Today, we’re going to talk about solicitation. No, not that kind (get your mind out of the gutter—jeez). I’m talking about soliciting your clients for reviews. Why? Because online reviews are critical—now more than ever before—to the success of your business. If you really want to broaden your patient base and increase your revenue, you’ll need a strategy for getting your current and former patients to sing your praises publicly, so pay attention. (Yes, this will be on the test.)

WebPT HEP - Regular BannerWebPT HEP - Small Banner

Ask and You Shall Receive

This might seem obvious, but it’s worth mentioning: if you want something, ask for it. At the end of a great appointment—or at discharge, when a patient has successfully completed an entire treatment plan—tell your client how important he or she is to your business, and then ask if he or she would be willing to leave an online review of your clinic. It might seem pushy at first, but don’t let that stop you. Online reviews are part of the modern marketing norm (just think about how many times you use reviews to pick a restaurant, a dry cleaner, or a hair salon). In fact, your clients might even expect you to request their feedback. (And you don’t want to let them down, do you?)

Pick and Choose

Before you get trigger-happy and start asking every single patient to write a review, let’s take a step back. You want your reviews to be as positive as possible, right? To help ensure your review spaces are filled with favorable remarks from happy clients, be sure to reach out only to those clients who have specifically expressed pleasure with or gratitude for their progress and/or results. Know of patients who’ve already given you word-of-mouth referrals by lauding your skills to their friends and family? Ask them to share the love online, too. The more clinic reviews filled with rainbows and butterflies you can accrue, the better.

Take it Easy

The folks who have something negative to say will find a way to spew their venom regardless of how difficult or time-consuming the review-posting process is. But most of your satisfied clients simply won’t go out of their way to share their experiences. So, what’s a PT to do? Make it easy for patients to leave reviews. Put direct links to all your review profiles—including your own clinic website—in easy-to-see and easy-to-access locations, like your website, business cards, and email signature, especially if you email appointment reminders or post-session thank-you messages.

Don’t Worry, Be Appy

So, you’re using the ol’ review site standbys like Yelp, Google, Angie’s List, and LinkedIn—and that’s great! But you can’t rely on them exclusively. We live in a society in which phones aren’t merely an accessory, but a staple of life—and that means you simply can’t afford not to engage your clients on social media, particularly if the majority of your patient base is under 30 years of age. These folks tend to spend a lot of time over-sharing on social media. To make sure they tell all their friends about their experience with your practice, you need to have a clinic Facebook page, Twitter account, and Google+ profile—at minimum. (Fretting about time management? Check out this post for help, and remember, it’s more important that you exist on these sites than it is for you to constantly post new stuff.)


Did you take notes? I hope so, because the real test is putting these tips into action. Think about how you can apply our suggestions to your own practice, and then get out there and start nurturing the garden of online reviews your clinic needs to grow. Have your own suggestions? Leave ’em in the comments below.

  • 3 Quick Wins for Your Online Marketing Strategy Image

    articleMar 24, 2015 | 6 min. read

    3 Quick Wins for Your Online Marketing Strategy

    Starting a clinic in a new city—with new referral sources and limited networks—can be very challenging. But with the right online marketing strategy, you can expedite the process. In fact, over the last three months, I’ve been able to grow my patient base by using old school word-of-mouth marketing and establishing an online presence in the local community. There are many ways to use the power of the Internet to market to patients and referring providers, and …

  • How to Solicit Patient Reviews and Testimonials Image

    articleAug 2, 2016 | 6 min. read

    How to Solicit Patient Reviews and Testimonials

    If you’re a private practice rehab therapist looking to grow your business, you have a lot of options for attracting new patients—from diversifying your revenue stream with unique services to boosting your marketing spend. A less obvious—but equally important—piece of the growing-your-practice puzzle: tapping your existing customer base to help you gain new customers. More specifically, I’m alluding to harnessing the power of happy patients to help spread the love to potential patients. How? By soliciting customer …

  • D’Oh! 3 Major Physical Therapy Marketing Fails Image

    articleSep 18, 2017 | 8 min. read

    D’Oh! 3 Major Physical Therapy Marketing Fails

    Homer Simpson introduced the catchphrase “d’oh!” on the long-running cartoon sitcom, The Simpsons, in 1989. It’s arguably one of the most recognizable catchphrases in American pop culture. So much so, in fact, that the Oxford Dictionary of English added the word in 2001. Defined as an informal exclamation “used to comment on a foolish or stupid action, especially one's own,” “d’oh” is the most fitting—and safe for work—reaction to committing a major fail. “D’oh” is even more …

  • How to Take Over the Internet: 5 Simple Strategies to Win More Patients Image

    webinarFeb 27, 2015

    How to Take Over the Internet: 5 Simple Strategies to Win More Patients

    Nowadays, everyone is looking for a way to “go viral” online. But with all that go-big-or-go-home hype, it’s easy to get intimidated—and that leaves many small business owners wondering if they have the time, resources, or wherewithal to even make a dent in the Internet, let alone break it.  Don’t get stuck in the muck and mire of cliché goals; you don’t have to hit a million views to make a big impact online. As a private …

  • webinarAug 30, 2011

    Social Media and Your Clinic

    Have you ever wondered how you could better engage your community or possibly add value to your practice by using Social Media? This webinar was hosted by WebPT Co-Founder Heidi Jannenga PT, MPT, ATC/L and WebPT Expert Michael Manheimer joined by special guests Casey Kirkes PT, DPT, NSCA-CPT and Dale Boren Jr. PT, MPT, OCS of Physical Therapy Central. Webinar attendees will learn: Is Facebook, LinkedIn, or Twitter right for my clinic? How do I set up my …

  • How to Get More New Patients Without Spending a Dime Image

    articleAug 18, 2017 | 6 min. read

    How to Get More New Patients Without Spending a Dime

    When you’re trying to get more of the stuff you need, sometimes all you have to do is ask . But shy of affecting a Dickensian persona and approaching referral sources with your hat in hand, you may not know what sort of strategy you should employ to get more patients into your clinic. The fact is, word-of-mouth advertising has been proven to boost marketing effectiveness by up to 54%. The message is clear: word-of-mouth is must …

  • articleSep 20, 2012 | 7 min. read

    Flex Your Media Buying Muscle!

    Today’s blog post comes from WebPT Media Buyer Lyndzie Phillips, Marketing Manager Mike Manheimer, and Copywriters Charlotte Bohnett and Erica Cohen. Woot! Team effort! In honor of this month’s marketing the PT profession theme, we thought we’d share with you our tips for flexing your media buying muscle—everyone has one, after all. Think of media as any channel you can use to get your message in front of your audience. So, when buying media, traditional will consist …

  • The 3 Immutable Laws of Direct Access Marketing Image

    articleOct 15, 2014 | 8 min. read

    The 3 Immutable Laws of Direct Access Marketing

    It took expensive membership dues, countless lobbying and volunteer hours, and 25 years, but we finally did it: Direct access to physical therapy services is now available in all 50 states in at least one form or another. It wasn’t easy, so it’s important to take a few moments to celebrate our achievements and raise a glass to all of the passionate physical therapists and physical therapy advocates out there who made it happen. Okay, time’s up—and …

  • PTs Are Salespeople Too Image

    articleMay 7, 2014 | 6 min. read

    PTs Are Salespeople Too

    Salespeople often get a bad rap—for being too pushy, too manipulative, too flat-out obnoxious. And many times, that negative association is well deserved. I mean, when’s the last time you picked up a telemarketing call and said to the person on the other end of the line, “Thank you so much for interrupting my family dinner! Of course I want to take advantage of this one-time credit card offer!” The problem is, sales stereotypes often prevent legitimate …

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.