Adding new cash-pay services to your clinic’s repertoire can be a challenge. Not only do you have to ensure that you have the legal freedom to provide cash-based services (because you might not), but you also have to price and market them in a way that ensures patients will not only pay for those services out of pocket, but also receive value commensurate to the cost.
This is the third blog post in my series on working on your business, when you can’t work in your business. My intention is to help providers improve sustainability and efficiency within their practices, so they can come out of this pandemic with a renewed spirit and the ability to provide maximum benefits to patients.
In a way, telehealth is like the wild, wild west for rehab therapists. It’s totally new, relatively unexplored, and chock full of opportunity for patients and providers alike. That said, just because therapists are beginning to venture into the unknown, it doesn’t mean patients are ready to follow along.
Physical therapists and chiropractors are sort of like the oil and water of the musculoskeletal community. They have differing perspectives on a lot of things, and they haven’t always gotten along.
As consolidation continues to increase, more and more independent PT practices are being swallowed up by national chains and corporations. Now, depending on your business goals, you may be chomping at the bit for an offer (in which case you should check out this post about exit metrics).
Some people believe it takes 10,000 hours of dedicated practice to completely master a skill. It’s a (sometimes) divisive school of thought, but let’s say—for a second—that we live in a world where it’s completely true. Well, in this world, I’m a master social media user.
If you’re a PT, OT, or SLP in private practice, then there may be some love lost when it comes to referral marketing. After all, building and maintaining referral relationships with other providers can be time-consuming and—depending on your comfort level with referral marketing tools—less profitable than you might hope.
If you’re an outpatient PT, you need to have strong relationships with referring physicians—whether you like it or not. Creating solid relationships with MDs brings a lot of benefits to the table. For example, physicians can help you:
Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that’s via physician referral or self-referral à la direct access. But, we’d be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing).