• Founder Letter: 6 Ridiculously Simple Ways to Get More Direct Access Patients Today Image

    articleMay 1, 2019 | 13 min. read

    Founder Letter: 6 Ridiculously Simple Ways to Get More Direct Access Patients Today

    Imagine a world where—much like the King of the Seven Kingdoms must gain the approval of his councilors before making any major decisions—patients have to consult their primary care physicians before they can see any other healthcare provider (whether that’s a dentist or a chiropractor). Sounds ridiculous, right? And if every health and wellness professional relied on physician referrals to keep a steady flow of patients, the competition would be pretty steep—and it’d be much harder to …

  • Founder Letter: 6 Free Ways to Improve Your PT Marketing Image

    articleApr 3, 2019 | 9 min. read

    Founder Letter: 6 Free Ways to Improve Your PT Marketing

    Inspiration often comes from the most unexpected places. During my “What I Believe” speech at this year’s Graham Sessions , I offhandedly suggested an easy, free way to boost PT site traffic. It was a totally anecdotal part of my talk, but I received an enormously positive response about it. In fact, people came up to me afterwards and thanked me for the suggestion. That got me thinking: rising costs and declining reimbursements are obstacles that all …

  • Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions Image

    articleFeb 5, 2019 | 9 min. read

    Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions

    Imagine you were completely convinced that one of your patients needed treatment for sciatica. You didn’t perform many clinical tests, and you didn’t monitor outcomes, because your gut told you that sciatica treatment was the answer. Yet over time, you found that your treatment wasn’t helping your patient; as a matter of fact, it was making symptoms worse. Had you thoroughly tested the patient at the onset of treatment, you might never have treated him or her …

  • Founder Letter: 3 Ways to Become a Better PT, OT, or SLP in 2019 Image

    articleJan 8, 2019 | 11 min. read

    Founder Letter: 3 Ways to Become a Better PT, OT, or SLP in 2019

    It’s official; we’ve closed out 2018 and are stepping into a brand-new year. While I don’t recommend saving up those important intentions and resolutions for the kick-off of a new year, it does represent a potent time to release the things that no longer serve us—and embrace more of what does. In the past, I’ve used this occasion to put out some predictions for the year to come—and I’ve done that again here —but right now, I’d …

  • Founder Letter: What to Do About MIPS in 2019 Image

    articleNov 6, 2018 | 9 min. read

    Founder Letter: What to Do About MIPS in 2019

    As 2019 looms, we've been getting a lot of questions about Medicare's Merit-Based Incentive Payment System (MIPS) —specifically, whether or not all physical, occupational, and speech therapists need to report and, if there is a penalty, how to avoid it. These are both great questions—and luckily, fairly easy ones to answer. But one of the reasons why there is so much confusion swirling about Medicare's latest reporting program is that there's a lot of misleading information—and even …

  • Founder Letter: Is Insurance Really the Enemy? Image

    articleSep 5, 2018 | 7 min. read

    Founder Letter: Is Insurance Really the Enemy?

    If you’ve been a part of the physical therapy profession for any length of time, I don’t have to tell you how many barriers stand between patients and access to quality physical therapy care. From skyrocketing premiums to restrictions on direct access , it often feels like the odds are stacked against us. In fact, during our recent industry-wide survey , rehab therapists ranked insurance requirements as the top barrier to accessing patients before they see a …

  • Founder Letter: It's Time to Close the PT Gender Pay Gap Image

    articleAug 1, 2018 | 10 min. read

    Founder Letter: It's Time to Close the PT Gender Pay Gap

    It’s a well-known—albeit unfortunate—truth that in the US, women receive less pay than men do when performing the same jobs (about 80 cents on the dollar , in fact—and that gap widens when we factor in race, although I’ll save that conversation for another day). In many ways, it seems like we, as a society, already should have evolved well past the so-called gender pay gap. After all, most of us know that gender doesn’t determine talent, …

  • Founder Letter: The Real Root of the PT Brand Problem Image

    articleJun 5, 2018 | 11 min. read

    Founder Letter: The Real Root of the PT Brand Problem

    Here at WebPT, we’ve been busy analyzing the results of our second annual state of rehab therapy survey—and it turns out that the patient retention problem is even worse than we thought (and we thought it was pretty bad). According to our data, only about 10% of patients—one in ten—actually complete their entire course of care. And this is only the tip of a very problematic iceberg for our industry—because when we don’t retain our patients, we: …

  • Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think Image

    articleMay 2, 2018 | 11 min. read

    Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think

    I recently came across this PPS Impact Magazine article in which author Paul Gough, BSC (HONS), MCSP, SRP, HPC, makes the case for why physical therapists should never sell themselves—but instead “turn this notion on its head and make the ‘selling conversation’ about [patients] and the destination that they want to get to.” In other words, instead of selling your credentials, CEUs, years of experience, and awards, Gough recommends that you focus your “selling” energy on helping …

  • Founder Letter: Culture, Compensation, and Career: The Elements of a Competitive PT Hiring Package Image

    articleApr 4, 2018 | 11 min. read

    Founder Letter: Culture, Compensation, and Career: The Elements of a Competitive PT Hiring Package

    There’s never been a better time to be a physical therapist: there’s a large population of aging—yet active—baby boomers, direct access is now the law of the land in all 50 states, and the healthcare system at large is moving toward a value-based care paradigm that prioritizes the delivery of safe, cost-effective treatment. At the same time, this year’s class of new PT graduates is on pace to be larger than ever, with as many as 10,600 …

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