• Direct Access in Action: Mike Manzo of Atlantic Physical Therapy Center Image

    articleOct 30, 2014 | 5 min. read

    Direct Access in Action: Mike Manzo of Atlantic Physical Therapy Center

    We’ve all heard some variation of the sad story about the poor, defenseless physical therapy practice having its business sucked dry by the big, bad physician-owned physical therapy practice next door. And PT Mike Manzo—who founded New Jersey-based Atlantic Physical Therapy Center (APTC) with his brother Dave in 2001—could very well have found himself living out that tragic tale. According to Mike, that familiar anecdote was all-too-common in New Jersey about five or six years ago. At …

  • Shaking Up the Referral Game: How Direct Access Empowers PTs to be Referrers Image

    articleOct 29, 2014 | 4 min. read

    Shaking Up the Referral Game: How Direct Access Empowers PTs to be Referrers

    Once upon a time, the relationship between physicians and physical therapists was almost entirely linear, and it looked something like this: pain/injury → doctor visit → referral to physical therapist. But now that direct access to physical therapy is pretty much the norm, the path from one of these providers to the other has morphed from straight-shot to circle—which means PTs don’t always have to fall at the end of the line. Why is that important? Well, …

  • Building a Private Practice Around Direct Access Image

    articleOct 28, 2014 | 5 min. read

    Building a Private Practice Around Direct Access

    Thanks to countless hours of hard work and dedication, physical therapists now enjoy some form of direct access in every state. The battle for direct access has not been an easy one, but we’ve made a lot of headway. Today, patients have the ability to seek—at minimum—a physical therapy evaluation in every state. This opens many doors for growing your private practice—if you understand how to operate and market your business with direct access in mind. Unfortunately, …

  • Direct Access in Action: Jennifer Gamboa of Body Dynamics, Inc. Image

    articleOct 27, 2014 | 5 min. read

    Direct Access in Action: Jennifer Gamboa of Body Dynamics, Inc.

    In many cases, the old retail axiom “you get what you pay for” holds true within the healthcare market as well—and that is precisely why Jennifer Gamboa, DPT, OCS, MTC, and president of Body Dynamics, Inc. , believes that more physical therapy practices should be looking beyond the third-party payer game as they develop their business models. The way Jennifer sees it, declining reimbursement rates not only threaten the survival of private practice physical therapy clinics, but …

  • Live from the Direct Access Front Lines: The Story of Your Front Office Image

    articleOct 16, 2014 | 6 min. read

    Live from the Direct Access Front Lines: The Story of Your Front Office

    A self-referred patient walks into a PT clinic. Is this the start of a joke or a story with a happy ending? Well, that’s up to you. Your direct access marketing efforts will inspire patients to pick up the phone and dial your clinic. But then what? Your front office team is your direct access front line, and if they’re not prepared to interact with self-referred patients (i.e., those with no referral from another healthcare provider), then …

  • The 3 Immutable Laws of Direct Access Marketing Image

    articleOct 15, 2014 | 8 min. read

    The 3 Immutable Laws of Direct Access Marketing

    It took expensive membership dues, countless lobbying and volunteer hours, and 25 years, but we finally did it: Direct access to physical therapy services is now available in all 50 states in at least one form or another. It wasn’t easy, so it’s important to take a few moments to celebrate our achievements and raise a glass to all of the passionate physical therapists and physical therapy advocates out there who made it happen. Okay, time’s up—and …

  • How to Train Your Staff on Direct Access Image

    articleOct 14, 2014 | 5 min. read

    How to Train Your Staff on Direct Access

    Direct access means that a patient can seek physical therapy services without a physician’s referral. That’s not only empowering for the patient, but also for you as a private practice therapy provider—and what better time to feel empowered than National Physical Therapy Month (NPTM). That being said, physical therapists aren’t capitalizing on direct access for a number of reasons, as Heidi Jannenga pointed out in her recent founder letter . But patients aren’t helping either. In a …

  • Direct Access: What are the Risks? Image

    articleOct 9, 2014 | 4 min. read

    Direct Access: What are the Risks?

    All states have amended their PT practice acts to allow for providing some form of PT services under direct access—or, put more simply, treating without a physician referral. But with this right comes added risks. It’s important to understand some of the potential risks and, hopefully, avoid them as much as possible. With that in mind, here are some main points to consider. 1.) Each state has its own rules governing direct access; therefore, it’s important to …

  • Founder Letter: It’s Time for PTs to Unlock the Power of Direct Access Image

    articleOct 7, 2014 | 4 min. read

    Founder Letter: It’s Time for PTs to Unlock the Power of Direct Access

    We as physical therapists have fought for direct access for, well, as long as I can remember. But did you know that all 50 states now have some form of direct access? Yep; thanks to all of our hard work, direct access to therapy has shifted from being the exception to being the rule. Yes, in some states, that access is limited, but still—we now have the ability to, at the very least, perform an initial exam …

  • How to Equip Your Clinic for Cash-Pay Services Image

    articleOct 6, 2014 | 6 min. read

    How to Equip Your Clinic for Cash-Pay Services

    A few weeks ago, I was making the rounds at a party, sampling—okay, more like scarfing—all of the hors d'oeuvres and stopping along the way to chit-chat with fellow partygoers. Among our topics of conversation: cheese, football, cheese, running, and physical therapy. So, how did we get from provolone to PT? Well, in between mouthfuls of smoked gouda and crackers, I asked a new acquaintance—we’ll call him Ted—about his hobbies. “Actually, I’ve gotten into those Spartan adventure …

Pages

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.