Company culture can be a tough thing to define. After all, it’s a set of values, beliefs, and styles shared, felt, and propagated by each and every staff member. Ideally, it’s something that develops organically based on the mix of people and personalities present in your office. But as companies grow and change, it’s easy for that founding culture to get lost in the shuffle. So, when WebPT started growing, we knew it was important to preserve the culture that had played such an integral role in our early successes.

To sustain our culture, we first had to tackle the tricky task of defining it. (For some helpful tips on how to approach this process in your own business, check out this post.) For us, it all started with a massive company brainstorming session of the characteristics WebPT employees considered most important when it came to their work environment. First, we filled an entire whiteboard with words and terms we associated with our culture. Then we then boiled all of that down into our original six culture commitments. (Recently, we added two more for a grand total of eight.) These are the values that define our company—the oil that keeps all of our gears in sync and moving smoothly, so to speak. We hold each other accountable for adhering to these core tenets, and when we bring new people aboard the WebPT ship, it’s because they are rockstars not only at their jobs, but also in demonstrating the following traits:

1. Service: Create Raving Fans

Here at WebPT, we’ve all got different roles to fill, but we’re united under one overall mission: empowering our Members to achieve greatness in therapy practice. How? Aside from providing business and documentation solutions in the form of a stellar product, we also strive to provide stellar support. We want our Members to succeed, which is why we’re so committed to listening attentively to their questions and concerns and doing our darndest to supply answers.

2. Accountability: F Up; Own Up

We’re humans, not robots—which means mistakes are bound to happen. And, as this Entrepreneur article argues, it’s okay—and sometimes even beneficial—to have an occasional “oops” moment, as long as we own up to it, fix it, and learn from it. What’s not okay is passing bucks, pointing fingers, or covering you-know-whats. That only gets in the way of providing the best possible service to our Members.

3. Attitude: Possess True Grit

You won’t find any Negative Nancies or Pessimist Peters walking the halls at WebPT. Because even when things don’t go according to plan, we maintain the passion, determination, and can-do attitude necessary to right the ship and get things back on course. So come hell or high water, our Members can always trust us to be there for them.

4. Personality: Be Minty

Think back to those old Mentos commercials. Remember how happy and smiley everyone was? That’s the sort of atmosphere we want at WebPT (minus the ’90s cheese factor). We’re all about spirit, spunk, and collaboration—and of course, fresh breath never hurts. That kind of energy is contagious, and we know our Members appreciate our service-with-a-smile approach.

5. Work Ethic: Be Rock Solid

We definitely value hard work. More than that, though, we value smart work—work that is innovative, creative, and brilliant. Challenges? We accept ’em. Plans? We follow ’em. Deadlines? We meet ’em. End of story.

6. Community Outreach: Give Back

We know how fortunate we are to be in the position to give back, and that’s why we make it a point to pay it forward. Whether it’sdonating, volunteering, fundraising, or mentoring, we encourage all of our staff members to get involved in their communities.

7. Resource Efficiency: Do Más With Menos

WebPT started lean—with three employees in the back room of a coffee shop—and we never want to lose touch with our bootstrapped roots. It’s that scrappiness—that resourceful nature—that allowed us to expand honestly and efficiently. We make the most of what we’ve got and hold tight to the “waste not, want not” way of thinking.

8. Health and Wellness: Live Better

Rehab therapy is all about improving quality of life, and so are we. That’s why we encourage our employees to make healthy choices for their minds, bodies, and souls. After all, truly reaching your potential—both personally and professionally—starts with taking care of yourself and one another. Whether it’s exercising more, eating a more healthful diet, or taking more quiet time for yourself and your mind, it’s important to be proactive in your own well-being.

There you have it: a crash-course in WebPT culture. Remember, we didn’t develop these tenets overnight; as Heidi explains in this month’s founder letter, we spent a good amount of time identifying and fine-tuning them. But in doing so, we’ve laid a foundation to build on for years to come.

The PT’s Guide to Billing - Regular BannerThe PT’s Guide to Billing - Small Banner
  • articleMay 28, 2013 | 3 min. read

    An Inside Look at WebPT Company Culture

    Here at WebPT, we care a lot about company culture. In fact, we wrote the book on it. Well, maybe not the book, but we did write a book on it. We’re talking about our Team Commitment handbook, which details each of the six traits that define our company—the oil that keeps all of our gears in sync and moving smoothly, so to speak. But the effects of these tenets extend well beyond the walls of WebPT. …

  • Evolve 2014 San Diego Video Recap Image

    articleApr 7, 2014 | 2 min. read

    Evolve 2014 San Diego Video Recap

    We really appreciate everyone who attended our last Evolve session in San Diego. For those who missed the event or would like to relive it, we captured all of the presentations on video. So, grab some popcorn and settle in for a wealth of advice to help you improve your private practice’s bottom line.   WebPT and Culture: A Tale of Rapid Growth by Heidi and Brad Jannenga In this presentation, WebPT Co-Founders Heidi and Brad Jannenga …

  • 5 Steps to Stay Present Image

    articleNov 11, 2015 | 4 min. read

    5 Steps to Stay Present

    I first started thinking about the power of presence as I looked at the pile of mail that had accumulated over the past two weeks while I was traveling. It resonated again when I considered the new exercise routine I’ve started to lose some body fat that somehow just showed up. But it really hit home when one of my team members asked to speak to me about something that was bothering her. To me, this issue …

  • Second That Emotion: How Emotional Intelligence Creates Loyal Patients Image

    articleSep 19, 2017 | 6 min. read

    Second That Emotion: How Emotional Intelligence Creates Loyal Patients

    If you’re a fan of “The Office,” you’re undoubtedly familiar with Michael Scott’s cringe-inducing behavior. While his awkward, emotional outbursts make for great comedy, if you had to work with someone like Michael, you probably wouldn’t stick around very long. And if that person were a rehab therapist, his or her patients probably wouldn’t stick around very long, either. That’s because—as funny as Steve Carell's iconic character is—Michael is impetuous and emotional (and not in a good …

  • articleDec 28, 2010 | 4 min. read

    Are you working over the holidays? Welcome to the club!

    During the holiday season, I know it’s not just me, but at this time (more than most) there never seems to be enough time in a day to get everything on your list done.  The holidays are meant to be a time spent with family, but when running a PT clinic or any small business, it takes some juggling to find the balance.  In a survey by Xobni , a company that develops tools to manage your …

  • 8 Pitfalls for Startup PT Practices Image

    articleJan 11, 2019 | 8 min. read

    8 Pitfalls for Startup PT Practices

    When I was growing up, I used to love watching Indiana Jones reruns with my dad. Whenever one of us found good ole’ Indy playing on TV, we’d plop down and watch the rest of the movie, regardless of how many times we’d seen it. I especially loved watching Indiana duck, dodge, and outsmart every booby trap he encountered during his adventures (the giant rolling boulder was always my personal favorite). While founding a startup practice may …

  • Can You Hear Me Now? The Physical Therapist's Guide to Giving and Receiving Feedback at Work Image

    webinarJan 5, 2016

    Can You Hear Me Now? The Physical Therapist's Guide to Giving and Receiving Feedback at Work

    Feedback: everyone wants it. Professional feedback, in particular, helps us become better employees, managers, peers, and providers. It’s mission-critical when it comes to improving patient care and exceeding business objectives. Why, then, are we rarely getting the feedback we need or giving others the feedback they deserve? And when we do deliver feedback, why doesn’t it always have the desired effect? On January 26, Dr. Heidi Jannenga will team up with special guest and renowned leadership coach …

  • Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue Image

    webinarFeb 12, 2018

    Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue

    In one corner, we have a highly skilled rehab therapy provider known for delivering amazing clinical outcomes through noninvasive, movement-based treatment. And in the other corner, we have a discouraged, disengaged patient whose quality of life has taken a major hit due to musculoskeletal pain and dysfunction. [video://fast.wistia.net/embed/iframe/d11isduky2]   If you’re a rehab therapy provider, you’ve probably seen this battle play out more times than you can count—and we’re betting that more often than not, your therapy …

  • 4 Surprising Factors Potential PT Hires Want in a Job Image

    articleApr 25, 2018 | 5 min. read

    4 Surprising Factors Potential PT Hires Want in a Job

    When you’re looking to hire a new physical therapist, you clearly want to find the best one possible: someone who is competent, committed to lifelong learning, conscientious, and caring. During the the search process, you probably pore over average salaries in your area , doing everything you can to ensure you’re providing a competitive payment and benefit package . After all, most PTs want the best possible compensation, right? Well, that’s partially true. With the cost of …

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.