The key to growth is stepping outside of your comfort zone. This is one of the best pieces of advice I’ve ever received, and I can personally attest to its validity. Whether it was trekking solo across a foreign country where I didn’t speak the language or trying a totally new sport (side note: roller derby is no joke!),
I love a little healthy competition. From burning up the court as a collegiate basketball player to founding and growing a market-leading technology company, I’ve learned the value of building an intelligent strategy and keeping my eye on the ball.
Physical therapy is all about getting patients better and sending them on their merry way—not keeping them around for months on end. It’s what sets us apart from many other movement and fitness specialists, but it comes at a cost: we must continually think about how to get new patients in the door.
As of 2005, per the Medicare Benefit Policy Manual (Publication 100-02), Medicare beneficiaries may seek physical therapy services without seeing a physician or obtaining a referral—as long as your state practice act allows for that. Sounds pretty straightforward, right? Well, we know it wouldn’t be Medicare if it was truly that straightforward.
Waiting for all 50 states to have total, unrestricted direct access to physical therapy services reminds me of the one and only time I cooked a Thanksgiving turkey: it was a massive bird, and I was a novice enough chef to not realize how long it would need to bake. And because I’m impatient, I’d take a peek in the oven every 15 minutes or so to see how it was progressing.
Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that’s via physician referral or self-referral à la direct access. But, we’d be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing).
In this post, we’re exploring the factors practice owners should consider as they’re creating their marketing plan—and budget.
From job security to great perks, here’s why there’s never been a better time to be a physical therapist.
It’s official; we’ve closed out 2018 and are stepping into a brand-new year. While I don’t recommend saving up those important intentions and resolutions for the kick-off of a new year, it does represent a potent time to release the things that no longer serve us—and embrace more of what does. In the past, I’ve used this occasion to put out some predictions for the year to come—and I’ve done that again here—but right now,
As 2018 draws to a close, it’s a good time to look back at some of the hottest topics and trends from the year. Some topics, like cash-based practice and pain science, have been in the spotlight for years—while others emerged only within the last few months.