• How to Manage Your Online Marketing Image

    articleMar 26, 2014 | 5 min. read

    How to Manage Your Online Marketing

    Today’s blog comes from E-rehab.com President David Straight, PT, DPT. With the current level of over-regulation and increasing pressure from competition, payers, and POPTS, running a physical therapy private practice can be a challenge. That’s why it’s more important than ever for owners and directors to efficiently manage their business operations—and that includes marketing. While many small practice owners often view online marketing as an afterthought, it should actually be a high priority. After all, record numbers …

  • How to Purchase Therapy Equipment on a Budget Image

    articleMar 25, 2014 | 3 min. read

    How to Purchase Therapy Equipment on a Budget

    When it comes to purchasing therapy equipment for your clinic, you don’t want to break the bank—but at the same time, you want your setup to reflect the level of professionalism you demonstrate as a rehab therapist. Luckily, there are plenty of ways to find middle ground in this cost versus quality tug-of-war. Here are some ideas to consider as you explore your buying options: 1. Shop online. When it comes to comparison shopping, you won’t find …

  • Making the Most of WebPT’s Webinars Image

    articleFeb 18, 2014 | 3 min. read

    Making the Most of WebPT’s Webinars

    By now, you’ve probably heard a lot about WebPT’s super informative, spectacularly relevant, and extremely educational webinar series. We’re pretty proud of them. That’s why, today, I’d like to take a few moments to answer some frequently asked webinar questions.  What is a webinar? A webinar is a seminar that takes place over the Internet (a web-based seminar = webinar). Unlike a traditional seminar, you can participate in a webinar from anywhere you’d like as long as …

  • Living and Breathing Company Culture on Social Image

    articleJan 30, 2014 | 4 min. read

    Living and Breathing Company Culture on Social

    When it comes to company culture, there may be no better way to see what a brand is all about than to check out its social media sites. Sure,  establishing a company’s core values  is (for the most part) an internal initiative, but as Brooke pointed out in a  post earlier this month , your company culture is essentially the personality of your brand. And whether you intend to or not, your personality will shine through in …

  • articleNov 14, 2013 | 3 min. read

    The Ideal WebPT Setup, 2013 Edition

    Last year, I wrote a blog post on the ideal WebPT setup . In that post, I discussed what technologies—like browsers, hardware, and routers—we recommend to optimize WebPT. Of course, technology changes almost daily, so I thought I’d revisit and update our recommendations. In general, our application works great with just about any setup, but the following suggestions will help you create the most ideal WebPT experience.   Internet Connection We recommend cable or DSL Internet with a …

  • articleOct 17, 2013 | 4 min. read

    Writing Your Clinic's First Email Newsletter

    Matt is WebPT’s email marketing specialist. His monthly column covers all things email marketing and how it can help your clinic. Now that you’ve established that email marketing makes sense for your clinic , you’ve picked an email marketing service , and you have a stream of your patients’ email addresses coming in , it’s time to put together your first newsletter. But what should you include? In this month’s blog, I’m going to walk you through …

  • webinarSep 25, 2013

    The Basics of Marketing and Social Media

    In September, we hosted a webinar focused on the basics of marketing and social media. This session covered the importance of marketing in generating new business and explained how to: Get started with Twitter, LinkedIn, and Facebook Develop your clinic’s online brand Use different platforms and resources to market directly to consumers Create a marketing plan for your practice

  • articleSep 25, 2013 | 4 min. read

    Using Pinterest for Your Practice

    We’ve covered a great deal about social media here on the WebPT blog—from Facebook and Twitter to LinkedIn and Yelp. Perhaps, though, your practice already has these incredibly common and popular platforms down pat; maybe you’re looking for a different way to reach your audience online or help yourself grow as a professional. Here’s an answer that satisfies all of these criteria: Pinterest . What is Pinterest? Pinterest is a tool that people use to organize whatever …

  • articleSep 24, 2013 | 4 min. read

    Social Media Etiquette

    Social media has been around for a while, but corporate presence on such platforms is still relatively new and continually evolving. As such, companies still have plenty of lessons to learn. We’ve all seen the news articles about brands committing major faux paus online, and sadly, these companies could have avoided most, if not all, of these blunders. It’s not too late for you, though. Here is a wealth of social media etiquette advice that I amassed …

  • articleSep 23, 2013 | 6 min. read

    5 Tips and Tricks for Better Website Design

    During this month’s marketing-themed month, in addition to covering overall marketing strategies, we’ve focused pretty heavily on the importance of developing an online presence when it comes to reaching potential patients. There’s a reason for that: it’s 2013—and in a blink of an eye, it’ll be 2014...and 2015...and, well, you get the idea. Time is moving forward, not backward, and in our ever-progressing technology-centric world, it’s going to become more and more crucial to present yourself and …

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