PT-focused software for patient-focused providers

As co-founder and Chief Clinical Officer, Heidi advises on the company’s strategic direction and product innovation, while advocating for the rehab therapy profession on an international scale. She co-founded WebPT after recognizing the need for a more sophisticated industry-specific EMR platform and has since guided the company through exponential growth, while garnering national recognition. Heidi brings with her more than 15 years of experience as a physical therapist and multi-clinic site director as well as a passion for healthcare innovation, entrepreneurship, and leadership.

An active member of the sports and private practice sections of the APTA, Heidi advocates for independent rehab therapy businesses, speaks as a subject-matter expert at industry conferences and events, and participates in local and national technology, entrepreneurship, and women-in-leadership seminars. In 2014, Heidi was appointed to the PT-PAC Board of Trustees. She also serves as a mentor to physical therapy students and local entrepreneurs and leverages her platform to promote the importance of diversity, company culture, and overall business acumen for private practice rehab therapy professionals. In 2015, Heidi was named the AzPTA's Physical Therapist of the Year.

Heidi was a collegiate basketball player at the University of California, Davis, and remains a lifelong fan of the Aggies. She graduated with a bachelor’s degree in biological sciences and exercise physiology, went on to earn her master’s degree in physical therapy at the Institute of Physical Therapy in St. Augustine, Florida, and obtained her doctorate of physical therapy through Evidence in Motion. When she’s not enjoying time with her daughter Ava, Heidi is perfecting her Spanish, practicing yoga, or hiking one of her favorite Phoenix trails.

Rob Rust joined the WebPT team as chief technology officer (CTO) in 2015. An experienced information systems leader, Rob has extensive software development experience with businesses ranging from startups to Fortune 500 companies. At WebPT, Rob is responsible for all technology aspects, including development, quality assurance, project and release management, and infrastructure.

Rob spent seven years as the director of software development at Global Healthcare Exchange and three years as the vice president of Engineering at Trueeffect in Colorado. His talents in management leadership, project management, and software development are second to none. Rob embraces a proactive change agent mindset as he implements lean development methodologies, builds highly effective teams, scales operations, and drives business value through software. Rob holds a bachelor’s degree in management information systems from the University of Arizona.

John Wallace, PT, MS, has more than 35 years of experience in private practice orthopedics as well as acute hospital, acute rehab, home health care, skilled nursing, sub-acute care, and sports medicine. He currently serves as the Chief Business Development Officer of Revenue Cycle Management at WebPT. He has been invited to speak at numerous national healthcare events on the topics of payment policy, compliance, practice management, and rehabilitation economics and is a coding and payment policy consultant to several APTA components. He also serves as an alternate to the AMA RBRVS Update Committee. Additionally, John has held positions with the APTA Board of Directors, the Foundation for Physical Therapy, and the California PTA.

Rick Pharr joined WebPT in 2017, bringing with him more than 20 years of software experience from several different industries. He’s worked with startups, PE-backed companies, and public corporations and has led teams of all sizes. In his role at WebPT, Rick leads all aspects of the company’s operational activities and oversees all customer service-related departments, including the support and training teams.

Prior to WebPT, Rick was the chief operating and customer officer of SmartVault, a high-growth document management and client portal SaaS organization that tripled in size during his tenure. There, he was responsible for all customer-facing departments, including sales, services, onboarding, and customer success. Prior to SmartVault, Rick was the VP of customer enablement and IT for SMT. There, he transformed the family-owned business into a fast-growing professional organization that sold for $500 million. Before that, Rick oversaw the enterprise security and compliance technical support teams for Symantec and led various R&D functions, global support, and IT groups for BindView Corporation.

Rick graduated with honors as a double major in business management and information systems at the University of Phoenix. A self-proclaimed “foodie,” Rick enjoys listening to music, going to the gym, and spending time with his family.

Ted Stokes is the Senior Vice President of Revenue Cycle Management, he helps Members manage the accounts receivable (AR) process. He leads a team of experienced billing success managers, collectors, and billers who combine their expertise to offer Members a full-service billing option.

Ted has more 20 years of healthcare leadership experience in the physical therapy and durable medical equipment (DME) industries, including an extensive background in operations, revenue cycle management, project management, and business integration. Prior to joining WebPT, Ted held various leadership roles at Apria Healthcare, including vice president of billing center operations, area operations manager, region revenue manager, and branch manager.

Ted earned a bachelor’s degree in managerial economics from the University of California, Davis. In his free time, he enjoys golfing, cheering on the Diamondbacks, and hanging out with his daughter.

Adam Ross joined WebPT in 2017, bringing with him more than 20 years of experience working in the technology industry. Adam is known for his ability to align an organization to a vision and strategy; identify and execute the right go-to-market strategies; and lead the charge in generating growth.

In his role at WebPT, Adam oversees all sales activity, including cross-selling, upselling, and enterprise-level opportunities. He also manages the sales team, developing and mentoring top talent to creatively negotiate deals that’ll generate long-term profitability for the company.

Previously, Adam was the SVP of sales at ClearVoice, Inc., where he led all sales activities. He also was the SVP of sales and business development at Infusionsoft, Inc., where, over the course of his two-year tenure, he helped the company grow to more than $20 million in revenue. Adam was also the channel chief for NetSuite, Inc., where he and his team built the first global SaaS VAR channel, resulting in more than $18 million in revenue in under two years. As a national sales director for Sage Software, Adam oversaw the revenue production for the company’s $100 million CRM division. Lastly, Adam was one of the first 20 employees at SalesLogix, where—in the span of five years—he helped take the company from $0 to more than $108 million in revenue; achieve a successful IPO; and complete an acquisition.

When he’s not leading sales at WebPT, Adam enjoys spending time with his wife, Luanna, and their three children in Scottsdale, Arizona.

Brian Allery joined WebPT in 2016, bringing with him more than 20 years of progressive and comprehensive experience in the areas of operations, shared services, finance and budgeting, information systems, human resources, benefits administration, and supply chain and facilities management.

An Organization Development Certified Professional (ODCP), Brian has held executive positions in several companies—most notably Rural/Metro Corporation, a public company where he held the position of senior vice president and chief administrative officer.

Brian graduated from Ashford University with a bachelor’s degree in organizational management. He’s also a certified fitness trainer and injury specialist and an avid gym rat. In his free time, Brian competes in endurance cycle events to raise money for such causes as MS research and diabetes and HIV prevention. He also volunteers at Arizona's only dedicated Rottweiler rescue, Rotten Rottie Rescue.

Russell Olsen is WebPT's Senior Vice President of Innovation and Product Management. In this role, he is responsible for category design, product management, user experience, and product discovery—as well as applying disruptive innovation approaches to accelerate growth while solving customer and market problems. Russell brings with him deep experience in both healthcare and growth companies; over the course of his career, he has delivered innovations impacting millions of lives.

Prior to WebPT, Russell was Vice President of Offering Management at Truven Health, an IBM Company. There, he led the integration of Watson and machine learning into the Truven payer portfolio. Prior to Truven, Russell inspired the creation of—and then launched—Watson Care Manager for IBM Watson Health across multiple markets. While at IBM, Russell also led many research initiatives and directed them to achieve commercial outcomes. Additionally, Russell led innovation and product management for Phytel, where he developed and orchestrated a product portfolio that resulted in the company’s growth and emergence as a market leader in provider-led population health as well as its ultimate acquisition by IBM Watson Health. Before that, Russell led MDdatacor to apply its NLP technology insight in support of PCMH and physician quality reporting. He began his career at Ernst & Young, supporting financial audits of Fortune 500 companies.

Russell graduated from Brigham Young University with a degree in electronics and information technology. He is passionate about disruption, behavior change, habit design, and integrated care models. He also has more than 10 years of experience as a youth basketball and soccer coach.

Shawn McKee is the Senior Vice President of Marketing at WebPT, where his responsibilities include positioning WebPT as an innovator and thought leader in the healthcare technology industry as well as driving company growth through demand generation, Member marketing, and advocacy initiatives. He leads a team of award-winning marketing and design experts to deliver a superior customer experience for both WebPT Members and prospects.

Prior to joining WebPT, Shawn built and grew marketing functions at several fast-growth software companies in the health and healthcare industries. He previously was the director of demand generation at CareCloud—one of the fastest-growing practice management software companies in the US—where he played a key role in driving triple-digit, year-over-year growth. He also held leadership roles at Cohealo, a medical equipment sharing platform for hospitals, and eDiets, a health and fitness subscription software.

Shawn holds a bachelor's degree in advertising from the University of Oklahoma. In his free time, he enjoys hiking, swimming, and watching football with his wife and daughters.