• Marketing for Cash-Based Practices (or Any PT Private Practice) Image

    articleMay 9, 2019 | 11 min. read

    Marketing for Cash-Based Practices (or Any PT Private Practice)

      Insurance-based PT practice owners could learn a thing or two from their  cash-based peers  when it comes to marketing. That’s because effective marketing for cash-based clinics boils down to two things: therapists (1) knowing their worth and (2) capitalizing on their value—something that every PT should be doing anyway. That’s because,  as copays soar  and patients become more selective about who they entrust with their health, physical therapists need to differentiate themselves from the sea of …

  • The PT's Guide to Retaining Patients with Bad Insurance Plans Image

    articleApr 30, 2019 | 7 min. read

    The PT's Guide to Retaining Patients with Bad Insurance Plans

    I don’t have to tell you that insurance providers are notorious for making it difficult for patients to access affordable physical therapy services. And yet, PT patients achieve incredible outcomes and resolve chronic pain every day—without high-cost, high-risk surgeries and addictive prescription medications. In fact, we’ve talked a lot about physical therapists being the secret weapon for solving the opioid crisis —and we’ve definitely witnessed some positive movement on that front with insurance payers . However, we …

  • What is Concierge PT—and Why is it Getting So Popular? Image

    articleJan 30, 2019 | 8 min. read

    What is Concierge PT—and Why is it Getting So Popular?

    It’s no secret that our healthcare model is a bit, well, broken—for lack of a better term. Patients often have to wait weeks or months to gain access to providers—long enough for conditions to move from acute to chronic. The good news is that there are plenty of alternative practice models clinicians are adopting in order to meet patients’ demands for high-quality, convenient care. Concierge medicine is one of those models; it’s becoming very popular in the …

  • 11 Hot Topics in Physical Therapy Image

    articleDec 31, 2018 | 8 min. read

    11 Hot Topics in Physical Therapy

    As 2018 draws to a close, it’s a good time to look back at some of the hottest topics and trends from the year. Some topics, like cash-based practice and pain science, have been in the spotlight for years—while others emerged only within the last few months.   Here are 11 of the hottest physical therapy topics from 2018:   1. Burnout Burnout certainly isn’t unique to physical therapists. In fact, in recent years, we’ve seen countless reports …

  • Founder Letter: The Best Moments of 2018 for PTs, OTs, and SLPs Image

    articleDec 4, 2018 | 10 min. read

    Founder Letter: The Best Moments of 2018 for PTs, OTs, and SLPs

    Is it really December already? As business professionals, our days seem to get longer—and our years shorter—the further we get into our careers. (I still can’t believe WebPT is celebrating its 10-year anniversary this year.) And with the way time keeps on slippin’ , it’s easy to overlook the major milestones our profession has seen recently. This year, I’ve made a personal commitment to being more present in my day-to-day life—and I think that pursuit extends to …

  • 5 Medicare Compliance Issues for Cash-Based PTs Image

    articleNov 20, 2018 | 6 min. read

    5 Medicare Compliance Issues for Cash-Based PTs

    Cash-based physical therapy practices are all the rage these days, and with good reason. They give PTs the opportunity to focus on providing quality care—without the pressure of altering treatments or billing practices to keep insurance payers happy. At the same time, PTs can get into hot water if they blindly accept cash from anyone willing to pay. And things get especially hairy when it comes to Medicare patients. So, can a Medicare patient pay out of …

  • The Ins and Outs of ABNs Image

    articleOct 18, 2018 | 6 min. read

    The Ins and Outs of ABNs

    If the rules of Advance Beneficiary Notices of Noncoverage (ABNs) make you a bit confused, you’re definitely not alone. In an effort to shed some light on the ins and outs of ABNs and to highlight some recent changes to ABN requirements, Medicare created this set of FAQs clarifying their use. Here’s some info to help bring you up to speed: What is an Advance Beneficiary Notice of Noncoverage (ABN)? An ABN is a form practitioners use …

  • ABN Decision Chart Image

    downloadOct 10, 2018

    ABN Decision Chart

    Knowing when—and when not—to issue an Advance Beneficiary Notice of Noncoverage (ABN) can be a challenge for even the most senior provider. But, doing so correctly can mean the difference between being able to collect payment from your patients—and writing off denied charges as bad debt. And that can have a substantial impact on your practice’s bottom line—especially if you see a large number of Medicare beneficiaries.

  • 4 Things to Know About Billing for Cash-Pay PT Image

    articleSep 28, 2018 | 8 min. read

    4 Things to Know About Billing for Cash-Pay PT

    Some things come as no surprise. Our 2018 State of Rehab Therapy survey validated one pain point we hear about constantly: insurance regulations are one of the biggest barriers to providing quality care to patients. With all the red tape you have to cut through to receive reimbursement for the treatment you provide—not to mention the hoops you must jump through to get (and stay) credentialed with payers —it’s no wonder that more and more PTs are …

  • 4 Tips for Determining How Much to Charge for Your PT Services Image

    articleAug 10, 2018 | 5 min. read

    4 Tips for Determining How Much to Charge for Your PT Services

    During school, physical therapists receive extensive training in clinical reasoning, patient safety, body mechanics, caregiver education, and other essential skills. But one thing we don’t learn much about is business . Most of us receive very little training on practice management, and we certainly don’t learn anything about how to set our prices. Pricing is a complex issue in PT. It’s difficult to know exactly how much we should charge for our services. Price too low, and …

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