• How to Get More New Patients Without Spending a Dime Image

    articleAug 18, 2017 | 6 min. read

    How to Get More New Patients Without Spending a Dime

    When you’re trying to get more of the stuff you need, sometimes all you have to do is ask . But shy of affecting a Dickensian persona and approaching referral sources with your hat in hand, you may not know what sort of strategy you should employ to get more patients into your clinic. The fact is, word-of-mouth advertising has been proven to boost marketing effectiveness by up to 54%. The message is clear: word-of-mouth is must …

  • The Psychology of the Cash-Pay Patient Image

    articleAug 16, 2017 | 8 min. read

    The Psychology of the Cash-Pay Patient

    For the past few years, I’ve been selecting healthcare providers based on the quality of care I believe I’ll receive—whether or not they accept my insurance. And more often than not, the providers I choose are out-of-network or cash-based providers , which means I happily hand over my credit card to pay the full cost of my care at the point-of-service. Now, in some cases, the provider has handed me a superbill to submit to my insurance …

  • 7 Fun Ideas for Your Next Patient Appreciation Event Image

    articleAug 15, 2017 | 7 min. read

    7 Fun Ideas for Your Next Patient Appreciation Event

    No matter how you spin it, your practice wouldn’t exist without your patients. Each time an individual returns to your care, he or she demonstrates appreciation for the service you provide. So, how do you demonstrate your appreciation for them? Some folks might shy away from the prospect of coordinating a big bash, but you don’t have to invest a whole lot of time—or a whole lot of money, for that matter—into organizing a patient appreciation event. …

  • Why Physical Therapists Should Support the CONNECT for Health Act 2017 Image

    articleAug 14, 2017 | 6 min. read

    Why Physical Therapists Should Support the CONNECT for Health Act 2017

    The US Senate recently introduced the Creating Opportunities Now for Necessary and Effective Care Technologies (CONNECT) for Health Act 2017 (S.1016) . If passed, the CONNECT for Health Act would remove several barriers to utilizing telehealth with Medicare patients—which would present a valuable opportunity to the physical therapy profession. Here’s why PTs should strongly consider supporting it: It will allow PTs to deliver, and receive reimbursement for, physical therapy telehealth services. As it stands, Medicare only provides …

  • From Rx to UX: How Cloud-Based EMR Platforms Improve Patient Satisfaction Image

    articleAug 11, 2017 | 6 min. read

    From Rx to UX: How Cloud-Based EMR Platforms Improve Patient Satisfaction

    Years ago—maybe even decades now—patient satisfaction in health care was simply icing on the cake. Today, it’s the icing, the cake, and the serving platter. In fact, keeping your patients satisfied is the only way to ensure you receive payment in this new pay-for-performance era—not to mention, it’s the absolute best way to improve word-of-mouth referrals and boost your practice’s presence online . In other words, patient satisfaction is pretty darn important, and if you’re using a …

  • Apps, Chat, and Text: How Mobile Communication Impacts the Patient Experience Image

    articleAug 9, 2017 | 5 min. read

    Apps, Chat, and Text: How Mobile Communication Impacts the Patient Experience

    It’s no understatement that text has the power to revolutionize healthcare messaging—and health care in general. This mobile technology allows practitioners to provide their patients with not only a fast, convenient means of communication, but also better, more informed care. Plus, considering that 52% of smartphone owners use their phones to look up health-related information, mobile is the perfect platform to engage with patients. In fact, according to a 2015 physician survey , 90% of participants used …

  • Hole in the Hull: Can One Bad Review Sink Your Practice's Reputation? Image

    articleAug 7, 2017 | 5 min. read

    Hole in the Hull: Can One Bad Review Sink Your Practice's Reputation?

    Let’s face it: little problems, when left ignored, can quickly turn into really, really big problems. Anyone who’s dealt with a leaky set of pipes can attest to that. These little leaks start off innocuous enough—an occasional drip is nothing a well-placed bucket can’t solve. However, if you fail to address the underlying issue, you could find yourself in a lot of hot water—literally. Much like leaks in your plumbing, negative reviews of your rehab therapy practice …

  • Win Two Free Tickets to Ascend 2017 Image

    articleAug 4, 2017 | 2 min. read

    Win Two Free Tickets to Ascend 2017

    Are you a physical therapy business owner, provider, or student in search of opportunities to grow? Perhaps you’re looking to sprout a new practice, expand an existing one, or simply buff up your business savvy. Whatever your growth aspirations, we’ve got just the event to help you achieve them. It’s called Ascend , and it’s the ultimate rehab therapy business summit. Interested? Here are the details: Date: September 29 and 30, 2017 Location: Omni Shoreham Hotel 2500 …

  • What Do Your Patients Really Want? Image

    articleAug 4, 2017 | 6 min. read

    What Do Your Patients Really Want?

    People are complicated. Physiologically and psychologically, we are extremely complicated beings. When I take my dog to the veterinarian, my dog doesn't care if she's the best vet in town or if that’s the kind of care all the other dogs are getting. My dog merely wants to feel better. It's easy to deliver quality care to a dog. As therapists, we have a more difficult problem. Our dilemma, which is what makes health care so interesting, …

  • What 500,000 Evaluative Notes Told Us About the New CPT Codes Image

    articleAug 2, 2017 | 7 min. read

    What 500,000 Evaluative Notes Told Us About the New CPT Codes

    Back in January, PTs and OTs experienced a pretty dramatic shift in the way they coded for initial evaluations. As you probably—hopefully—recall, this change required therapists to select evaluation CPT codes based on the complexity of each individual eval. (If this doesn’t sound familiar—or if you want a refresher on the details of the new evaluation code set—then I’d recommend reading this post ASAP.) This was a major change—one that thrust our entire profession into uncharted territory. …

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