marketing Archives | WebPT

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How to Provide Cash-Based Telehealth

Adding new cash-pay services to your clinic’s repertoire can be a challenge. Not only do you have to ensure that you have the legal freedom to provide cash-based services (because you might not), but you also have to price and market them in a way that ensures patients will not only pay for those services out of pocket, but also receive value commensurate to the cost.

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Communication: The Secret to Staying Viable in Uncertain Times

This is the third blog post in my series on working on your business, when you can’t work in your business. My intention is to help providers improve sustainability and efficiency within their practices, so they can come out of this pandemic with a renewed spirit and the ability to provide maximum benefits to patients.  

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How to Market Your Clinic’s New Telehealth Services

In a way, telehealth is like the wild, wild west for rehab therapists. It’s totally new, relatively unexplored, and chock full of opportunity for patients and providers alike. That said, just because therapists are beginning to venture into the unknown, it doesn’t mean patients are ready to follow along.

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4 Rehab Therapy Clinic Blogs We Love

There’s a lot to be said for a good blog. In addition to providing an excellent platform for you to showcase your expertise and deliver exceptional value to your audience, a blog is a huge asset when it comes to search rankings.

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The 6 Worst Things PT Clinics Do on Social Media

Some people believe it takes 10,000 hours of dedicated practice to completely master a skill. It’s a (sometimes) divisive school of thought, but let’s say—for a second—that we live in a world where it’s completely true. Well, in this world, I’m a master social media user. 

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4 Ways Referral Marketing is Like Dating

If you’re a PT, OT, or SLP in private practice, then there may be some love lost when it comes to referral marketing. After all, building and maintaining referral relationships with other providers can be time-consuming and—depending on your comfort level with referral marketing tools—less profitable than you might hope.

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