5 Creative Examples of Facebook Posts for Physical Therapy Clinics

So, you’ve got a Facebook page for your physical therapy practice. Now what? Well, posting great content that grabs your audience’s attention (and doing it often) should be a top priority on your social media profiles. But knowing what to post can throw some would-be PT social media managers for a loop—especially when you’re focused on treating the patients you already have in your practice. In addition to sharing clinic news and major updates, you’ll want to post things that keep you and your clinic top of mind—and drive people to follow your page.

With that in mind, we’ve found a few good examples of physical therapy Facebook posts from practices that are doing it right. Check out the posts below for some social media inspiration:

1. Viverant: The Virtual Visit

With CMS’s recent announcement that it will allow PTs and OTs to provide e-visits in light of the coronavirus outbreak, many patients who are currently under PT or OT plans of care now have a new option to continue receiving rehab therapy services virtually. However, some patients may not know about this option—and those who do may wonder whether virtual visits are really feasible for them. That’s why this Facebook post from Viverant is absolutely brilliant. It introduces patients to the concept of e-visits while simultaneously easing their minds and letting them know the clinic is open for business.

You can use this same approach on your Facebook page whenever you have a new product or service you want to introduce to patients by demonstrating (1) how it works, (2) what it’s for, and (3) how patients can access it.

2. Gait Happens: At-Home Exercise Tutorials

If you want an example of a practice that really nails posting on Facebook, I highly recommend checking out Gait Happens. In fact, I had a tough time choosing just one example! This particular post is excellent for a couple of reasons:

• It’s a perfect example of how to make video content that’ll resonate with your intended audience—without fancy equipment.
• It’s short and sweet—and it teaches useful information patients can use right away.
• The presenter sounds knowledgeable and professional without sounding too “doctor-y.”

Want more tips on how to make great video content for your clinic’s website and social media channels? Check out this blog post from WebPT Video Producer Josh Weathers.

3. Elite Physical Therapy: Memeable Moments

It appears the folks at Elite Physical Therapy have an amazing sense of humor. They shared this video (The PT Anthem) to show a lighter side of physical therapy while also educating viewers on the benefits of PT. While this may seem like an unconventional Facebook post for some PT clinics, it’s a great way to grab the attention of an audience who appreciates humor—which is excellent if that’s a big part of your clinic’s culture. This type of content is also super shareable on social media. (This particular post received 364 reactions and 503 shares as of the date of this blog post!) This is also a great example of using video to engage with—and grow—your audience without a massive marketing budget. Just make sure that whenever you share another creator’s content, you obtain permission first and post it with proper credit.

4. The Spine & Health Center of NJ: Fact Versus Fiction

I’m always surprised by the amount of misinformation out there about physical therapy, but dispelling some of those rumors can make for excellent Facebook content. Mythbusting isn’t just a great way to compel potential patients to come to your clinic—it also helps shift the public’s perception of PT. That’s why we love this post from The Spine & Health Center of NJ, which addresses some of the most pervasive myths about PT.

5. TOPS Physical Therapy: Clinic Contests

Amid the COVID-19 pandemic, staying engaged with patients outside of the clinic is even more important than usual—and it appears the crew at TOPS Physical Therapy agrees. During this health crisis, the team at TOPS has challenged their patients—and each other—to a little healthy competition (pun intended). Of course, any time is a good time for a social media contest. But in the midst of a stressful social climate—when Facebook timelines are more apt to be flooded with stress-inducing content—a little pick-me-up can be a great way to lift the spirits of your followers and stand out.

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So, there you have it: five fantastic examples of Facebook posts for physical therapy clinics. Hopefully, these inspire some creativity and help you think of some original content of your own. Have some ideas you’d like to share? Let us know in the comment section below!