While some word-of-mouth marketing might happen organically, you’ll need to make an effort to maximize its impact.
Marketing your clinic may not be your favorite part of running a business, but it’s wholly necessary if you want to keep your doors open. After all, you can’t do the thing you love most—help patients—if you don’t have patients coming through your doors.
With some form of direct access now available in all 50 states, the physical therapy industry has come a long way in the quest to be able to reach patients first. As a result, PTs are now better able to own their role as primary care coordinators for patients with musculoskeletal conditions—and patients are benefiting from more conservative first-line interventions.
Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation. So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your question? Drop a comment at the bottom of the post, and we’ll do our best to give you a gold star-worthy answer.
Why do patients drop out of therapy? As we explain in this WebPT Blog post, it can be for a number of reasons ranging from slow results to time constraints. But while the reasons may vary, most of them boil down to one thing: the patient just wasn’t right for physical therapy—at least not at your clinic. So, what’s a PT practitioner to do? After all, if you’re relying on referrals from physicians, there’s no guarantee that every patient they send you will be a good fit for your services.
We’re big fans of patient-centered marketing—especially now that all 50 states have direct access laws that allow PTs to, at minimum, evaluate patients without a referral. But that doesn’t mean you should rely entirely on word-of-mouth to bring in new clients. After all, many states have limited direct access laws that prevent PTs from having full control over their patients’ medical journey—and many payers still require some degree of physician involvement in therapy care plans.
How one PT business owner grew her practice to multiple locations in under three years—and what she learned in the process.
If you’re like many physical therapists and practice owners, promoting your clinic’s brand often feels akin to stumbling across a minefield loaded with revenue-destroying marketing mishaps and blunders. Or perhaps you feel lost in a maze of budgetary figures, ever-changing social media platforms, and web design and development. But, as long as you stick to a few rules of thumb, you can easily avoid an expensive mistake. To that end, here are some major dos and don’ts to consider as you market your physical therapy practice: