• Founder Letter: Changing the Face of PT One Tweet at a Time Image

    articleNov 3, 2014 | 3 min. read

    Founder Letter: Changing the Face of PT One Tweet at a Time

    In today’s healthcare market, consumers have more power—and more choices—than ever. With access to so many educational resources— hello, Google! —they also have the ability to conduct extensive research as they make those decisions. This represents a huge shift in the healthcare paradigm. It used to be that primary care doctors were the gatekeepers to all other specialties. Now, in many cases, patients have the freedom to seek out specialized care on their own. And that is …

  • Founder Letter: It’s Time for PTs to Unlock the Power of Direct Access Image

    articleOct 7, 2014 | 4 min. read

    Founder Letter: It’s Time for PTs to Unlock the Power of Direct Access

    We as physical therapists have fought for direct access for, well, as long as I can remember. But did you know that all 50 states now have some form of direct access? Yep; thanks to all of our hard work, direct access to therapy has shifted from being the exception to being the rule. Yes, in some states, that access is limited, but still—we now have the ability to, at the very least, perform an initial exam …

  • Founder Letter: How Can We Make World PT Day Sticky on Social? Image

    articleSep 2, 2014 | 4 min. read

    Founder Letter: How Can We Make World PT Day Sticky on Social?

    In this day and age, raising awareness and social media go together like peanut butter and jelly—or, to use a more PT-appropriate analogy, like bones and ligaments. Because just as the knee joint won’t be very stable without the ACL, awareness campaigns won’t grow—or at least, won’t grow very fast—on a global scale without the power of Internet sharing. (Just look at what happened with the ALS ice bucket challenge !) With World PT Day fast approaching—this …

  • Founder Letter: Essential Objective: Mastering Business Metrics Image

    articleAug 5, 2014 | 5 min. read

    Founder Letter: Essential Objective: Mastering Business Metrics

    As physical therapists, we know the importance of objective measurements. Not only do they affirm that your plan of care for a particular patient is, in fact, working, but also they reveal areas in which adjustments to the treatment plan may be necessary. Clinically, you wouldn't—and couldn't—develop or progress through a patient’s therapy program without completing any objective measures. Well, that same principle applies to your business. That’s right: your business. Often, PTs refuse to think of …

  • Founder Letter: Happy One-Year FLR Anniversary Image

    articleJul 1, 2014 | 3 min. read

    Founder Letter: Happy One-Year FLR Anniversary

    Today marks the one-year anniversary of the mandatory implementation of functional limitation reporting (FLR). While it might not be an occasion worthy of streamers, cake, and noisemakers, this anniversary definitely warrants a moment of reflection. Despite the months-long FLR testing period, July 1, 2013, still hit our industry like a punch to the gut. Assuming you’re a medical professional who provides outpatient therapy services to Medicare patients, you may have experienced this FLR gut punch, too. Since …

  • Founder Letter: Adding Fuel to WebPT’s Innovative Fire Image

    articleJun 25, 2014 | 3 min. read

    Founder Letter: Adding Fuel to WebPT’s Innovative Fire

    In 2006, while Brad and I were driving home from Prescott, Arizona, we mapped out the idea for WebPT on the back of an envelope. Back then, we simply were trying to develop a documentation solution for my practice. I never imagined that in eight years, the ambitious startup we launched and ran out of the back of a coffee shop would grow into something so significant. Today, more than 30,000 therapy professionals and 6,000 therapy practices …

  • Founder Letter: 97002 and 97004 (Re-Evaluation) Myths Debunked Image

    articleJun 3, 2014 | 4 min. read

    Founder Letter: 97002 and 97004 (Re-Evaluation) Myths Debunked

    Let’s start off with a hypothetical example: You’re working with a Medicare patient. It’s the tenth visit and you need to conduct a routine reassessment, so you complete a progress note. Your boss then asks why you didn’t bill for a re-evaluation. Should you have? This scenario happens daily. If it’s not your boss questioning you, then maybe it’s yourself asking, “Should I bill a re-evaluation code for the time spent completing my reassessment of this patient?” …

  • Founder Letter: Branding Private Practice Physical Therapy Image

    articleMay 6, 2014 | 5 min. read

    Founder Letter: Branding Private Practice Physical Therapy

    So, what is a physical therapist? Ask around and I’m sure you’ll get a variety of answers—everything from a physical terrorist (or someone who inflicts pain and torture) to a glorified masseuse. I mean, we’ve all heard some variation of these responses before, right? And yeah, it’s sort of funny. It might even make for some great comedy if Jay Leno asked people on the street: “What is a physical therapist?” during a “Jaywalking” skit. But perception …

  • Founder Letter: ICD-10 Delayed Until 2015 Image

    articleApr 1, 2014 | 5 min. read

    Founder Letter: ICD-10 Delayed Until 2015

    I originally planned to start this founder letter with “T-minus six months and counting until ICD-10.” However, yesterday, the Senate passed HR 4302, which delays a 24% fee schedule cut, extends the therapy cap exceptions process (i.e., use of the KX modifier), and pushes the ICD-10 implementation date to next year—as in October 1, 2015. For some of you, this might elicit a sigh of relief, but those who were ready are sighing in disbelief. President Obama …

  • articleMar 4, 2014 | 3 min. read

    Never Give Up; Never Surrender: An Ode to Private Practice PT

    Those of you who have been in the rehab therapy business for a while have seen first-hand how much the industry has changed over the last few decades. Back when I first started practicing—more than 15 years ago—we were working in a very corporate-dominated environment. Many of the small, independent, “mom and pop” practices had fallen victim to therapy giants like HealthSouth and NovaCare. However, when the economy tanked in the early 2000s, so did many of …

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