WebPT Blog - Occupational Therapy
May 8, 2013| by Brooke Andrus
We believe in empowering the entire rehab community to achieve greatness in therapy practice. That’s why we created WebPT, an intuitive, web-based EMR solution exclusively for rehab therapists that offers comprehensive documentation, scheduling, practice management, and billing services.
Don’t let the name fool you; WebPT isn’t solely for physical therapists. Rather, it’s for the entire rehab therapy community, and we’ve custom tailored our EMR solution to suit the practice of occupational therapy. Here’s how:
WebPT contains a whole separate user profile for occupational therapists. As soon as you select an OT user type, WebPT automatically loads all of our OT-specific items into your clinic’s account.
In addition to OT billing codes and Medicare therapy cap-tracking, WebPT features tons of OT-related tests and tools—like our Activities of Daily Living (ADL) profile; our Disabilities of Arm, Shoulder, and Hand (DASH) test; our upper extremity functional test; our shoulder pain and disability index; plus a host of special tests geared toward hands and joints. And speaking of hands—OTs specializing in hand therapy (like Laura Berger of Maui Hand Therapy) absolutely love our detailed wrist/hand profile. They also love being able to document and bill for custom orthoses, casts, and splints right in WebPT.
Plus, every document you create in our system will have an occupational therapy label—and your clinic’s name and logo—right at the top of the page, so the source and content of your emailed and faxed documents is immediately clear to referring physicians and other recipients. And you can send out those documents directly from the WebPT system. Cool, huh?billing integration, cloud-based EMR, compliance, functional limitation reporting, hand therapy, medicare, Occupational Therapy, PQRS, reports
Apr 24, 2013| by Charlotte Bohnett
You’ve taken steps to go green within your clinic. Now it’s time to let your community know all the good you’ve done—not just to gain additional customers, but also to encourage other businesses in your community to follow suit. Here are five steps to marketing your green efforts.
1.) Know your audience. According to an Entrepreneur article, Matt Villano explains that “marketing your business as green is a great idea—provided your customers are into that sort of thing.” Scope out your community. Do your customers seem interested in the green topic? Are local businesses in other industries touting their greenness? Assess your current and potential audience to make sure they’ll be receptive to your marketing. In short, never simply assume people will want to visit your business just because you’re greener than your competitors.
2.) Define your green. The term “green” means different things to different people. Perhaps you’ve taken several steps to conserve electricity and water in your practice or you’ve started a carpooling program. In either case, it’s important to define your green both to your practice and your audience. Most importantly, make sure what you’re doing truly is green or beneficial to your community and environment, because misrepresenting your “greenness”—also known as “greenwashing”-—can prove monumentally detrimental to your business.business, environmentally friendly, go green, marketing, National Occupational Therapy Month, Occupational Therapy, physical therapy, PT best practices
Apr 18, 2013| by Charlotte Bohnett
Today’s blog post comes from the Recycling Occupational Therapist Barbara Smith.
I am thrilled that WebPT has asked me to share some therapeutic interventions created from recycled materials as we celebrate Earth Day. I began using household items such as detergent bottles, cardboard boxes, and old socks to create activities that engage severely multiply-handicapped children and adults more than 20 years ago. Because my homemade activities were individualized, they worked better than commercially available products and the environmental impact was an added benefit!
I describe how to design, fabricate, and adapt many of these activities in my book The Recycling Occupational Therapist, and anyone who is aware of my work knows that I love to make activities out of vibrant, strong, and easy to grasp detergent bottles. However, today I will share some simple activities made out of socks and supermarket plastic bags.
Simply fill socks with grocery bags and stitch the ends together to create a ring. Vary the sizes according to your needs using small ones to place on ring stacks and larger ones (or sew several small ones together) to use in the following large “sensory ring” activity shown in my video:
Apr 17, 2013| by Charlotte Bohnett
Today's blog post comes from Senior Writers Charlotte Bohnett and Erica Cohen.
We’ve all seen the commercials: catchy music paired with a montage of all the awesome things you can do with an iPad. The iPad—and Apple, in general—is all about the wow factor. Not to be outdone, Microsoft has also released a pretty spiffy tablet called Surface with tons of entertaining marketing to boot. Then there’s all the techy Android tablets, like the new Yoga and the Samsung Galaxy Note and Tab, as well as the Kindle Fire.
With these gadgets offering so much functionality, mobility, and quintessential coolness (which patients seem to really dig), it’s no wonder therapists are bringing iPads and other tablets into their practices. In addition to using these devices for their text-to-speech functionality (for therapists who prefer to dictate their notes) as well as for documentation and practice management purposes, pediatric OTs can also use tablets to aid in treatment and development. What child doesn’t want to play with an iPad?
Here are some of our fave apps for pediatric occupational therapists:
Fine Motor and Spatial Reasoning
- Dexteria is a set of hand exercises that improve fine motor skills and handwriting.Through the multi-touch interface of the iPad, patients can enhance strength, control, and dexterity with this app.
- POV is a set of activities that teach spatial reasoning skills. Developed by the makers of Dexteria, this app helps patients develop an understanding of left and right as well as math and mapping skills.
- Ready to Print (Apple and Amazon Apps) helps teach pre-writing skills to children in order to build a strong foundation for beginning print writers. The app works on visual-motor, visual-perceptual, and fine motor skills.
- iDoodle Card This free app is great for working on basic visual motor and visual perceptual skills. With 54 different drawing activities--everything from mazes, coloring, drawing, and freehand--the app has six primary colored markers and an eraser. Plus, patients can save their creations; you can alsoscreenshot them for reference outside of the app.
Apr 10, 2013| by Charlotte Bohnett
We’ve all seen the commercials: the catchy music paired with a montage of all the awesome things you can do with an iPad. The iPad—and Apple, in general—is all about the “wow,” the cool factor. So why wouldn’t rehab therapists use it in their clinic? We sat down with two occupational therapy clinics and asked them to share their experiences using iPads in their practice.
Nick Roselli, OTR/L, CHT, of Nick Roselli Occupational Therapy in New York initially purchased laptops for his multiclinic practice. However, when he lost internet connectivity one day, Nick decided to use his iPad (with 3G internet connection) for that day’s patient visits and documentation. “I saw it was very user-friendly, and I could use it on the go as I visited my other clinics,” said Nick. In the case with Dynamic Rehab in Arizona, Tania Shearon, OTR/L, CHT, brought in her own iPad to use within the clinic, knowing that it would expedite her EMR documentation. “The iPad works awesome with my daily notes...much quicker,” Tania said.
In general, Tania says the iPad is portable, fast, and easy. Nick listed similar qualities when speaking about the iPad in his clinics, emphasizing the user-friendly aspect and the ability to create quick notes. While Nick admits he’d rather use his laptop, especially for notes loading greater amounts of data, he says the iPad is just so much more mobile. The zoom feature on iPads is also a plus, too.
Apr 4, 2013| by Charlotte Bohnett
Today's blog post comes from Senior Writers Charlotte Bohnett and Erica Cohen.
The second rule in marketing any professional service is to know your audience; the first is know yourself, but as an occupational therapist, you have this part covered—for the most part. You know you want to provide exceptional service, but to whom and how may still be challenging questions. A common mistake in business is the we’ll-fit-anyone approach, which results in a jack-of-all-trades master-of-none phenomenon. While you may catch a few flitting minnows, you certainly won’t attract the loyal marlins that can make your business a true success.
So how do you avoid the one-size-fits-all trap? Narrow your focus to find your niche, and thus better position yourself and your profession to grow. This way, your marketing is targeted, specific, and tailored to attract the audience you truly want.
Finding Your Niche
The AOTA explains that “to meet society’s occupational needs, occupational therapy practitioners need to respond to how society is changing and evolving.” To support that, they “researched trends in the six broad areas of practice defined through the Centennial Vision process.” They then go on to list those emerging niches, but which niche do you choose?
While written for PTs, Jeff Worrell’s whitepaper entitled “Build Your Practice by Finding Your Physical Therapy Niche” is packed full of niche finding advice that all rehab therapists can consider. Worrell suggests, “Take some time to jot down your experiences on a piece of paper...be as specific as possible. Look for similarities and highlight the experiences that are similar.” For example, Monster.com shares several stories of OTs who happened to find employment in assisted-living facilities who went on to not only specialize in this arena, but used their knowledge to provide consulting services.
Sep 5, 2012| by Erica Cohen
Today's blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.
“We have all heard it from our patients,” says WebPT cofounder Heidi Jannenga, PT, MPT, ATC/L, “PT really stands for ‘physical terrorist’ or ‘pain and torture.’ Sure, there are certain situations where ‘no pain, no gain’ is an appropriate slogan, but the general misconception that physical therapy is only pain just isn’t right. We’re doctorate level healthcare providers, not to mention the musculoskeletal experts, so while increasing range of motion of a frozen joint is no walk in the park, when it results in increased functional independence and reduced pain for the patient, it’s totally worth it.”
There are plenty of online resources devoted to clearing up this misconception (like this), but even more perpetuating it (like this, this, and this gem, whose author imagines his physical terrorist is speaking with a German accent: “Ve haf vays of making you flexible…”).
Perception is reality, so while we all chuckle, the physical terrorist label is probably not going to build business or leave anyone feeling warm and fuzzy about the industry as a whole. So let’s change it; alter these misperceptions and better message the real benefits of rehab therapy—like health, wellness, and mobility. Oh, and the fact that you genuinely care about building a relationship with your patients that lasts way beyond a few sessions.
This month’s blog posts will all focus on marketing the rehab therapy profession—everything you need to know to successfully communicate the value of your services to your patients, the community, and fellow medical professionals. When you control the messaging, you get to decide how you want to present yourself, and we bet there’s many things you’d rather highlight than physical terror.
But this certainly isn’t a one-sided street. We want to hear from you! How do you want the world to perceive your profession? What marketing tips do you have? Chime off on social and in the comments below.
Apr 10, 2012| by Lindsay Bayuk
April is National Occupational Therapy month! We’re proud to say that we support many dedicated Occupational Therapy clinics across the country. We know and appreciate how hard OTs work to help people everywhere improve their lives. The themes for the celebration this month include “Building Skills for a Better Life” and “Helping Others Live Life to the Fullest.”
On Twitter, search for #OTMonth for all the promotion around this occasion.
Nick Roselli of Nick Roselli Occupational Therapy discussing hand therapy with his patient. An OT Member of WebPT, Nick and his staff serve patients in the New York area.
To all of our OT Members, thank you for all that you do for others. We appreciate your business.
Visit The American Occupational Therapy Association for more information about their programs and how to promote occupational therapy.
Jan 31, 2011| by Mike Mannheimer
Thank you to everyone who attended our webinar last week on "iPad use for the Physical Therapists." For those of you who couldn’t attend the webinar, we will be posting a recorded version of the presentation on our website in the near future. Each of the sessions we hosted for the webinar ended with a 15 minute Q&A period. This gave us at WebPT some valuable insight into the concerns of the modern physical therapy clinic.
We will use this space here to address any questions that may not have been answered in our iPad webinar presentation. We encourage you to ask additional questions in the comments of this post, so we may add them to this list.
Frequently Asked Questions About the iPad
How can I print from the iPad?The new iPad operating system has enabled the ability to wirelessly print. You will have to use the Apple ‘Share’ Icon to use this feature. The final option in the dropdown menu that appears should be print. See if your printer is ‘Airprint’ capable here.
Do I have to install extra security measures to use the iPad in the healthcare situations?
WebPT is an encrypted application that has built in security measures. The iPad will not undermine any of the security features we have in place. I would suggest setting up a password protected wireless network as well as a password lock on the iPad itself.
Does Dragon Voice Recognition Software work with the iPad?
Nuance Communication has created an iPad app for the Dragon Naturally Speaking Software. Our members who use it gave us some good feedback on its efficiency in healthcare applications. Follow this link to learn more about Dragon software.