How one PT business owner grew her practice to multiple locations in under three years—and what she learned in the process.
I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life.
Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources.
Imagine a world with one simple solution that attracts new patients, prevents patient dropout, and delivers better health outcomes. Sounds too good to be true, right? But, a new movement in the rehab therapy sphere is making this dream a reality: it’s called patient relationship management (PRM). If you haven’t boarded the PRM train just yet, there’s no time like the present to make it an integral part of your clinic’s business strategy. But first, let’s cover some PRM essentials and explain why it should be on every provider’s radar:
If you’re like many physical therapists and practice owners, promoting your clinic’s brand often feels akin to stumbling across a minefield loaded with revenue-destroying marketing mishaps and blunders. Or perhaps you feel lost in a maze of budgetary figures, ever-changing social media platforms, and web design and development. But, as long as you stick to a few rules of thumb, you can easily avoid an expensive mistake. To that end, here are some major dos and don’ts to consider as you market your physical therapy practice:
If you rely on satisfaction surveys to gauge patient happiness in your practice, you could be doing more harm than good.
The fight for direct access to physical therapy has been raging for a while—we’re talking several decades—and as with any long-standing controversy, rumors abound. So, in the interest of removing some grist from the gossip mill, let’s tackle a handful of the biggest direct access myths out there:
Surely: Contrary to popular belief, you don’t have to spend tens of thousands of dollars to open a private practice
Oh, the Net Promoter Score® (NPS®)—a simple customer loyalty metric that packs a meaningful punch. So, how likely is it that your patients would recommend your services to a friend? If you don’t know the answer to this question, then it’s safe to say you’re not tracking your NPS, which means you’re missing out on a veritable goldmine of mission-critical information about how your practice is performing from your patients’ perspective.