Marketing campaigns only matter if they work, and you won’t know that unless you track the data. Here are key marketing metrics your PT practice should be measuring.
If there’s one thing we can all agree on, it may be this: profit margins in outpatient physical therapy are slim. And with average physical therapy reimbursement rates either staying stagnant or decreasing, this trend doesn’t look like it’s going to be reversed any time soon. The frustration I hear most often from clinic owners is that they lack control over third-party reimbursement rates.