• 8 Signs Your Company Culture Isn’t Up to Snuff Image

    articleJan 15, 2014 | 5 min. read

    8 Signs Your Company Culture Isn’t Up to Snuff

    Company culture impacts your employees’ happiness and thus your bottom line , and as this article points out, poor company culture leads to carelessness, neglect, sunken morale, and ultimately, a lack of growth. If that’s not motivation enough to take a long, hard look at your own practice—your business—I don’t know what is. To help facilitate this introspection, we’ve assembled some red flags to watch out for. Here are eight signs that your company culture isn’t up …

  • Creating a Culture Commitment: How to Document Your Practice’s Core Values  Image

    articleJan 14, 2014 | 5 min. read

    Creating a Culture Commitment: How to Document Your Practice’s Core Values

    Yesterday, I explained the importance of establishing and defining your practice’s core values —the foundation of your company culture. At the end of that post, I asked you to identify your practice’s core values and jot down rough definitions for each. Today, I’ll discuss how to document those values and their definitions in a well-written, easily distributable format. Why Before I leap into the how, though, I want emphasize why you should document your practice’s core values. …

  • Identifying Your Rehab Therapy Practice’s Core Values Image

    articleJan 13, 2014 | 6 min. read

    Identifying Your Rehab Therapy Practice’s Core Values

    As we pointed out in previous posts this month, every company has a culture—whether they know it or not. That culture might not be a great one or even a good one, but it definitely exists. If that’s the case, then why are so many people unsure about their companies’ cultures? I’m guessing that 1.) from the employees’ perspective it’s not a great place to work, so they assume there is no culture, or 2.) no one …

  • 5 Company Culture Must-Haves Image

    articleJan 9, 2014 | 6 min. read

    5 Company Culture Must-Haves

    Company culture is kind of like a fingerprint—every business has one, and no two are exactly alike. And while no company culture is inherently good or bad—as Erica Cohen points out in this blog post —there are certain cultural characteristics that are common to the world’s most productive and successful businesses. Here’s a list of five culture must-haves: 1. Collaboration. Nothing destroys a team faster than cutthroat competition among teammates. If you can cut the tension in …

  • Culture Advice from the Greats Image

    articleJan 8, 2014 | 5 min. read

    Culture Advice from the Greats

    Looking for some pointers to help make your company culture great? Well, look no further. We’ve assembled some fantastic culture advice from the greats. Here are four of the top tips: 1. Document Your Values Senior Writer Charlotte Bohnett will cover how to document your values in a later post, but here’s an anecdote that demonstrates why writing things down is important—especially as your practice grows: “TOMS founder Blake Mycoskie remembers a time when everyone would say …

  • articleJan 7, 2014 | 3 min. read

    January Founder Letter: It’s Time for a Cultural Resolution

    In 2011, the entire WebPT team sat in a conference room (we were a much smaller team back then) to reflect on the previous year—what we did well, what we wanted to improve upon, and what our goals were for the new year. One of those goals? Define and document who we were and wanted to be as a company. In other words, our company culture. So, the following year, in that same conference room, we poured …

  • Why Company Culture is So Important Image

    articleJan 2, 2014 | 4 min. read

    Why Company Culture is So Important

    Unless you’ve spent the last decade or so living under a rock, you’ve most definitely heard the phrase “company culture” being bandied about. And while it’s become the center of attention in many discussions about how to build a successful company, I have to wonder if everyone who talks about company culture actually understands what it means and how to create and maintain an authentic one. But we’ll get to that second point—the how—in a later post. …

  • articleOct 17, 2013 | 4 min. read

    Writing Your Clinic's First Email Newsletter

    Matt is WebPT’s email marketing specialist. His monthly column covers all things email marketing and how it can help your clinic. Now that you’ve established that email marketing makes sense for your clinic , you’ve picked an email marketing service , and you have a stream of your patients’ email addresses coming in , it’s time to put together your first newsletter. But what should you include? In this month’s blog, I’m going to walk you through …

  • articleOct 8, 2013 | 7 min. read

    How to Ensure You Stand Out Online

    Today's blog post comes from marketing whiz Alex Scioli. She's the director of community at Therapydia , an online community dedicated to physical therapy. Thanks, Alex! Social media and branding are topics we here at Therapydia are deeply passionate about. So, when WebPT asked us to contribute a post on the topic, we were excited. Whether you’re looking to promote yourself, your practice, or the physical therapy profession in general, there has never been a better time …

  • 5 Ways to Market Your Physical Therapy Clinic Offline Image

    articleSep 19, 2013 | 4 min. read

    5 Ways to Market Your Physical Therapy Clinic Offline

    We’ve dealt out quite a bit of marketing advice this month—most of it related in some way to the World Wide Web. But while a modern marketing plan pretty much requires that you incorporate things like websites, social media pages, and email campaigns, there is still plenty you can do offline to widen your marketing reach and complement your online efforts. (For online marketing tips, be sure to download our  free e-book, Modern Marketing Decoded: A Guide …

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