Plenty of physical therapists have fantasized about working from home—especially after an especially hectic day with back-to-back patients. But, now that the coronavirus has rendered many in-person physical therapy models inappropriate (at least for now), quite a few PTs are taking the idea of remote work much more seriously.
On March 27, 2020, President Trump signed the CARES Act into law. This massive, 800-plus-page bill included a debt-relief package for small businesses—and many PT, OT, and SLP private practices jumped at the chance to obtain a grant or loan that would help them weather the COVID-19 storm.
Writer’s block is the bane of many a blogger’s existence. (Trust me; I know.) Wracking your brain for original material can be exhausting—especially if writing isn’t your full-time occupation. So, I empathize with rehab therapists who’ve thought about starting a blog of their own—only to be discouraged at the thought of constantly coming up with fresh ideas.
This may be a controversial opinion, but I love IKEA furniture: it’s stylish, minimalist, affordable, and very Scandinavian. Okay, so there’s a chance you’ll have a few screws and bits of fiberboard left over after piecing together your new Fjӓllbo TV stand—but as long as you have the right tools, putting it together is far from rocket science.
While you could go the generalist route, there’s something to be said for narrowing your focus and honing in on one physical therapy area of interest.
Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation. So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your question? Drop a comment at the bottom of the post, and we’ll do our best to give you a gold star-worthy answer.
Are you using your blog, email newsletter, and social media channels to publish original content that resonates with your patients?
If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant—as opposed to looking like nothing more than a digital brochure for your clinic.