• 6 Ways to be the Healthcare Partner Your Patients Want Image

    articleMay 4, 2018 | 7 min. read

    6 Ways to be the Healthcare Partner Your Patients Want

    If you’ve ever been ballroom dancing, then you know how important it is to communicate effectively with your dance partner. Heck, even if your experience with whirling around a dance floor is limited to weddings and high school proms, you surely know that dance partners must move together to avoid stepping on each other’s toes. It may not seem like it, but as a rehab therapist, you share a similar goal to waltzers and fox-trotters everywhere. That’s …

  • Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think Image

    articleMay 2, 2018 | 11 min. read

    Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think

    I recently came across this PPS Impact Magazine article in which author Paul Gough, BSC (HONS), MCSP, SRP, HPC, makes the case for why physical therapists should never sell themselves—but instead “turn this notion on its head and make the ‘selling conversation’ about [patients] and the destination that they want to get to.” In other words, instead of selling your credentials, CEUs, years of experience, and awards, Gough recommends that you focus your “selling” energy on helping …

  • 10 Great Reasons to High-Five an SLP this Better Hearing and Speech Month Image

    articleMay 1, 2018 | 5 min. read

    10 Great Reasons to High-Five an SLP this Better Hearing and Speech Month

    May is Better Hearing and Speech month—a time dedicated to raising awareness about communication disorders and the role speech-language pathologists (SLPs) and audiologists play in providing life-changing treatment. This is a month where we, as hearing and speech professionals, educate and celebrate. As a speech-language pathologist, I know all of the incredible things that SLPs do and all of the awesome knowledge and skills they possess—and this month, I want to share that appreciation with the world. …

  • Office Space: How to Choose a Location for Your PT Clinic Image

    articleApr 27, 2018 | 6 min. read

    Office Space: How to Choose a Location for Your PT Clinic

    “Location, location, location.” It’s the official mantra of real estate agents everywhere. That’s because—as those who work in the property-selling business know all too well—the value gap between two otherwise-identical homes often comes down to the ZIP code. As a physical therapist, the value of the services you provide to a community also depends on where you provide those services. (After all, “value” encompasses everything from the literal cost of your services to your patients’ perceived value …

  • 4 Surprising Factors Potential PT Hires Want in a Job Image

    articleApr 25, 2018 | 6 min. read

    4 Surprising Factors Potential PT Hires Want in a Job

    When you’re looking to hire a new physical therapist, you clearly want to find the best one possible: someone who is competent, committed to lifelong learning, conscientious, and caring. During the the search process, you probably pore over average salaries in your area , doing everything you can to ensure you’re providing a competitive payment and benefit package . After all, most PTs want the best possible compensation, right? Well, that’s partially true. With the cost of …

  • Mitigating Revenue Risk in Your Outpatient Rehab Facilities Image

    articleApr 24, 2018 | 4 min. read

    Mitigating Revenue Risk in Your Outpatient Rehab Facilities

    Whether you’re at the helm of one outpatient rehab facility or many, the challenge to provide exceptional clinical care—and remain profitable enough to continue supporting your staff and serving your patients—remains the same. And while this challenge certainly isn’t anything new in our profession, it’s getting increasingly difficult to overcome as regulations become more stringent and adhering to them becomes more time-consuming—all as payments continue to decrease. Given the current state of healthcare reform, strategies for mitigating …

  • Balancing Act: How Many Patients Should a PT See in a Day? Image

    articleApr 19, 2018 | 7 min. read

    Balancing Act: How Many Patients Should a PT See in a Day?

    As a physical therapist, balance is intrinsic to your job—whether that be striking a balance between motivating patients and not pushing them too hard or treating patients for literal balance issues. And PTs have to find balance for themselves, too—though maybe not as literally as vestibular patients. In 2017, we surveyed thousands of rehab therapy professionals across all specialties, job roles, and clinic sizes and asked folks about everything from reimbursement rates to frustrations and motivations with …

  • PT or PTA: Who to Hire—and When Image

    articleApr 18, 2018 | 6 min. read

    PT or PTA: Who to Hire—and When

    If your staff is feeling overworked and overwhelmed, then it’s high-time to make a change—and that change may very well entail adding to your headcount (and your payroll ). But, a smart practice—and a smart leader—will want to maximize those dollars by making the right hire. Do you really need another full-time therapist? Maybe—but maybe not. Instead, perhaps you need a per diem therapist —or a PTA. Before you post that job description , take a look …

  • Don't Flex Your PTs: 4 Ways to Make Use of Patient Cancellations Image

    articleApr 17, 2018 | 7 min. read

    Don't Flex Your PTs: 4 Ways to Make Use of Patient Cancellations

    Summer is approaching and, with family vacations competing for patients’ time, you might find yourself with quite a few cancellations and schedule gaps. Your first inclination may be to send your PTs home without pay. “Flexing,” as it is sometimes called, is becoming an increasingly common cost-cutting move. But, tempting as it may be to flex your PTs when things get slow, there’s a better way to use their non-billable time. Not only is being flexed insulting—your …

  • Playing for Keeps: The How and Why of Patient Loyalty Image

    articleApr 13, 2018 | 9 min. read

    Playing for Keeps: The How and Why of Patient Loyalty

    I have a confession to make: I have a not-so-secret “thing” for epic tales. King Arthur? Love it. Lord of the Rings? Yes, please. Game of Thrones? You betcha. If it has swords, wizards, and a medieval setting, then you can count me in. While I find it difficult to pinpoint a single reason for my fondness of these stories, one thing that draws me in is the loyalty and devotion their heroes have to a chosen …

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