blogging Archives | WebPT

lightbulb going off as an idea over a laptop
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8 Awesome Blog Ideas for PTs and OTs

Writer’s block is the bane of many a blogger’s existence. (Trust me; I know.) Wracking your brain for original material can be exhausting—especially if writing isn’t your full-time occupation. So, I empathize with rehab therapists who’ve thought about starting a blog of their own—only to be discouraged at the thought of constantly coming up with fresh ideas.

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illustration of a combination wrench with the words Physical Therapy etched into it.
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18 Top Marketing Tools for PTs

This may be a controversial opinion, but I love IKEA furniture: it’s stylish, minimalist, affordable, and very Scandinavian. Okay, so there’s a chance you’ll have a few screws and bits of fiberboard left over after piecing together your new Fjӓllbo TV stand—but as long as you have the right tools, putting it together is far from rocket science.

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Finding and Marketing Your OT Niche

The second rule in marketing any professional service is to know your audience; the first is know yourself, but as an occupational therapist, you have this part covered—for the most part.

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FAQ: Make Google Do It: How to Use the Internet to Win More Patients

Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation. So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your question? Drop a comment at the bottom of the post, and we’ll do our best to give you a gold star-worthy answer.

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The Golden Rules of Running a PT Clinic Blog

If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant—as opposed to looking like nothing more than a digital brochure for your clinic.

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4 Ways to Involve Your PT Staff in Clinic Marketing

Unless you have a complete monopoly (or run an incredibly niche-based practice), word-of-mouth efforts generally won’t keep your clinic’s doors open. Marketing is an essential part of running a healthy PT clinic, and while many clinics keep a dedicated marketing specialist on staff, smaller clinics might not have the budget to do so. Luckily, there are plenty of ways to leverage existing clinical staff to help with marketing efforts—and they’ll get the chance to flex their creative muscles in the process!

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The Physical Therapy Blogs You Should be Reading

Successful professionals make it a point to stay current with industry trends, and physical therapists are no exception. Whether you’re passionate about career growth, clinical care, pain science, a niche like sports or pelvic floor therapy, or finding creative ways to use your degree, there’s probably a PT blog out there for you. In this post, we’ve curated some of the best physical therapy blogs on the Internet. Some are written by PTs; others are managed by professional writers, researchers, or other types of clinicians

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