Do you feel like your practice’s website could use a dose of TLC? Are you worried that potential patients aren’t finding you online? Have your attempts at generating online buzz fizzled out—or worse, backfired? If so—and if you want your rehab therapy practice to “live long and prosper”—then you may need to rethink your current marketing strategy. But, venturing into the brave new world of modern marketing can be a lot—especially if you’re new to the game. After all, you went to school to make people healthy, not write ad copy.

As our readers know, the WebPT Blog is a killer resource for helping you market your rehab therapy practice, but with so much information available, it’s tough to know where to start. That’s why we’ve amassed everything we know about private practice rehab therapy marketing—from driving more traffic to your clinic website to writing a newsletter that people will actually read—and distilled it all down into this comprehensive e-book.

The power to elevate your practice’s brand is just one click away. Fill out the form below to download Modern Marketing Decoded: A Guide for Rehab Therapists.

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  • How to Take Over the Internet: 5 Simple Strategies to Win More Patients Image

    webinarFeb 27, 2015

    How to Take Over the Internet: 5 Simple Strategies to Win More Patients

    Nowadays, everyone is looking for a way to “go viral” online. But with all that go-big-or-go-home hype, it’s easy to get intimidated—and that leaves many small business owners wondering if they have the time, resources, or wherewithal to even make a dent in the Internet, let alone break it.  Don’t get stuck in the muck and mire of cliché goals; you don’t have to hit a million views to make a big impact online. As a private …

  • The Bare-Bones Social Media Guide for PT Clinics Image

    articleMay 17, 2018 | 5 min. read

    The Bare-Bones Social Media Guide for PT Clinics

    I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life. Along the way, though, I was forced to change my tune. When I launched my non-clinical physical therapy career as a copywriter and entrepreneur, I had to learn the art of self-promotion. As PTs, we’re …

  • articleSep 18, 2012 | 5 min. read

    Discovering and Marketing Your Physical Therapy Niche

    One way to better market the physical therapy profession is to ensure that you’re appropriately marketing your own clinic. As is the case with any business, you need to know your audience. A common mistake is the “we’ll-fit-anyone” approach. You either end up clueless as to how to promote your clinic or cast too wide of a net, catching flitting minnows rather than loyal marlins. But by narrowing your focus—by finding your niche—you can better position yourself …

  • The Dos and Don’ts of Physical Therapy Marketing Image

    articleMar 13, 2018 | 9 min. read

    The Dos and Don’ts of Physical Therapy Marketing

    If you’re like many physical therapists and practice owners, promoting your clinic’s brand often feels akin to stumbling across a minefield loaded with revenue-destroying marketing mishaps and blunders. Or perhaps you feel lost in a maze of budgetary figures , ever-changing social media platforms, and web design and development . But, as long as you stick to a few rules of thumb, you can easily avoid an expensive mistake . To that end, here are some major …

  • 7 Tips for Building a Strong Community on Social Image

    articleSep 9, 2014 | 7 min. read

    7 Tips for Building a Strong Community on Social

    Before the dawn of the Internet, building a community—around a business, an institution, or any other entity of mutual interest—required a heavy investment of face time (and I’m not talking about the iPhone app ). These days, though, starting a conversation around virtually any topic is as easy as hitting “Enter.” But as with face-to-face interactions, it’s one thing to run your mouth—or in this case, your keyboard—and another to wrangle your listeners’ interest enough to get …

  • How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

  • How Much Time Should I Devote to Social Media? Image

    articleSep 25, 2014 | 6 min. read

    How Much Time Should I Devote to Social Media?

    We’ve provided a lot of advice about social media on our blog this month, addressing everything from visuals to negative comments. Now that the month’s coming to a close, let’s ask the question on everyone’s mind: “How much time do I need to devote to social media?” I could end this blog post right now and give the safe response: “You should devote whatever amount of time you feel is necessary to achieve your goals.” But that’s …

  • Social Networking with Purpose: A Guide for OTs Image

    articleMar 10, 2017 | 4 min. read

    Social Networking with Purpose: A Guide for OTs

    1.86 billion Facebook users and myself agree: online networking platforms represent one of the best technological advances in recent years. If you aren’t leveraging the online sphere to grow your occupational therapy network, you may be missing out. However, we all know by now that the online world can be a rabbit hole of dead ends and misadventures. It is, therefore, critical to approach social networking with purpose.  Here are three steps to help you do just …

  • articleJan 29, 2013 | 5 min. read

    How to Get Started in Blogging

    According to Hat Trick Associates , as of 2010, there were about 450 million active English language blogs. And in Blog Rules , Nancy Flynn explains that in 2006 a new blog entered the blogosphere every second. Even before Facebook and Twitter, businesses were using blogs as a way to have instant, two-way communication with customers and prospects online. So, why wouldn’t rehab therapists blog? It’s a great way to educate the community, give your practice personality, …

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