• How to Use Online Networking to Boost Your PT Business Image

    articleFeb 28, 2019 | 12 min. read

    How to Use Online Networking to Boost Your PT Business

    The prospect of building a physical therapy business can feel daunting, but the advent of social media has made certain aspects of the process dramatically easier—namely, networking. While online networking can seem a bit unnatural to many of us at first, pushing past the discomfort can be the one of the best things we’ll ever do for our personal and professional growth. Whether the end goal is to attract patients to a traditional or telehealth practice, forge …

  • What's a Landing Page, and Why Should I Use One? Image

    articleFeb 26, 2019 | 4 min. read

    What's a Landing Page, and Why Should I Use One?

    It’s no surprise that patients turn to the Web for health information . (Dr. Google, anyone?) And when folks hit up the Internet for solutions to what ails them, you want them to know rehab therapy is the ideal option. (After all, as we mention here , only about 10% of patients who could benefit from seeing a PT actually end up doing so.) That’s where tools like Google Ads come into play (e.g., targeting advertisements to …

  • 4 Weird Ways Patients Are Finding Your Practice Image

    articleFeb 25, 2019 | 6 min. read

    4 Weird Ways Patients Are Finding Your Practice

    Attracting patients can be a big struggle—one that, especially in smaller clinics, often leaves therapists and practice owners wondering exactly how to get more business. And although we’ve talked a lot about some common strategies you can use to lure in new patients (and retain old ones ), there are some less-visible forces that could be pulling in a small portion of your patient pool. So today, we’re going to step away from more conventional digital marketing …

  • The Complete Guide to Email Marketing for PT Practices Image

    articleFeb 21, 2019 | 10 min. read

    The Complete Guide to Email Marketing for PT Practices

    The vast majority of physical therapists—including those who go on to become practice owners—graduate from PT school without receiving any formal marketing training. And even therapists who took business courses during their undergrad years probably didn’t delve into specific marketing strategies, like those around email segmentation and automation. This could explain why PT practices are notoriously behind the curve when it comes to not only attracting new patients, but also retaining clients for wellness-based services post-discharge. But …

  • 5 MIPS Lies You've Been Told—But Should Not Believe Image

    articleFeb 20, 2019 | 7 min. read

    5 MIPS Lies You've Been Told—But Should Not Believe

    WebPT is a purpose-driven company that’s gained the trust of its Members by prioritizing integrity, which, by definition , requires honesty and strong principles. As a company executive—and also as a consumer—I know that being lied to is the worst, especially when a person or company does it in order to benefit at my expense. Unfortunately, there seems to be a lot of this going on in our industry right now when it comes to Medicare's Merit-Based …

  • Can't Buy Loyalty: Why Patient Reviews Should be Your Number-One Marketing Priority Image

    articleFeb 19, 2019 | 5 min. read

    Can't Buy Loyalty: Why Patient Reviews Should be Your Number-One Marketing Priority

    I’ll let you in on a little secret: digital ads shouldn’t be the end all, be all of marketing your outpatient practice. Don’t get me wrong—digital ads are important. But when it comes to driving new patients through your front door, online reviews are your best friend. That’s because online reviews are essentially the modern equivalent to word-of-mouth, which many would argue is the most effective type of marketing. And as we mention in this post on …

  • The Pros and Cons of Opting into MIPS Image

    articleFeb 18, 2019 | 8 min. read

    The Pros and Cons of Opting into MIPS

    I’ve spent an enormous amount of time researching MIPS —from digging through the 2,000-odd pages of the final rule and decoding line upon line of legalese, to participating in hour-long discussions (and dozens of email chains) with WebPT’s compliance experts. After all that researching, I feel pretty comfortable with the ins and outs of the program—as well as its benefits and drawbacks. So, let’s talk shop. Here are the pros and cons of MIPS participation : Pros …

  • 7 Things to Know Before Buying a PT Practice Image

    articleFeb 15, 2019 | 7 min. read

    7 Things to Know Before Buying a PT Practice

    Many physical therapists dream of owning their own practice one day. While some clinicians wait until they’ve been working for years before they take the plunge, more and more new graduates are opting for clinic ownership right out of school. Regardless of when the timing feels right, one of the biggest decisions facing an aspiring clinic owner is whether to buy an existing PT practice or start one from scratch . Many folks wind up purchasing existing …

  • Max Your Margin: How to Stay Profitable Amid Falling Reimbursements Image

    articleFeb 13, 2019 | 6 min. read

    Max Your Margin: How to Stay Profitable Amid Falling Reimbursements

    Last year, at WebPT’s fifth annual Ascend business summit for rehab therapists, the WebPT team hosted a focus group to learn more about the needs of private practice PTs, OTs, and SLPs. One of the themes that came up repeatedly during that conversation was the ever-present struggle with decreasing reimbursements, which makes sense considering how challenging it can be to earn enough revenue to provide exceptional care to patients in the current healthcare climate. As more studies—like …

  • FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization Image

    articleFeb 8, 2019 | 18 min. read

    FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization

    Earlier this week, WebPT President and Co-Founder Dr. Heidi Jannenga, PT, DT, ATC, teamed up with WebPT Vice President of Innovation and Product Management, Russell Olsen, to discuss the ten trackable metrics that can help you turbo-boost your practice past the competition. They tackled as many audience questions as they could during the post-webinar Q&A, but there just wasn’t enough time to get to all of them. So, we’ve compiled—and answered—the most frequently asked ones and posted …

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