• 7 Direct Access Myths Debunked Image

    articleSep 27, 2017 | 11 min. read

    7 Direct Access Myths Debunked

    The fight for direct access to physical therapy has been raging for a while—we’re talking several decades—and as with any long-standing controversy, rumors abound. So, in the interest of removing some grist from the gossip mill, let’s tackle a handful of the biggest direct access myths out there: Myth #1: Direct access only applies to private outpatient physical therapy practices. Truth: One of the most pervasive myths in the therapy industry is that direct access only benefits …

  • D’Oh! 3 Major Physical Therapy Marketing Fails Image

    articleSep 18, 2017 | 8 min. read

    D’Oh! 3 Major Physical Therapy Marketing Fails

    Homer Simpson introduced the catchphrase “d’oh!” on the long-running cartoon sitcom, The Simpsons, in 1989. It’s arguably one of the most recognizable catchphrases in American pop culture. So much so, in fact, that the Oxford Dictionary of English added the word in 2001. Defined as an informal exclamation “used to comment on a foolish or stupid action, especially one's own,” “d’oh” is the most fitting—and safe for work—reaction to committing a major fail. “D’oh” is even more …

  • Dialogue after Discharge: The Importance of Post-Treatment Follow-Up Image

    articleAug 23, 2017 | 6 min. read

    Dialogue after Discharge: The Importance of Post-Treatment Follow-Up

    Long-distance relationships are tough. Between juggling the hectic day-to-day and maintaining connections with all the other people in your life, it can be challenging to devote time to someone who resides outside your immediate geographic vicinity. Fortunately, as technology progresses, it’s helping bridge the gap between people and their faraway loved ones. Thanks to technological advances like text messaging, email, video chat, and social media, it’s easier than ever for those separated by land and sea to …

  • How to Get More New Patients Without Spending a Dime Image

    articleAug 18, 2017 | 6 min. read

    How to Get More New Patients Without Spending a Dime

    When you’re trying to get more of the stuff you need, sometimes all you have to do is ask . But shy of affecting a Dickensian persona and approaching referral sources with your hat in hand, you may not know what sort of strategy you should employ to get more patients into your clinic. The fact is, word-of-mouth advertising has been proven to boost marketing effectiveness by up to 54%. The message is clear: word-of-mouth is must …

  • What Do Your Patients Really Want? Image

    articleAug 4, 2017 | 6 min. read

    What Do Your Patients Really Want?

    People are complicated. Physiologically and psychologically, we are extremely complicated beings. When I take my dog to the veterinarian, my dog doesn't care if she's the best vet in town or if that’s the kind of care all the other dogs are getting. My dog merely wants to feel better. It's easy to deliver quality care to a dog. As therapists, we have a more difficult problem. Our dilemma, which is what makes health care so interesting, …

  • The PT’s Guide to Patient-Centered Marketing Image

    articleJul 24, 2017 | 7 min. read

    The PT’s Guide to Patient-Centered Marketing

    We write a lot about patient-centered care , which makes sense, because it is the care model of the future. In this paradigm, patients are—as they should be—front and center when it comes to making decisions about their health care. Of course, this type of shift requires providers to change the way they deliver their services—you know, more collaboration , greater transparency , and widespread use of technology that fosters seamless health data exchange . But it …

  • How To Start An Outpatient Private Practice For Less Than $8,000 Image

    articleJul 19, 2017 | 5 min. read

    How To Start An Outpatient Private Practice For Less Than $8,000

    Our contributing blogger today is WebPT Member, Jack Sparacio, MSPT, COMT, CFMT . He is also the Owner and President of Sparacio Physical Therapy P.C. in New York. We're excited to have Jack sharing his expertise. Thanks, Jack! Starting a Clinic I know what you’re thinking. There is no way you can open an outpatient private practice for less than $8,000. But the truth is, you can. There are plenty of articles out there that will tell …

  • Make the Wait Great: Strategies to Refresh Your Reception Area Image

    articleJul 14, 2017 | 8 min. read

    Make the Wait Great: Strategies to Refresh Your Reception Area

    The Supremes probably weren’t talking about rehab therapists in their 1966 hit, “You Can’t Hurry Love.” They were right about one thing, though: sometimes, “you just have to wait.” But if the wait is long, it’s easy to lose motivation. And for therapy patients, staying motivated is crucial to treatment success. Plus, to a society of multitaskers, sitting in reception can feel like a waste of valuable time. So, whether you’re revamping your medical waiting room design …

  • Founder Letter: Ask and You Shall Perceive: Why Every Rehab Therapist Must Track NPS Image

    articleJul 6, 2017 | 10 min. read

    Founder Letter: Ask and You Shall Perceive: Why Every Rehab Therapist Must Track NPS

    Oh, the Net Promoter Score ® (NPS®)—a simple customer loyalty metric that packs a meaningful punch. So, how likely is it that your patients would recommend your services to a friend? If you don’t know the answer to this question, then it’s safe to say you’re not tracking your NPS , which means you’re missing out on a veritable goldmine of mission-critical information about how your practice is performing from your patients’ perspective. And that’s a pretty …

  • Why My Practice Can’t Live Without Outcomes Tracking Image

    articleMar 15, 2017 | 3 min. read

    Why My Practice Can’t Live Without Outcomes Tracking

    If you don’t measure it, you cannot improve it. For a long time, as our business was growing, we operated by feel. And we “felt” we were doing a good job. Once we started tracking our physical therapy outcomes , though, we finally knew. We found out that we were doing a good job—in some areas. In other areas, we found out that we needed more work. The main point is that we were flying blind until …

Pages

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.