• Office Space: How to Choose a Location for Your PT Clinic Image

    articleApr 27, 2018 | 6 min. read

    Office Space: How to Choose a Location for Your PT Clinic

    “Location, location, location.” It’s the official mantra of real estate agents everywhere. That’s because—as those who work in the property-selling business know all too well—the value gap between two otherwise-identical homes often comes down to the ZIP code. As a physical therapist, the value of the services you provide to a community also depends on where you provide those services. (After all, “value” encompasses everything from the literal cost of your services to your patients’ perceived value …

  • Drop the Doc: Using Direct Access to Build a More Profitable PT Practice Image

    articleJan 10, 2018 | 6 min. read

    Drop the Doc: Using Direct Access to Build a More Profitable PT Practice

    For most physical therapy clinics, physician referrals have provided a steady trickle of new patients over the years—enough to keep the doors open, at least. But, when you expand your patient acquisition efforts beyond marketing to local physicians—specifically, by turning your focus to the patients themselves—you could exponentially increase the number of new patients walking through your door. Remember, today’s patients are researching their care options before they even talk to their doctors—which means there's a huge …

  • Direct Access Laws by State (Rhode Island-Wyoming) Image

    articleDec 13, 2017 | 10 min. read

    Direct Access Laws by State (Rhode Island-Wyoming)

    Well folks, it’s been a heck of a journey, but we’ve finally made it to the last leg. In the final installment of this four-part series, we’ll be hitting up New England and making our way cross-country to the Cowboy State. (Previously, I covered Alabama - Hawaii , Idaho - Mississippi , and Missouri - Pennsylvania .) But before we get down to business, I’d be remiss if I didn’t mention that I’m by no means a …

  • Direct Access Laws by State (Missouri-Pennsylvania) Image

    articleDec 12, 2017 | 9 min. read

    Direct Access Laws by State (Missouri-Pennsylvania)

    If you haven’t been keeping up with the WebPT Blog over the past few days, here’s what you’ve missed: I’ve been breaking down all of the state-level direct access laws from coast to coast. (You can check out the laws for Alabama to Hawaii here and Idaho to Mississippi here .) If you have been keeping up, then welcome back! (Cue the “Welcome Back, Kotter” theme song.) Today, I’m tackling the laws from M to P—that’s Missouri …

  • Direct Access Laws by State (Idaho-Mississippi) Image

    articleDec 11, 2017 | 9 min. read

    Direct Access Laws by State (Idaho-Mississippi)

    Yesterday, I broke down the what’s what of direct access laws by state, starting in Alabama and ending in Hawaii . Today, I’m continuing our guided tour of direct access law by kicking things off in Idaho and making our way down the list to Mississippi. (Don’t worry about gas money: we’ll do it all from the comfort of our homes or offices.) Just to reiterate, I’m not a legal or compliance expert, and all of the …

  • Direct Access Laws by State (Alabama-Hawaii) Image

    articleDec 8, 2017 | 10 min. read

    Direct Access Laws by State (Alabama-Hawaii)

    If you’re a physical therapist—and you’re licensed in the United States—then you’re practicing in a direct access state. That’s right: In all 50 states—as well as the US Virgin Islands and DC—direct access to at least a physical therapy evaluation is the law of the land. But, before you start seeing every patient who walks through your door without a physician referral, there are a few things you ought to know. The laws around direct access can …

  • The PT's Guide to Direct Access Law in All 50 States Image

    downloadDec 8, 2017

    The PT's Guide to Direct Access Law in All 50 States

    As of 2015, all 50 states are direct access states. That means patients across the entire US have the power to choose which physical therapist they want to see, and they can do so without first obtaining a physician referral. There’s just one caveat: Each state has its own unique set of laws that lay out the terms of direct access. Not only that, but these laws are frequently adjusted and updated—and they’re usually encrypted in all …

  • Founder Letter: Direct Access: Why PTs Are Doing it Wrong Image

    articleOct 4, 2017 | 8 min. read

    Founder Letter: Direct Access: Why PTs Are Doing it Wrong

    Over the years, I’ve heard a lot of excuses as to why PTs who don’t practice in states with unrestricted physical therapy direct access shouldn’t bother marketing to patients or even accepting direct access patients at all—excuses like: “We can't see patients without a referral.” “Our physicians send us plenty of patients.” “Our payers make us obtain referrals, anyway.” “I couldn’t possibly charge cash for my services.” And my personal favorite: “There’s no point in marketing to …

  • 7 Direct Access Myths Debunked Image

    articleSep 27, 2017 | 11 min. read

    7 Direct Access Myths Debunked

    The fight for direct access to physical therapy has been raging for a while—we’re talking several decades—and as with any long-standing controversy, rumors abound. So, in the interest of removing some grist from the gossip mill, let’s tackle a handful of the biggest direct access myths out there: Myth #1: Direct access only applies to private outpatient physical therapy practices. Truth: One of the most pervasive myths in the therapy industry is that direct access only benefits …

  • Why My Practice Can’t Live Without Outcomes Tracking Image

    articleMar 15, 2017 | 3 min. read

    Why My Practice Can’t Live Without Outcomes Tracking

    If you don’t measure it, you cannot improve it. For a long time, as our business was growing, we operated by feel. And we “felt” we were doing a good job. Once we started tracking our physical therapy outcomes , though, we finally knew. We found out that we were doing a good job—in some areas. In other areas, we found out that we needed more work. The main point is that we were flying blind until …

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