• Office Space: How to Choose a Location for Your PT Clinic Image

    articleApr 27, 2018 | 6 min. read

    Office Space: How to Choose a Location for Your PT Clinic

    “Location, location, location.” It’s the official mantra of real estate agents everywhere. That’s because—as those who work in the property-selling business know all too well—the value gap between two otherwise-identical homes often comes down to the ZIP code. As a physical therapist, the value of the services you provide to a community also depends on where you provide those services. (After all, “value” encompasses everything from the literal cost of your services to your patients’ perceived value …

  • Therapy Heroes, Assemble! How to Fight the Top 3 Threats Facing PTs, OTs, and SLPs Image

    articleOct 25, 2017 | 7 min. read

    Therapy Heroes, Assemble! How to Fight the Top 3 Threats Facing PTs, OTs, and SLPs

    Earlier this year, WebPT conducted a survey to gain a better understanding of the state of the rehab therapy industry—and we were thrilled to receive more than 5,200 complete responses from rehab therapy professionals across the country. With this type of large-scale data collection and analysis, we’ve been able to produce a comprehensive snapshot of the rehab therapy industry’s demographics, trends, frustrations, and motivations, all of which shape the industry’s future outlook and potential for success in …

  • The Ins and Outs of ABNs Image

    articleOct 24, 2017 | 6 min. read

    The Ins and Outs of ABNs

    If the rules of Advance Beneficiary Notices of Noncoverage (ABNs) make you a bit confused, you’re definitely not alone. In an effort to shed some light on the ins and outs of ABNs and to highlight some recent changes to ABN requirements, Medicare created this set of FAQs clarifying their use. Here’s some info to help bring you up to speed: What is an Advance Beneficiary Notice of Noncoverage (ABN)? An ABN is a form practitioners use …

  • PT in the House: 6 Benefits of Running a Home-Visit Therapy Practice Image

    articleOct 20, 2017 | 7 min. read

    PT in the House: 6 Benefits of Running a Home-Visit Therapy Practice

    What if I told you there’s a physical therapy practice model that requires minimal investment, has a low operating cost, and is practically burnout-proof? What if I added that this model provides a steady flow of new clients and is well poised to meet the rehab needs of the Baby Boomer generation? It would almost be too good to be true, right? Well, this model exists, and since 2009, my partners and I have enjoyed all of …

  • Common Questions from Our Cash-Based Physical Therapy Webinar Image

    articleAug 30, 2017 | 19 min. read

    Common Questions from Our Cash-Based Physical Therapy Webinar

    Earlier this week, WebPT’s president and co-founder, Dr. Heidi Jannenga, PT, DPT, ATC/L, teamed up with cash-based physical therapy guru Dr. Jarod Carter, PT, DPT, MTC, to host a webinar covering all things cash pay —from insurance contracting considerations and Medicare rules to self-referral marketing and service pricing. Thousands of rehab therapy professionals registered to attend, which means we received a ton of questions—so many, in fact, that there was no way we could answer all of …

  • The Psychology of the Cash-Pay Patient Image

    articleAug 16, 2017 | 8 min. read

    The Psychology of the Cash-Pay Patient

    For the past few years, I’ve been selecting healthcare providers based on the quality of care I believe I’ll receive—whether or not they accept my insurance. And more often than not, the providers I choose are out-of-network or cash-based providers , which means I happily hand over my credit card to pay the full cost of my care at the point-of-service. Now, in some cases, the provider has handed me a superbill to submit to my insurance …

  • Founder Letter: Out of Pocket, Out of Luck: Why Patients Can't Always Pay Cash—And Why PTs Should Care Image

    articleAug 2, 2017 | 6 min. read

    Founder Letter: Out of Pocket, Out of Luck: Why Patients Can't Always Pay Cash—And Why PTs Should Care

    In a perfect world, health care wouldn’t need reform; patients would have access to quality, affordable care and providers would be paid well for their services without having to jump through onerous—and numerous—regulatory hoops to minimize the potential for fraud and abuse. But we don’t live in a perfect world, which is why patients and providers—including PTs, OTs, and SLPs—are understandably frustrated with the status quo. To gain a better understanding of the state of rehab therapy …

  • Real Talk: The Downside of Providing Wellness Services in Rehab Therapy Image

    articleJul 31, 2017 | 9 min. read

    Real Talk: The Downside of Providing Wellness Services in Rehab Therapy

    I’ll never forget my first car. I was 17, and I’d spent months saving up funds from my summer job. On the day of the big purchase, my mom insisted on accompanying me. I realize now that she had a hidden motive—props to my mom for her acting skills. I’d had my heart set on a sporty, black convertible with a manual transmission and more horsepower than I could handle. In fact, I was so set on …

  • Cashing In on Private Pay: The PT's Guide to Going Out-of-Network Image

    webinarJul 27, 2017

    Cashing In on Private Pay: The PT's Guide to Going Out-of-Network

    For many rehab therapists, submitting a claim to a third-party payer feels a lot like pulling the lever on a slot machine. You never know for sure what you’re gonna get—and most of the time, it’s less than you’d hoped for. With seemingly ever-increasing regulations—and constantly shrinking reimbursements—it’s no wonder so many PTs, OTs, and SLPs feel like the financial odds are stacked against them.

    As a result, more and more rehab therapy providers are trying …

  • How to Stay in Business in this Uncertain Healthcare Environment Image

    articleJun 29, 2017 | 17 min. read

    How to Stay in Business in this Uncertain Healthcare Environment

    Health care as we know it is changing. But that’s nothing new, right? Health care has been in a state of flux for a while now—what with ever-changing payer regulations and the steady push toward more patient-centric, value-based collaborative care. And while putting patients first is surely good for everyone, increasing regulations—and decreasing reimbursements—can make it challenging for providers to keep up, let alone keep the lights on. That’s why we’ve spent much of this quarter discussing …

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