• Can't Buy Loyalty: Why Patient Reviews Should be Your Number-One Marketing Priority Image

    articleFeb 19, 2019 | 5 min. read

    Can't Buy Loyalty: Why Patient Reviews Should be Your Number-One Marketing Priority

    I’ll let you in on a little secret: digital ads shouldn’t be the end all, be all of marketing your outpatient practice. Don’t get me wrong—digital ads are important. But when it comes to driving new patients through your front door, online reviews are your best friend. That’s because online reviews are essentially the modern equivalent to word-of-mouth, which many would argue is the most effective type of marketing. And as we mention in this post on …

  • 7 Things to Know Before Buying a PT Practice Image

    articleFeb 15, 2019 | 7 min. read

    7 Things to Know Before Buying a PT Practice

    Many physical therapists dream of owning their own practice one day. While some clinicians wait until they’ve been working for years before they take the plunge, more and more new graduates are opting for clinic ownership right out of school. Regardless of when the timing feels right, one of the biggest decisions facing an aspiring clinic owner is whether to buy an existing PT practice or start one from scratch . Many folks wind up purchasing existing …

  • 6 Reasons There's Never Been a Better Time to be a Physical Therapist Image

    articleFeb 7, 2019 | 5 min. read

    6 Reasons There's Never Been a Better Time to be a Physical Therapist

    Physical therapists, pat yourselves on the back—you made a great career decision. Between the excellent job security and the killer perks, physical therapy is an incredible field to be in right now. Of course, like any profession, PT is not without its drawbacks. And if you encounter more than your fair share of those obstacles back to back, it can often lead to burnout . That’s why it’s so important to step back once in a while …

  • Why PTs Must Stop Obsessing Over Reimbursement Rates Image

    articleJan 31, 2019 | 6 min. read

    Why PTs Must Stop Obsessing Over Reimbursement Rates

    They say the best things in life are free, but let’s not kid ourselves: if you want to keep a roof over your head and food on your table, money is pretty darn important. However, when your concern about a fair reimbursement rate crosses into obsession, your patients will perceive that, and it can seriously impact the way they view you—and physical therapists in general. If that weren’t reason enough to avoid obsessing over reimbursements, here’s some …

  • How Do Your Patients Really Feel About Technology in the Clinic? Image

    articleJan 23, 2019 | 5 min. read

    How Do Your Patients Really Feel About Technology in the Clinic?

    These days, you simply can’t talk about health care without discussing technology. Every day, new advancements help create better outcomes and healthier patients. But, not all technology is created equal, and even the best tech tools in medicine have their pros and cons. Some providers are hesitant to put too much technology between them and their patients, citing concern over diminished person-to-person contact. But, how do patients feel about all of this? With that question in mind, …

  • Reactivate Now! How to Get Past Patients to Come Back Image

    articleJan 17, 2019 | 7 min. read

    Reactivate Now! How to Get Past Patients to Come Back

    Goodbyes shouldn’t be permanent—especially when it comes to discharging patients. In fact, should those patients ever need to return to therapy, your practice should be the go-to for all their PT needs. That’s why it’s crucial to integrate a patient reactivation plan into your overall healthcare marketing strategy. What is patient reactivation? But, first things first: what do we mean when we talk about patient reactivation—and why is it important? In a nutshell, patient reactivation refers to …

  • 8 Pitfalls for Startup PT Practices Image

    articleJan 11, 2019 | 8 min. read

    8 Pitfalls for Startup PT Practices

    When I was growing up, I used to love watching Indiana Jones reruns with my dad. Whenever one of us found good ole’ Indy playing on TV, we’d plop down and watch the rest of the movie, regardless of how many times we’d seen it. I especially loved watching Indiana duck, dodge, and outsmart every booby trap he encountered during his adventures (the giant rolling boulder was always my personal favorite). While founding a startup practice may …

  • The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization  Image

    webinarJan 4, 2019

    The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization

    Managing your own rehab therapy practice—especially when you’re just starting out—sometimes feels like someone handed you the keys to a new car and said, “Don’t crash!” Sure, you already have your driver’s license—but as it turns out, running a competitive PT, OT, or SLP business is less like navigating the neighborhood on a slow Sunday drive, and more like peeling out on a racetrack and hurtling around with smoke on your trail.   Luckily, you don’t need a …

  • The PT Practice's Guide to Benchmarking Image

    articleJan 4, 2019 | 7 min. read

    The PT Practice's Guide to Benchmarking

    You probably didn’t start a career  in the rehab therapy industry to battle with competitors or play business war games—and if you chose to work in a pre-existing practice, you really didn’t have to worry about any of that. But once you open your own clinic , overcoming competition is the name of the game—and there’s a whole new set of rules to follow if you want to run a successful practice. On that note, there’s one …

  • A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns Image

    articleDec 24, 2018 | 9 min. read

    A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns

    During a marketing roundtable at Ascend , I asked the table a quick question: “How do you know if one of your practice’s marketing campaigns is actually working?” I want you to ask yourself this question right now. Do you, for example, know if you’ve brought in any new patients because your practice actively posts on Facebook? If the answer is “no” or “I’m not sure,” then you probably aren’t using one of Google’s most powerful (not …

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