Adding new cash-pay services to your clinic’s repertoire can be a challenge. Not only do you have to ensure that you have the legal freedom to provide cash-based services (because you might not), but you also have to price and market them in a way that ensures patients will not only pay for those services out of pocket, but also receive value commensurate to the cost.
The key to growth is stepping outside of your comfort zone. This is one of the best pieces of advice I’ve ever received, and I can personally attest to its validity. Whether it was trekking solo across a foreign country where I didn’t speak the language or trying a totally new sport (side note: roller derby is no joke!),
Your desire to become a physical therapist likely didn’t stem from an interest in sales. More likely, you went the PT route because you wanted to help people, and those altruistic intentions can discourage some therapists from doing anything that might be perceived as “salesy.”
It’s a new decade, and the future is bright—or at least, it could be! That was the overarching message when our expert PT soothsayers, Dr. Heidi Jannenga, PT, DPT, ATC, Co-Founder and Chief Clinical Officer of WebPT; Dr. Dianne Jewell, PT, DPT, PhD, FAPTA, WebPT Director of Clinical Practice, Outcomes, and Education; and Dr. Scott Hebert, PT, DPT, WebPT Director of Product Management, joined forces to make seven predictions about the future of rehab therapy.
Oh Medicare, you sure don’t like to make things easy for physical therapists, do you? Thanks to everything from payment cuts to slow-moving legislation, PTs have started venturing beyond the traditional reimbursement models and adding cash-based services to their repertoire.
Many physical therapists go through school with the goal of working in a specific setting. Some can’t wait to join an inpatient rehab facility; others are excited to work in outpatient orthopedics. Then there are the PTs who love the idea of home health , pediatrics, or skilled nursing facility (SNF) rehab.
Physical therapy billing is complicated enough. When you throw Medicare into the mix, it becomes an even bigger headache. But when you consider the fact that, as of 2015, more than 55 million Americans receive Medicare coverage, every physical therapist is bound to contend with Medicare rules at some point.
Once upon a time, there was a clinic that never had a single denied claim or failed audit. This clinic prioritized ensuring compliance with Medicare rules and regulations just as much as delivering top-notch patient care and shipping clean claims.
Here’s our comprehensive guide to marketing for cash-based physical therapy practices—and what insurance-based practices can learn from them.