• 5 Legit Reasons to Fire a PT Patient (and How to Do It) Image

    articleApr 26, 2019 | 10 min. read

    5 Legit Reasons to Fire a PT Patient (and How to Do It)

    One of the greatest joys of being a physical therapist is interacting with patients. There is truly no feeling in the world like helping someone improve his or her mobility and independence. But, as enjoyable as patient care can be, it’s not always sunshine and roses. There’s no guarantee that every patient will treat us with respect. In fact, some even act in a threatening way toward us. And while most therapists have some war stories, it’s …

  • The Profitable PT: 5 Simple Strategies for Private Practice Success Image

    downloadApr 25, 2019

    The Profitable PT: 5 Simple Strategies for Private Practice Success

    So, you’ve opened your very own private practice—congratulations! Opening a PT practice is no easy feat, and you’ve dedicated long days and sleepless nights to getting your fledgling business off the ground. But the work doesn’t stop once you have a steady stream of patients—and if you want to see your practice not only grow, but also thrive, then it’s time to tend to the roots of your most crucial business processes. We gathered firsthand business advice …

  • The PT's Guide to Building Better Referral Relationships Image

    articleMar 20, 2019 | 9 min. read

    The PT's Guide to Building Better Referral Relationships

    We’re big fans of patient-centered marketing —especially now that all 50 states have direct access laws that allow PTs to, at minimum, evaluate patients without a referral. But that doesn’t mean you should rely entirely on word-of-mouth to bring in new clients. After all, many states have limited direct access laws that prevent PTs from having full control over their patients’ medical journey—and many payers still require some degree of physician involvement in therapy care plans. So, …

  • The Complete Guide to Email Marketing for PT Practices Image

    articleFeb 21, 2019 | 10 min. read

    The Complete Guide to Email Marketing for PT Practices

    The vast majority of physical therapists—including those who go on to become practice owners—graduate from PT school without receiving any formal marketing training. And even therapists who took business courses during their undergrad years probably didn’t delve into specific marketing strategies, like those around email segmentation and automation. This could explain why PT practices are notoriously behind the curve when it comes to not only attracting new patients, but also retaining clients for wellness-based services post-discharge. But …

  • Max Your Margin: How to Stay Profitable Amid Falling Reimbursements Image

    articleFeb 13, 2019 | 6 min. read

    Max Your Margin: How to Stay Profitable Amid Falling Reimbursements

    Last year, at WebPT’s fifth annual Ascend business summit for rehab therapists, the WebPT team hosted a focus group to learn more about the needs of private practice PTs, OTs, and SLPs. One of the themes that came up repeatedly during that conversation was the ever-present struggle with decreasing reimbursements, which makes sense considering how challenging it can be to earn enough revenue to provide exceptional care to patients in the current healthcare climate. As more studies—like …

  • The Surprising Metric That Will Help You Set the Right Patient Load Image

    articleFeb 4, 2019 | 5 min. read

    The Surprising Metric That Will Help You Set the Right Patient Load

    Burnout impacts professionals in all industries, but it’s becoming particularly rampant in health care, with providers and administrators constantly struggling to juggle insurance and documentation requirements with business operations and patient needs. As a team lead, manager, or clinic owner, you undoubtedly want to protect your staff from burnout—while also optimizing their performance to maximize revenue . After all, your therapists won’t have a practice to work in if you don’t earn enough money to keep the …

  • Why Every PT Needs a Physician Bestie Image

    articleJan 28, 2019 | 6 min. read

    Why Every PT Needs a Physician Bestie

    Physical therapists fought long and hard to earn the professional autonomy that they have today. And yet, it’s still not complete, full autonomy; unrestricted direct access isn’t universal , and PTs have to obtain physician recertification of Medicare POCs every 30 days. It sometimes seems like a frustrating Mean Girls type of situation, where physicians are like the cliquey, cool kids, and you (the PTs) are forced to constantly compete for their attention and respect. So, maybe …

  • 5 Ways Analytics Reporting Will Supercharge Your PT Practice Image

    articleJan 21, 2019 | 6 min. read

    5 Ways Analytics Reporting Will Supercharge Your PT Practice

    It’s the start of a new year, which means now is the perfect time to refresh your practice’s processes—everything from how you track patient outcomes and handle patient feedback to how you measure patient retention and staff productivity. To help you with the latter two, we thought we’d devote an entire blog post to the ways analytics reporting will supercharge your practice—that is, the impact that using analytics will have on all aspects of your business. WIthout …

  • 6 Books Every PT Should Read Image

    articleJan 18, 2019 | 5 min. read

    6 Books Every PT Should Read

    Everyone needs some personal time to thrive in life—whether that time is dedicated to adventuring in the great outdoors, meditating and decompressing mentally, or hunkering down and reading a good book. But sometimes it can feel difficult to justify taking a break—especially when life is flying by at breakneck speeds. So, I’m giving you a reason to take some time out—and take a load off your feet—by providing a list of the best physical therapy books that …

  • 5 Ways to Coach Your Patients to Achieve their Therapy Goals Image

    articleJan 15, 2019 | 7 min. read

    5 Ways to Coach Your Patients to Achieve their Therapy Goals

    As a healthcare provider, you surely want your patients to succeed. But, there’s only so much you can do before it really is up to the patient to show up, follow through, and commit to the lifestyle changes necessary between sessions to reach his or her goals. That said, there are ways to maximize your efforts—to provide your patients with a solid foundation from which to soar. With that in mind, here are five strategies for motivating …

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