Today, we’re going to talk about solicitation. No, not that kind (get your mind out of the gutter—jeez). I’m talking about soliciting your clients for reviews. Why? Because online reviews are critical—now more than ever before—to the success of your business. If you really want to broaden your patient base and increase your revenue, you’ll need a strategy for getting your current and former patients to sing your praises publicly, so pay attention. (Yes, this will be on the test.)

Modern Marketing Decoded: A Guide for Rehab Therapist - Regular BannerModern Marketing Decoded: A Guide for Rehab Therapist - Small Banner

Ask and You Shall Receive

This might seem obvious, but it’s worth mentioning: if you want something, ask for it. At the end of a great appointment—or at discharge, when a patient has successfully completed an entire treatment plan—tell your client how important he or she is to your business, and then ask if he or she would be willing to leave an online review of your clinic. It might seem pushy at first, but don’t let that stop you. Online reviews are part of the modern marketing norm (just think about how many times you use reviews to pick a restaurant, a dry cleaner, or a hair salon). In fact, your clients might even expect you to request their feedback. (And you don’t want to let them down, do you?)

Pick and Choose

Before you get trigger-happy and start asking every single patient to write a review, let’s take a step back. You want your reviews to be as positive as possible, right? To help ensure your review spaces are filled with favorable remarks from happy clients, be sure to reach out only to those clients who have specifically expressed pleasure with or gratitude for their progress and/or results. Know of patients who’ve already given you word-of-mouth referrals by lauding your skills to their friends and family? Ask them to share the love online, too. The more clinic reviews filled with rainbows and butterflies you can accrue, the better.

Take it Easy

The folks who have something negative to say will find a way to spew their venom regardless of how difficult or time-consuming the review-posting process is. But most of your satisfied clients simply won’t go out of their way to share their experiences. So, what’s a PT to do? Make it easy for patients to leave reviews. Put direct links to all your review profiles—including your own clinic website—in easy-to-see and easy-to-access locations, like your website, business cards, and email signature, especially if you email appointment reminders or post-session thank-you messages.

Don’t Worry, Be Appy

So, you’re using the ol’ review site standbys like Yelp, Google, Angie’s List, and LinkedIn—and that’s great! But you can’t rely on them exclusively. We live in a society in which phones aren’t merely an accessory, but a staple of life—and that means you simply can’t afford not to engage your clients on social media, particularly if the majority of your patient base is under 30 years of age. These folks tend to spend a lot of time over-sharing on social media. To make sure they tell all their friends about their experience with your practice, you need to have a clinic Facebook page, Twitter account, and Google+ profile—at minimum. (Fretting about time management? Check out this post for help, and remember, it’s more important that you exist on these sites than it is for you to constantly post new stuff.)


Did you take notes? I hope so, because the real test is putting these tips into action. Think about how you can apply our suggestions to your own practice, and then get out there and start nurturing the garden of online reviews your clinic needs to grow. Have your own suggestions? Leave ’em in the comments below.

  • 3 Quick Wins for Your Online Marketing Strategy Image

    articleMar 24, 2015 | 6 min. read

    3 Quick Wins for Your Online Marketing Strategy

    Starting a clinic in a new city—with new referral sources and limited networks—can be very challenging. But with the right online marketing strategy, you can expedite the process. In fact, over the last three months, I’ve been able to grow my patient base by using old school word-of-mouth marketing and establishing an online presence in the local community. There are many ways to use the power of the Internet to market to patients and referring providers, and …

  • How to Solicit Patient Reviews and Testimonials Image

    articleAug 2, 2016 | 6 min. read

    How to Solicit Patient Reviews and Testimonials

    If you’re a private practice rehab therapist looking to grow your business, you have a lot of options for attracting new patients—from diversifying your revenue stream with unique services to boosting your marketing spend. A less obvious—but equally important—piece of the growing-your-practice puzzle: tapping your existing customer base to help you gain new customers. More specifically, I’m alluding to harnessing the power of happy patients to help spread the love to potential patients. How? By soliciting customer …

  • D’Oh! 3 Major Physical Therapy Marketing Fails Image

    articleSep 18, 2017 | 8 min. read

    D’Oh! 3 Major Physical Therapy Marketing Fails

    Homer Simpson introduced the catchphrase “d’oh!” on the long-running cartoon sitcom, The Simpsons, in 1989. It’s arguably one of the most recognizable catchphrases in American pop culture. So much so, in fact, that the Oxford Dictionary of English added the word in 2001. Defined as an informal exclamation “used to comment on a foolish or stupid action, especially one's own,” “d’oh” is the most fitting—and safe for work—reaction to committing a major fail. “D’oh” is even more …

  • How to Take Over the Internet: 5 Simple Strategies to Win More Patients Image

    webinarFeb 27, 2015

    How to Take Over the Internet: 5 Simple Strategies to Win More Patients

    Nowadays, everyone is looking for a way to “go viral” online. But with all that go-big-or-go-home hype, it’s easy to get intimidated—and that leaves many small business owners wondering if they have the time, resources, or wherewithal to even make a dent in the Internet, let alone break it.  Don’t get stuck in the muck and mire of cliché goals; you don’t have to hit a million views to make a big impact online. As a private …

  • Mitigating Revenue Risk in Your Outpatient Rehab Facilities Image

    articleApr 24, 2018 | 4 min. read

    Mitigating Revenue Risk in Your Outpatient Rehab Facilities

    Whether you’re at the helm of one outpatient rehab facility or many, the challenge to provide exceptional clinical care—and remain profitable enough to continue supporting your staff and serving your patients—remains the same. And while this challenge certainly isn’t anything new in our profession, it’s getting increasingly difficult to overcome as regulations become more stringent and adhering to them becomes more time-consuming—all as payments continue to decrease. Given the current state of healthcare reform, strategies for mitigating …

  • The Dos and Don’ts of Physical Therapy Marketing Image

    articleMar 13, 2018 | 9 min. read

    The Dos and Don’ts of Physical Therapy Marketing

    If you’re like many physical therapists and practice owners, promoting your clinic’s brand often feels akin to stumbling across a minefield loaded with revenue-destroying marketing mishaps and blunders. Or perhaps you feel lost in a maze of budgetary figures , ever-changing social media platforms, and web design and development . But, as long as you stick to a few rules of thumb, you can easily avoid an expensive mistake . To that end, here are some major …

  • articleSep 4, 2013 | 4 min. read

    Four Metrics Critical to Your Blog

    So you’ve started blogging , and that’s fantastic. It’s a great way to get your message out to the masses—whether it be how fantastic your services are, the latest in industry developments, or preferably, a well-balanced mix of both. But just like everything else in your business, it’s important to track your return on investment so you know just how much time you should be devoting to researching, writing, and responding. Now, there’s a ton of super …

  • 7 Tips for Building a Strong Community on Social Image

    articleSep 9, 2014 | 7 min. read

    7 Tips for Building a Strong Community on Social

    Before the dawn of the Internet, building a community—around a business, an institution, or any other entity of mutual interest—required a heavy investment of face time (and I’m not talking about the iPhone app ). These days, though, starting a conversation around virtually any topic is as easy as hitting “Enter.” But as with face-to-face interactions, it’s one thing to run your mouth—or in this case, your keyboard—and another to wrangle your listeners’ interest enough to get …

  • It Only Takes 3 Simple Steps: The Physical Therapist’s Guide to SEO Strategy Image

    articleMar 16, 2015 | 5 min. read

    It Only Takes 3 Simple Steps: The Physical Therapist’s Guide to SEO Strategy

    Let's face it: As the owner of a physical therapy practice, you probably have a shortage of hours in your day. You're not interested in learning the finer points of Facebook advertising. You don't care about the ins and the outs of crafting the perfect email drip campaign. And you're not even slightly amused by the cute black-and-white animal names in Google's zoo of algorithm changes (lookin' at you Panda, Penguin, and Pigeon ). And unless you’ve …

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.