• FAQ: Make Google Do It: How to Use the Internet to Win More Patients Image

    articleApr 18, 2019 | 22 min. read

    FAQ: Make Google Do It: How to Use the Internet to Win More Patients

    Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation . So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your …

  • The PT Practice’s Guide to Google Ads Geo-Targeting Image

    articleDec 10, 2018 | 7 min. read

    The PT Practice’s Guide to Google Ads Geo-Targeting

    After creating your Google Ads strategy and continuously optimizing performance, your clinic has become a huge success! Naturally, you begin to think that opening a second location sounds like a bright idea. But, how will your Google Ads work cohesively across your multiple locations? Will you waste money competing for the same terms in the same area? The good news is that the size of your target advertising location is flexible. You can choose to target a …

  • PPC and PT (Part 2): Conversion Tracking, Ad Extensions, and Day Parting—Oh My! Image

    articleSep 15, 2016 | 7 min. read

    PPC and PT (Part 2): Conversion Tracking, Ad Extensions, and Day Parting—Oh My!

    Building your AdWords account is sort of like building a house. No house is sturdy without a solid foundation, and that’s where your Google AdWords strategy comes into play. Once you have a good base, it’s time to construct the frames and floors—and that’s what I want to focus on in this article. These are the ideas and tactics that will help you achieve—and track—real results. Of course, the number of walls and rooms you create is …

  • PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic Image

    articleAug 23, 2016 | 10 min. read

    PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic

    Attention, everyone: You may want to sit down for this. WebPT is providing you all with a series of posts we’d like to call, “The Digital Marketing Series.” This comes on the heels of our original post about the Dos and Don'ts of PPC —which received tons of positive feedback and opened the door to a lot of questions about the basics of PPC. For example: What is PPC, and how do I get started? So, let's …

  • How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

  • The Dos and Don’ts of PPC for PT Image

    articleMar 19, 2015 | 8 min. read

    The Dos and Don’ts of PPC for PT

    It’s trackable. It’s targeted. It’s PPC! Pay-per-click is one of the most popular forms of online advertising today, which means if you haven’t given PPC a chance yet, now’s the time . Wondering how to get started? Here’s a quick primer on the basic dos and don’ts of running a PPC campaign. The Dos of Running a PPC Campaign Do Try PPC Advertising Putting real money at risk to advertise on search engines—without any guarantee of results—might …

  • Don Draper’s Guide to Digital Marketing for Physical Therapy Image

    articleMar 12, 2015 | 4 min. read

    Don Draper’s Guide to Digital Marketing for Physical Therapy

    If Don Draper strolled into today’s marketing firms, he’d need a smoke and an old fashioned, fast—well, faster than normal. Why? The computers! All the computers! And not just the devices themselves, but the marketing wizardry behind them. I’m talking about digital marketing. Now, I know what you’re thinking: “I’m not an ad-man like Don Draper. What do I need to know about digital marketing?” And to that I say, while you don’t need to be as …

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