Discovering and Marketing Your Physical Therapy Niche

While you could go the generalist route, there’s something to be said for narrowing your focus and honing in on one physical therapy area of interest.

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Erica McDermott, MA, CNC, is a senior writer for WebPT. She holds a master’s degree in social science with an emphasis on cognitive psychology from the University of Chicago.

Charlotte Bohnett is the senior director of demand generation at WebPT. She has more than a decade of experience in marketing and sales with specialized knowledge in inbound and content marketing.

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See why WebPT is the best physical therapy software.