If your dream is to own a physical therapy private practice, then you’ve got a whole lot of bases to cover—everything from picking a location with the right amount of curb appeal to crossing your legal T’s and dotting your credentialing I’s. Fortunately for you, we teamed up with a handful of successful private practice owners who know a thing or two about achieving business liftoff, amassed all of their real-world knowledge, and organized it into one comprehensive e-book.

So, before you flip on that open sign and treat your first patient, make sure you’ve got the right resource in hand. Fill out the form below to download The PT's Guide to Starting a Private Practice.

Make your dreams of practice ownership a reality.

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  • Modern Marketing Decoded: A Guide for Rehab Therapists Image

    downloadDec 5, 2017

    Modern Marketing Decoded: A Guide for Rehab Therapists

    Do you feel like your practice’s website could use a dose of TLC? Are you worried that potential patients aren’t finding you online? Have your attempts at generating online buzz fizzled out—or worse, backfired? If so—and if you want your rehab therapy practice to “live long and prosper”—then you may need to rethink your current marketing strategy. But, venturing into the brave new world of modern marketing can be a lot—especially if you’re new to the game. …

  • Everything I Wish I’d Known Before Opening My PT Practice Image

    articleJul 30, 2018 | 18 min. read

    Everything I Wish I’d Known Before Opening My PT Practice

    A little more than three years ago, Kaci Monroe realized her dream of opening her own physical therapy private practice (to learn more about Kaci’s entrepreneurial journey, check out this blog post ). Since then, she’s grown her small, Bigfork, Montana-based clinic into a very successful—and very busy—operation. So busy, in fact, that she decided to open a second location this past year. Oh, and she also remodeled a house, had a baby, and sped her way …

  • 4 Ways to Involve Your PT Staff in Clinic Marketing Image

    articleDec 18, 2018 | 9 min. read

    4 Ways to Involve Your PT Staff in Clinic Marketing

    Unless you have a complete monopoly (or run an incredibly niche-based practice), word-of-mouth efforts generally won’t keep your clinic’s doors open. Marketing is an essential part of running a healthy PT clinic, and while many clinics keep a dedicated marketing specialist on staff, smaller clinics might not have the budget to do so. Luckily, there are plenty of ways to leverage existing clinical staff to help with marketing efforts—and they’ll get the chance to flex their creative …

  • Are you sure you want to open your own practice? Image

    articleMar 20, 2012 | 6 min. read

    Are you sure you want to open your own practice?

    Our blog post today was written by WebPT member, Dr. Sam Esterson , PT, MA, MBA, DScPT. He is the owner of Esterson and Associates Physical Therapy . He is also the author of a well-received book written in 2003, entitled  Starting & Managing Your Own Physical Therapy Practice: A Guide for the Rookie Entrepreneur . Dr. Esterson will be a featured guest on this month's webinar. Learn more here . Thanks to Sam for his wise words.  Those forward …

  • Patient-Focused Revenue Strategy for Outpatient Rehabilitation Image

    articleMar 23, 2018 | 6 min. read

    Patient-Focused Revenue Strategy for Outpatient Rehabilitation

    If you run an outpatient rehabilitation practice, facility, or department, chances are good that you’ve been looking for ways to help boost your organization’s revenue—especially given the fact that third-party reimbursement rates have been steadily declining (or at least remaining stagnant) for a while now. While you could certainly try to renegotiate your contracts —or haggle for more approved visits per patient—these strategies may require more effort than they’re worth. Instead, there are patient-focused strategies you can …

  • Founder Letter: Changing the Face of PT One Tweet at a Time Image

    articleNov 3, 2014 | 3 min. read

    Founder Letter: Changing the Face of PT One Tweet at a Time

    In today’s healthcare market, consumers have more power—and more choices—than ever. With access to so many educational resources— hello, Google! —they also have the ability to conduct extensive research as they make those decisions. This represents a huge shift in the healthcare paradigm. It used to be that primary care doctors were the gatekeepers to all other specialties. Now, in many cases, patients have the freedom to seek out specialized care on their own. And that is …

  • 7 Reasons Not to Open a PT Clinic Image

    articleMay 17, 2019 | 9 min. read

    7 Reasons Not to Open a PT Clinic

    When it comes to climbing the ladder of success, Louie Anderson once told Eddie Murphy, "I started out mopping the floor just like you guys. But now...now I'm washing lettuce. Soon I'll be on fries; then the grill. And pretty soon, I'll make assistant manager, and that's when the big bucks start rolling in." (Well, to clarify: Louie Anderson’s character said this to Eddie Murphy’s character in the 1988 classic Coming to America .) I love this …

  • Founder Letter: Ask and You Shall Perceive: Why Every Rehab Therapist Must Track NPS Image

    articleJul 6, 2017 | 10 min. read

    Founder Letter: Ask and You Shall Perceive: Why Every Rehab Therapist Must Track NPS

    Oh, the Net Promoter Score ® (NPS®)—a simple customer loyalty metric that packs a meaningful punch. So, how likely is it that your patients would recommend your services to a friend? If you don’t know the answer to this question, then it’s safe to say you’re not tracking your NPS , which means you’re missing out on a veritable goldmine of mission-critical information about how your practice is performing from your patients’ perspective. And that’s a pretty …

  • How to Use Online Networking to Boost Your PT Business Image

    articleFeb 28, 2019 | 12 min. read

    How to Use Online Networking to Boost Your PT Business

    The prospect of building a physical therapy business can feel daunting, but the advent of social media has made certain aspects of the process dramatically easier—namely, networking. While online networking can seem a bit unnatural to many of us at first, pushing past the discomfort can be the one of the best things we’ll ever do for our personal and professional growth. Whether the end goal is to attract patients to a traditional or telehealth practice, forge …

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