private practice Archives | Page 7 of 12 | WebPT

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Can’t Buy Loyalty: Why Patient Reviews Should be Your Number-One Marketing Priority

I’ll let you in on a little secret: digital ads shouldn’t be the end all, be all of marketing your outpatient practice. Don’t get me wrong—digital ads are important. But when it comes to driving new patients through your front door, online reviews are your best friend. That’s because online reviews are essentially the modern equivalent to word-of-mouth, which many would argue is the most effective type of marketing.

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7 Things to Know Before Buying a PT Practice

Many physical therapists dream of owning their own practice one day. While some clinicians wait until they’ve been working for years before they take the plunge, more and more new graduates are opting for clinic ownership right out of school. Regardless of when the timing feels right, one of the biggest decisions facing an aspiring clinic owner is whether to buy an existing PT practice or start one from scratch. Many folks wind up purchasing existing practices so they don’t have to build a patient load from the ground up or worry about forging relationships with referral sources.

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8 Pitfalls for Startup PT Practices

When I was growing up, I used to love watching Indiana Jones reruns with my dad. Whenever one of us found good ole’ Indy playing on TV, we’d plop down and watch the rest of the movie, regardless of how many times we’d seen it. I especially loved watching Indiana duck, dodge, and outsmart every booby trap he encountered during his adventures (the giant rolling boulder was always my personal favorite).

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The PT Practice’s Guide to Benchmarking

You probably didn’t start a career in the rehab therapy industry to battle with competitors or play business war games—and if you chose to work in a pre-existing practice, you really didn’t have to worry about any of that. But once you open your own clinic, overcoming competition is the name of the game—and there’s a whole new set of rules to follow if you want to run a successful practice.

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4 Ways to Involve Your PT Staff in Clinic Marketing

Unless you have a complete monopoly (or run an incredibly niche-based practice), word-of-mouth efforts generally won’t keep your clinic’s doors open. Marketing is an essential part of running a healthy PT clinic, and while many clinics keep a dedicated marketing specialist on staff, smaller clinics might not have the budget to do so. Luckily, there are plenty of ways to leverage existing clinical staff to help with marketing efforts—and they’ll get the chance to flex their creative muscles in the process!

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