• Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices? Image

    articleJun 14, 2019 | 5 min. read

    Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices?

    PT practices with limited marketing resources are eager to know where they should focus their efforts—and their dollars. Yet, as with so many other marketing-related questions, the answer to whether you should concentrate your energy on patient marketing or referral marketing isn’t cut and dried. That’s why, in this post, we’re exploring the factors practice owners should consider as they create their marketing plan—and budget. Spoiler alert: There’s good reason to dedicate resources to both building a …

  • 5 Physical Therapy Websites We Love Image

    articleJun 12, 2019 | 6 min. read

    5 Physical Therapy Websites We Love

    Building a website from scratch is no easy feat—especially if you don’t have any design experience. And, between the rigors of providing consistently exceptional care and creating defensible documentation , who has time to sit down and research website best practices? Finding examples of well-made PT websites is yet another time sink; aside from individually searching clinics by name, there isn’t an efficient way to locate sites that you can draw inspiration from. Well, you’re in luck, …

  • 10 Easy Steps to Make Your PT Clinic Rank Higher in Google Image

    articleJun 7, 2019 | 8 min. read

    10 Easy Steps to Make Your PT Clinic Rank Higher in Google

    When your website doesn’t rank well on Google (i.e., it doesn’t show up on the first page of results when people search for PT in your area), it’s like you’re playing a game of hide-and-seek with your potential patients. The only problem is that those potential patients don’t know you’re playing hide-and-seek—and even if they did, they’re not all that interested in playing along. That’s why securing a higher spot in Google search results is super important: …

  • Founder Letter: How to Win Patients for Life Image

    articleJun 5, 2019 | 12 min. read

    Founder Letter: How to Win Patients for Life

    Over the past few months, we’ve examined marketing from every angle—from referral marketing to marketing a cash-based practice . But before we move away from this theme, I want to bring it all back to the heart of why marketing matters: it enables us to deliver our message—and promote the value we, as rehab therapists, provide—to the patients who need us most. All too often, practices churn out patients like products on an assembly line—treating them quickly, …

  • The State of Rehab Therapy in 2019 Image

    webinarJun 3, 2019

    The State of Rehab Therapy in 2019

    Most clinics keep the details of their finances close to the vest—and their productivity stats under lock and key. As a result, it can be hard to figure out how your clinic stacks up to the rest—or even get a feel for what’s going on at the industry level. So, if you’re hungry for insider knowledge about the PT, OT, and SLP spaces, then get ready to eat your chart out! We have a banquet of data-rich …

  • How to Effectively Manage Your PT Clinic’s Online Reputation Image

    articleJun 3, 2019 | 6 min. read

    How to Effectively Manage Your PT Clinic’s Online Reputation

    You’ve heard the adage, “perception is reality,” right? Well, the way your patients—and potential patients— perceive your practice is their reality, whether it’s rooted in truth or not. That’s why it’s imperative that you make a concerted effort to manage your clinic’s reputation both in-person (by providing an exceptional patient experience ) and online (by following up on negative reviews in as close to real time as possible). While you may not be able to prevent someone …

  • FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    articleMay 30, 2019 | 18 min. read

    FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Bruce Watson, PT, MS, CEO and Founder of 48 Consulting Group, joined forces to discuss the modern referral marketing strategies that actually work—and the ones that should get left in the dust. During the hour-long presentation , we received a bundle of questions from viewers—some of which our hosts didn’t have time to answer. So, we compiled a list of the most common …

  • The PT's Guide to Hiring and Managing Freelance Marketers Image

    articleMay 29, 2019 | 9 min. read

    The PT's Guide to Hiring and Managing Freelance Marketers

    Here’s a question for all you practice owners and directors: how much extra time do you have in your day to devote to marketing your practice ? If you’re like many, the answer is probably “not much.” So, it’s understandable that you may be tempted to delegate that task to someone else. Sometimes, that “someone else” ends up being an overburdened staff member with little experience in healthcare marketing. If you—and your budget—can swing it, though, you …

  • 13 Physical Therapy Instagram Accounts You Should Follow Image

    articleMay 23, 2019 | 6 min. read

    13 Physical Therapy Instagram Accounts You Should Follow

    Do you consistently feel underwhelmed when you scroll through Instagram? Maybe your daily foray through your feed is getting a bit repetitive. (There are an awful lot of people who like to take pictures of their food.) Or, maybe you’re just finding yourself a little short-handed on scrollable content. Either way, it may be time to spice up your Insta experience with some inspirational (and sometimes educational) physio goodness by following some of these top physical therapy …

  • 7 Reasons Not to Open a PT Clinic Image

    articleMay 17, 2019 | 9 min. read

    7 Reasons Not to Open a PT Clinic

    When it comes to climbing the ladder of success, Louie Anderson once told Eddie Murphy, "I started out mopping the floor just like you guys. But now...now I'm washing lettuce. Soon I'll be on fries; then the grill. And pretty soon, I'll make assistant manager, and that's when the big bucks start rolling in." (Well, to clarify: Louie Anderson’s character said this to Eddie Murphy’s character in the 1988 classic Coming to America .) I love this …

Pages

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.