What keeps you awake at night? Are you worried about that leaky faucet in the kitchen? Or is it your clinic that demands your mind’s attention in the wee hours of the morning? Perhaps you’re concerned that potential new patients won’t be able to find your business online—or worse, that they’ll see that dreaded one-star review when they search your company’s name. Well, I’ve got good news for you: I’m about to show you an easy way to fix all of those problems through Google My Business (except for the drippy faucet—you better just call a plumber for that one). Then, you can finally start getting a full night’s rest.

Cashing In on Private Pay: The PTs Guide to Going Out-of-Network - Regular BannerCashing In on Private Pay: The PTs Guide to Going Out-of-Network - Small Banner

What is Google My Business?

Google My Business is a fantastic platform that Google provides free of charge to all business owners to help them track, update, and manage their company’s Google digital profile. This platform connects your business’s Google Maps listings, Google+ business pages, and online reviews and allows you to quickly check all of your online information to make sure it’s up to date. (After all, you don’t want patients showing up to your clinic when it isn’t open, do you?)

Google even provides a fantastic mobile app for Apple Devices and Android devices so that you can manage your clinic’s profile, upload new images, and respond to reviews on the go.

What do I need to get started?

Honestly, not a whole lot. But, you definitely will need a Google account. (If you don’t have one, you can create one here.) It takes 15 minutes to go through the signup process and fill out your business’s key information.

How do I start using Google My Business?

Now that you’re hyped on Google My Business, you’re probably wondering where to start. It’s simple! Just follow the steps below, and you’ll be up and running in no time.

1. Find your business.

First, go to Google My Business; then, click on the Start Now button at the top of the screen.

Find My Business

On the next screen, search for your business name or address. If, for any reason, Google can’t find your business, you’ll have the option to add your business to Google Maps. (This is great if you’re starting a new clinic or adding a new location.)

Select My Business

Once you find your business (or create your business), you’ll click on the listing and receive a prompt to verify that you’re authorized to manage the business you selected.

Verify My Business

2. Verify your business.

After you select your clinic, Google will ask you to verify the listing over the phone. (This is to confirm that you are an authorized representative of your company.) To do so, add a valid phone number and select either “Text Message” or “Voice Call” to get your verification code.

Verify My Account

Once you’ve verified your business, you’ll need to confirm its physical address. Because you can only do this via snail mail, you’ll need to make sure the address is correct; then, select “Verify.” A postcard with a verification code will arrive at this address in approximately two weeks (sometimes less) and will provide instructions on how to complete the verification process. You may also choose to confirm your information later, but keep in mind that until your account is verified, the information and changes that you make on your profile won’t appear online.

3. Add your business information.

Now comes the easy, fun part: adding information to your profile! Google will provide you with a handy checklist of items to complete on your profile, including:

  • profile picture,
  • hours your business is open,
  • photos to showcase your location, and
  • website address.

Add Business Info

If your information changes at some point in the future, don’t worry; Google will let you update your profile with new information any time you need to.

4. Manage photos, reviews, and insights.

Now that you’ve found your business, verified it, and added basic info, it’s time to actually manage your clinic's digital presence. At the top of your company page, you’ll see five navigation menus: Home, Info, Photos, Reviews and Insights. Let's review each option.

Manage Assets


This one’s easy. It simply takes you to the main dashboard screen. There, you’ll see a snapshot of your clinic's web traffic over the past 30 days.You’ll also be able to quickly scan all of your company’s information to make sure it’s correct; look at your company's insights (more on this in a moment); see your Google Analytics and YouTube traffic; share an update on your Google+ page; and finally, manage all of your Google reviews.


This is precisely what you think it is. Click here to update or add any of the following pieces of information:

  • company name
  • phone number
  • hours of operation
  • special hours
  • website
  • physical address

Finally, you can see all of the Google-affiliated sites (like Google Maps and Google+) that include a listing for your company.


Here, you can add your logo, cover photo, other brand images, and even photos of your location’s interior and exterior. Finally, if you are so inclined, you may add photos of your employees at work or even a team photo of everyone who works at your location.


This is arguably the most important section of the bunch. It’s where you can view and reply to all reviews about your clinic that people have left on Google. For example, if you see a five-star review and want to reach out to the customer to thank him or her (or ask for a testimonial)—or, in the case of that one-star review, if you’ll like to address a customer issue—you can easily do so in this section.


This section provides you with reports on your company’s Google presence. Here, you’ll find:

  • number of views your business profile has received;
  • information about how people interact with your profile (this shows you which items—such as your hours, your website, or directions to your location—your online visitors are most interested in);
  • details on where your search traffic is coming from (e.g., which geographic locations have the highest volume of searchers looking for directions to your clinic); and
  • how many phone calls you can expect to receive based on traffic to your listings.

You can also use the “posts” and “audience” tabs to see how your Google+ page posts are performing and what your audience demographics are.

5. Sleep better.

If you’ve followed all of the steps above, you’re now up and running with Google My Business—and, hopefully, on your way to a blissful night’s sleep. Oh, and a snazzy sidebar like this one will now appear in Google’s results when people search your clinic’s name. Pretty cool, eh?


Now, there’s a lot that I didn’t cover in this article—including the processes for uploading and downloading multiple business listings; connecting your AdWords account to your Google My Business profile; other power user features; or the worst of the worst, which is connecting your old Google Places and Google+ brand pages together to create a unified online Google profile (shudder!).

If you need help with any of those advanced Google My Business features—or if you have any questions about the material I covered in this post—be sure to let me know in the comments.

  • Common Questions from our Physical Therapy Website Optimization Webinar Image

    articleOct 18, 2017 | 21 min. read

    Common Questions from our Physical Therapy Website Optimization Webinar

    On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …

  • How to Install Google Analytics on Your Website Image

    articleSep 7, 2016 | 8 min. read

    How to Install Google Analytics on Your Website

    You already know that you need Google Analytics on your website. (And if you didn’t know that, then I recommend reading my Intro to Google Analytics for Private Practices to find out why you need to drop what you’re doing and install it right away!) So now, you’re probably wondering how to actually add Google Analytics (GA) to your site. Well, buckle up for a fun (and slightly technical) ride to unlocking the power of analytics on …

  • Intro to Google Analytics for Private Practices Image

    articleAug 16, 2016 | 6 min. read

    Intro to Google Analytics for Private Practices

    Do you want to acquire more patients? Do you want your current patients to show up to their appointments more often? What if you could start working toward accomplishing both of those goals—and more—for free? Got your attention now, don’t I! It’s easy to meet those goals if your company has a strong digital presence—one that is built around your website. (By the way, just to double-check—you do have a website , right?) Now, ask yourself: “Is …

  • How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

  • Common Questions from Our Physical Therapy Patient Retention Webinar Image

    articleMar 28, 2018 | 12 min. read

    Common Questions from Our Physical Therapy Patient Retention Webinar

    Strive Labs co-founders Ryan Klepps and Scott Hebert recently joined WebPT president Heidi Jannenga for an insightful webinar about improving patient retention and reducing early patient drop-out. We know this is a super-relevant topic, especially because the cost of diminishing patient visits represents a $6 billion problem that not many people in the industry are talking about—at least not yet. As a result, we received a slew of great questions that we couldn’t get to live on …

  • What’s a Value Prop, and Why Does Your PT Clinic Need One? Image

    articleApr 1, 2019 | 6 min. read

    What’s a Value Prop, and Why Does Your PT Clinic Need One?

    We’ve written a gazillion posts about the importance of selling the value of physical therapy—as well as the value of your specific services. After all, so few of the patients who could benefit from receiving physical therapy are actually receiving it. Thus, it’s clear that most of the general public still doesn’t understand what this profession is capable of —namely, helping people restore function, improve wellbeing, and recover from injury without relying on dangerous, costly interventions such …

  • 4 Creative Ways to Leverage Online Patient Reviews Image

    articleMar 15, 2018 | 5 min. read

    4 Creative Ways to Leverage Online Patient Reviews

    If you’ve been reading the WebPT Blog for any amount of time, you’ve most likely come across a post or two about the importance of cultivating a plethora of positive online reviews. After all, online reviews provide prospective patients with the social proof they may need to choose your practice over another. They also set a baseline for the patient experience—and help improve your findability online. While you could certainly glean a ton of great benefits from …

  • What’s Wrong With Physical Therapy Marketing Today Image

    articleMay 7, 2018 | 7 min. read

    What’s Wrong With Physical Therapy Marketing Today

    There’s a lot at stake when it comes to successfully marketing your physical therapy practice —as well as your profession. But unfortunately, many physical therapists avoid the topic altogether. After all, marketing is closely related to sales—and sales often gets a bad rap. But, we’re not about the hard-ball, cringe-worthy, manipulative sales tactics that make us all uncomfortable; instead, we’re all about positioning your value in such a way that your audience can actually relate to it—and …

  • Common Questions from our Art of Discovering and Selling Value Webinar Image

    articleMay 16, 2018 | 12 min. read

    Common Questions from our Art of Discovering and Selling Value Webinar

    Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources. At …

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.