• Not Your Mom’s Family Newsletter: Creating Marketing Emails Your Patients Will Actually Read Image

    articleMar 26, 2015 | 4 min. read

    Not Your Mom’s Family Newsletter: Creating Marketing Emails Your Patients Will Actually Read

    You know that email newsletter your mom sends out each Christmas? Yeah, the one filled with crummy Microsoft Word clip art ( may it rest in peace ), a banal list of little Becky’s latest soccer triumphs, updates on your brother’s spring wedding plans (can you say allergies?), and pictures of the family dog dressed up like a bee for Halloween (cute, but no). Your patients deserve better, so I’m here to kick your newsletter game up …

  • Heart and Sols: Revolutionizing Custom Orthotics Image

    articleMar 24, 2015 | 4 min. read

    Heart and Sols: Revolutionizing Custom Orthotics

    When I first learned how to play the piano, my favorite song was “Heart and Soul.” It’s undeniably catchy, and it was a tried-and-true standard for piano novices like myself. Every day, in an effort to get the song just right, I practiced, practiced, and practiced some more. And what did I glean from this exercise in repetition? Well, it wasn’t stellar piano-playing skills. However, I did learn that it doesn’t take much noise to push me …

  • The Dos and Don’ts of PPC for PT Image

    articleMar 19, 2015 | 8 min. read

    The Dos and Don’ts of PPC for PT

    It’s trackable. It’s targeted. It’s PPC! Pay-per-click is one of the most popular forms of online advertising today, which means if you haven’t given PPC a chance yet, now’s the time . Wondering how to get started? Here’s a quick primer on the basic dos and don’ts of running a PPC campaign. The Dos of Running a PPC Campaign Do Try PPC Advertising Putting real money at risk to advertise on search engines—without any guarantee of results—might …

  • It Only Takes 3 Simple Steps: The Physical Therapist’s Guide to SEO Strategy Image

    articleMar 16, 2015 | 5 min. read

    It Only Takes 3 Simple Steps: The Physical Therapist’s Guide to SEO Strategy

    Let's face it: As the owner of a physical therapy practice, you probably have a shortage of hours in your day. You're not interested in learning the finer points of Facebook advertising. You don't care about the ins and the outs of crafting the perfect email drip campaign. And you're not even slightly amused by the cute black-and-white animal names in Google's zoo of algorithm changes (lookin' at you Panda, Penguin, and Pigeon ). And unless you’ve …

  • All the Juicy Goodness, None of the Cholesterol: How Guest Blogging Impacts Your SEO Image

    articleMar 11, 2015 | 7 min. read

    All the Juicy Goodness, None of the Cholesterol: How Guest Blogging Impacts Your SEO

    Guest blogs are like eggs: they serve many purposes, they’re delicious (when done right), and the world seems to go back and forth about whether they’re actually good for you. Just last year, for example, Google honcho Matt Cutts made no attempt to sugar-coat his assessment of guest blogging’s place—or lack thereof—in the modern marketing tool box: “...stick a fork in it: guest blogging is done,” he wrote on his blog . Fast-forward to 2015, when marketing …

  • Blogging 101: Intro to Content Creation for PTs Image

    articleMar 10, 2015 | 9 min. read

    Blogging 101: Intro to Content Creation for PTs

    If you type “blog” into a Microsoft Word 2004 document, the system automatically underscores the word with one of those grimace-inducing red squiggles. And while 2004 was a long time ago by technological standards—yes, I readily admit it’s high time I updated my word processing software—I know I’m not the only one who feels like the era of Livestrong bracelets and flip phones was not so long ago. But alas, times have changed: These days, everybody’s rocking …

  • Beam Me Up: Why Your Clinic Needs a Website and How to Make One Image

    articleMar 9, 2015 | 5 min. read

    Beam Me Up: Why Your Clinic Needs a Website and How to Make One

    “Internet: the final frontier.” Okay, so outer space might not be the most accurate metaphor for the world wide web (may it live long and prosper ). However, if your clinic doesn’t have a website , my stretch-of-a-comparison might ring true for you on some level. For instance, if your clinic lacks online presence, its search results might closely resemble a black hole—seemingly non-existent and nearly impossible to detect. But don’t panic; you’re not getting sucked into …

  • Why Prospective Patients Can't Find You Image

    articleMar 3, 2015 | 5 min. read

    Why Prospective Patients Can't Find You

    How do you shop? If you’re like 62% of all US consumers , you browse—and purchase—products and services online. And you’re probably planning to do even more Internet shopping in the future, as you—and your online shopping peers—are becoming more and more comfortable with purchasing in a virtual setting. But before you commit to a fresh pair of shoes, a state-of-the-art stereo system, or even a new hair stylist, chances are you do a fair amount of …

  • How Your Patients are Stalking You Online—and Why That’s a Good Thing Image

    articleMar 2, 2015 | 6 min. read

    How Your Patients are Stalking You Online—and Why That’s a Good Thing

    Did you know the average American spends way more time scouring the Internet for medical information than consulting with an actual medical professional? So says Makovsky, a Public Relations firm in NYC, and Kelton, a global research and consultancy firm, in their article titled, “Online Health Research Eclipsing Patient-Doctor Conversations.” These two companies conducted their third annual US survey in July 2013, polling 1,067 Americans ages 18 and older. The results revealed that the average American spends …

  • 4 Tips for Implementing an EMR System Image

    articleJan 5, 2015 | 5 min. read

    4 Tips for Implementing an EMR System

    Preparing to implement an EMR system within your practice? Then you’re undoubtedly experiencing some anxiety. After all, it’s quite the change from the pen and pad of paper so many therapists have been using for decades—like, since mullets were cool. And even if you’re starting fresh with a new practice and EMR is all you’ve ever known, the pressure is still on to get this implementation right. Here are our tips for implementing an EMR with ease: …

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