Blog Post

The WebPT Marketplace: One PT’s Dream for an Entire Profession Come True

It was 14 years ago when Brian Kunich launched his successful physical therapy career. See more about his vision for WebPT Marketplace, here.

Erica McDermott
5 min read
April 11, 2013
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It was 14 years ago when Brian Kunich launched his successful physical therapy career. After several years working in private practice, Brian discovered that while he was an excellent practitioner, as a clinic owner and manager he was at a serious disadvantage when it came to controlling clinic supply expenses. Because his priority—as it should be—was on treating his patients and growing his business, ordering clinical supplies became an after hours responsibility. Thus, time to shop around was at a premium.

Determined to help clinics simplify the buying process—and save money—Brian mapped out a plan for an eCommerce platform. And he knew the perfect company to work with in order to bring his plan to fruition—WebPT, the same company who developed and delivered the ultimate EMR and practice management solution for rehab therapists. In October, 2011, Brian (a WebPT Member) attended WebPT’s first user conference, Evolve. There, he spoke with friend, former colleague, and WebPT Co-Founder Heidi Jannenga.

Following a meeting with Heidi’s husband and WebPT President Brad Jannenga as well as CEO Paul Winandy, Brian knew he’d made the right choice. Not only did the WebPT executives love his idea, but they had similar ideas, too. Most importantly, the company had ideals that aligned with Brian’s: to use the exponentially growing power of WebPT’s member base to help empower the rehab community as a whole—through technology, education, and improved efficiencies. 

To bring his eCommerce idea to life, Brian joined the WebPT team in 2012 and committed 100% to the project. Today, the WebPT Marketplace, an eCommerce platform exclusively for WebPT Members, is live. Through their impressive Membership size, WebPT negotiated serious discounts on the clinical supplies therapy clinics need most. Now, Members have a one-stop shop to quickly and easily order everything they need, while saving money, from the same place where they complete their notes, schedule their patients, and submit their claims. In a nutshell, it’s the perfect solution—the best EMR and clinical shopping made easy and affordable—with the best products available from Meyer Distributing. 

How does Brian feel about the project now? Ecstatic. “It’s my dream come to life. But this is only the beginning of what the WebPT Marketplace will do for rehab therapists and the entire rehab community. I’m not done dreaming or building yet.” 


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