• 5 Innovative PT Business Models Image

    articleJun 4, 2018 | 6 min. read

    5 Innovative PT Business Models

    These days, people are all about choice. Feeling hungry? You can find cuisine that meets the needs of every picky eater, dieter, and gastronome. Need a new set of wheels? There’s a myriad of makes and models available, and they come in every color imaginable. While this era of choice has its perks, having so many options can clog up the decision-making process. (I’m not the only one who’s taken more than 30 minutes to decide between …

  • The State of Rehab Therapy in 2018 Image

    webinarJun 1, 2018

    The State of Rehab Therapy in 2018

    Falling reimbursements. Skyrocketing insurance premiums and copays. Crippling student loan debt. As a PT, OT, or SLP, sometimes it feels like it’s you against the world. After all, the challenges you face on a daily basis are many and complex. But, you’re not alone. In fact, we recently surveyed nearly 7,000 rehab therapy professionals on everything from payment rates and clinic budgets to education costs and salary, and we found some pretty strong—and surprising—trends.

      Curious …

  • 4 Signs Your PT Patient is About to Drop Out Image

    articleMay 29, 2018 | 6 min. read

    4 Signs Your PT Patient is About to Drop Out

    We physical therapists pride ourselves on being able to truly impact our patients’ lives. There’s really no better feeling than helping a patient reduce his or her pain and increase his or her independence. But, as most of us know, there are always those few patients who fall off the radar, bailing on therapy for good before they meet their goals. It’s a frustrating feeling for everyone involved, but luckily, there are tell-tale signs that patients are …

  • Ditch the Carrots and Sticks: 4 Ways to Motivate Your Patients Image

    articleMay 25, 2018 | 4 min. read

    Ditch the Carrots and Sticks: 4 Ways to Motivate Your Patients

    For most patients, physical therapy takes a long time—much longer than many other types of care. Improvements happen slowly, and progress isn’t always immediately noticeable. So, how do you keep patients engaged enough to continue working hard—inside and outside of the clinic—when they start to question the effectiveness of your treatment? Well, you ditch the carrots and sticks in favor of motivation techniques that really work. Here are four strategies you can implement today to better motivate …

  • The Great 8 Elements of the Patient Experience Image

    articleMay 24, 2018 | 10 min. read

    The Great 8 Elements of the Patient Experience

    As I was getting ready to graduate college and begin interviewing for jobs, I was blown away by the experience I had with Ernst & Young. They were engaging, showed interest in me as a person, and paid attention to all the details. When I flew out to visit the office, they picked me up in a limousine, left a gift bag in my hotel room, and took care of just about every other detail. And even …

  • 5 Times When It's Okay to Lose a PT Patient Image

    articleMay 22, 2018 | 6 min. read

    5 Times When It's Okay to Lose a PT Patient

    Goodbyes are never easy, especially when they’re directed at patients who haven’t yet reached their physical therapy goals. Even if you’re dealing with a difficult patient, cutting him or her loose goes against everything you’ve been taught as a healthcare provider. And if you’re a practice owner, losing a patient probably seems contradictory to your business goals. After all, more patients equal more money, right? Not necessarily. Unfortunately, this belief—no matter how well-intentioned—can result in wasted time, …

  • Common Questions from our Art of Discovering and Selling Value Webinar Image

    articleMay 16, 2018 | 12 min. read

    Common Questions from our Art of Discovering and Selling Value Webinar

    Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources. At …

  • The Ultimate Checklist for PT, OT, and SLP New Grads Image

    articleMay 9, 2018 | 7 min. read

    The Ultimate Checklist for PT, OT, and SLP New Grads

    The end of graduate school is an exciting time. For newly minted clinicians, the lure of treating patients with a greater sense of ownership and autonomy is empowering and liberating. Caught up in the rush of that newfound freedom, though, it’s easy to forget about some of the crucial steps we must take to set our careers in the right direction. Never fear! Even if you’re still busy sipping cocktails on the beach and celebrating, we’ve got …

  • What’s Wrong With Physical Therapy Marketing Today Image

    articleMay 7, 2018 | 7 min. read

    What’s Wrong With Physical Therapy Marketing Today

    There’s a lot at stake when it comes to successfully marketing your physical therapy practice —as well as your profession. But unfortunately, many physical therapists avoid the topic altogether. After all, marketing is closely related to sales—and sales often gets a bad rap. But, we’re not about the hard-ball, cringe-worthy, manipulative sales tactics that make us all uncomfortable; instead, we’re all about positioning your value in such a way that your audience can actually relate to it—and …

  • 6 Ways to be the Healthcare Partner Your Patients Want Image

    articleMay 4, 2018 | 7 min. read

    6 Ways to be the Healthcare Partner Your Patients Want

    If you’ve ever been ballroom dancing, then you know how important it is to communicate effectively with your dance partner. Heck, even if your experience with whirling around a dance floor is limited to weddings and high school proms, you surely know that dance partners must move together to avoid stepping on each other’s toes. It may not seem like it, but as a rehab therapist, you share a similar goal to waltzers and fox-trotters everywhere. That’s …

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