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February 21, 2020
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How to Calculate Your MIPS ROI

The Merit-Based Incentive Payment System (MIPS) has generated a fair bit of mayhem in the rehab therapy space. Surprisingly, though, it’s not the program’s complexity or potential payment impact that’s causing so much trouble—it’s the fact that MIPS participation is optional for many therapists.

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February 20, 2020
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The Best Way to Manage a Patient Waitlist in Your PT Clinic

Health care is an appointment-based industry, which means you only make money when your patients show up for their appointments. Unfortunately, getting patients to do that consistently is no easy task. Missed and cancelled appointments are the bane of many a provider’s existence—at least until they discover integrated scheduling software with automated appointment reminders and waitlist management.

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Stay on top of the latest rehab therapy tips, trends, and best practices.

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February 19, 2020
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Physical Therapy Marketing Advice from the Pros

They say wisdom comes through experience. And when it comes to physical therapy marketing, there’s no one wiser than the PTs who’ve struck out on their own and built successful businesses. If you’re just starting out on your physical therapy business journey, you probably wish you had some of that knowledge.

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February 18, 2020
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Physical Therapy Marketing for Every Budget

Far from home, a brave team of explorers take their first steps onto an unknown planet with only one thing on their minds: mission success. Although they have yet to see the obstacles and strange alien lifeforms they might encounter on their journey, their extensive research and training has prepared them for anything.

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February 13, 2020
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4 Ways Referral Marketing is Like Dating

If you’re a PT, OT, or SLP in private practice, then there may be some love lost when it comes to referral marketing. After all, building and maintaining referral relationships with other providers can be time-consuming and—depending on your comfort level with referral marketing tools—less profitable than you might hope.

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February 12, 2020
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We Are Our Own Worst Enemy (as Told at the 2020 Graham Sessions)

According to one 2020 Graham Sessions attendee, the PT field is facing a pretty grim future. “We have a pretty dire landscape,” he said. “It costs more to earn less.” PTs struggle, he argued, because we know what we’re worth—but that value is totally at odds with how the market values us.

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February 12, 2020
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Should Small Practices Participate in MIPS?

It’s been more than a year since CMS added rehab therapists to the Merit-Based Incentive Payment System (MIPS)—but it’s still the talk of the town. Providers are trying to decide if participation is right for them, but weighing the pros and cons of MIPS is proving to be a little more difficult than expected.

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February 11, 2020
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Stock Your Moneymaker: How to Sell Retail Items in Your PT Clinic

Your desire to become a physical therapist likely didn’t stem from an interest in sales. More likely, you went the PT route because you wanted to help people, and those altruistic intentions can discourage some therapists from doing anything that might be perceived as “salesy.”

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February 7, 2020
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FAQ: The Roaring 2020s: 7 Rehab Therapy Predictions for the Next Decade

It’s a new decade, and the future is bright—or at least, it could be! That was the overarching message when our expert PT soothsayers, Dr. Heidi Jannenga, PT, DPT, ATC, Co-Founder and Chief Clinical Officer of WebPT; Dr. Dianne Jewell, PT, DPT, PhD, FAPTA, WebPT Director of Clinical Practice, Outcomes, and Education; and Dr. Scott Hebert, PT, DPT, WebPT Director of Product Management, joined forces to make seven predictions about the future of rehab therapy.

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February 7, 2020
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10 Google My Business Tips to Dominate Local SEO

Marketing your clinic online can be a challenging and expensive endeavor. Search engine optimization (SEO) is extremely effective, and local SEO is free to implement—but without proper planning or staffing resources, it can easily become a full-time job that is tough to manage while running a business.

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