As a small business, there are tons of apps, websites, and digital tools you can use to help you manage, market, and grow your practice. Here, I break down nine small biz wonders to aid you and your clinic.
If you’re not yet on LinkedIn, it’s officially time to sign up. LinkedIn is the ultimate networking site. You can communicate with physicians and customers, both of which can provide great feedback, reviews, and referrals. From winning business and raising capital to discovering best practices and giving advice, there are a myriad of other ways you can use LinkedIn, all for free.
Now the third most popular social media network, Pinterest takes brainstorming to a whole new level. Pinterest is a virtual pinboard. You set up categorical “boards,” and then “pin” webpages to each one. Everything you “pin,” others can see and re-pin to their own boards, and vice versa. From planning new clinics to organizing exercises, PTs are using Pinterest. In fact, PediaStaff has a weekly “Pinterest Pin for Discussion” series in which they present a problem and users brainstorm a solution via a Pinterest board.
PartnerUp focuses on the needs of small business owners and entrepreneurs. On this message board-style site, you can find business partners, post help wanted/volunteer ads, and get answers to business (or PT) questions. Doing a simple search for “physical therapy” brought up numerous PT discussion forums, users, and businesses, all ready to connect with you.