got a specialty?
So do we.
Our business is your business, and we know there are a lot of niches in the world of therapy. That’s why we offer specialty-specific documentation modules for both rehabilitative and habilitative therapy, including speech-language pathology, pediatrics, feeding, counseling, occupational therapy, vestibular, neuro, ortho, and pelvic health.
Looking for ways to save time?
Us, too.
Since the beginning, we’ve focused our solutions on supporting rehab therapists' needs and boosting their productivity to make managing their practices easier. That’s why we offer various automated features to enhance your efficiency, boost your bottom line, and allow you to spend less time on documentation and more time treating patients.
Drowning in Medicare rules?
We’re your life raft.
Make Medicare and payer compliance a breeze with our integrated solutions for functional limitation reporting, MIPS, and KX modifier threshold tracking. Plus, ensure proper billing and prevent coding errors with our built-in 8-minute rule and NCCI edit functionality.
Real practices, real results.
