WebPT Blog - Ann Wendel

  • Mar 13, 2012
    | by Lindsay Bayuk

    turf warsThis post was contributed by Ann Wendel, PT.  Ann is the owner of PranaPT, a member of WebPT and active on social media. Thanks to Ann for being a resource!

    Today’s post covers a topic that has been on my mind a lot inthe past month. Turf wars. Ugh, I just gave a little shudder eventhinking about it!

    The turf wars I’m referring to are the escalating interactions involving bickering among healthcare providers. Anyone who is active in social media knows what I’m talking about. In the age of the Internet, everyone is an expert, everyone has an opinion, and most people are bravely ready to let the world know just how smart they are (and how stupid everyone else is). Turf wars are not a new phenomenon. I have been in this field for 20 years now, and even in 1992 when I started my first job as an ATC, there were turf wars in the clinic. Even then, everyone was fighting for their piece of the pie.

    The difference is that back in 1992, when you had an opinion, the only folks who had to hear about it were your friends and family. Maybe if you were really passionate about something, you would write a letter to the editor of a publication and wait a month to see it in print (I have a vivid memory of writing a letter to an editor in 1994 on the very topic of turf wars!)
    Today, if you disagree with something, you can fire off your opinion in the comments section of a blog, on Twitter, on Facebook, or on all three simultaneously! Statements made in the heat of the moment, often without full understanding of what is being said, are posted for the world to see. Forever. If you made a nasty comment in the heat of the moment, you have to live with it floating around the web for the rest of your career.

  • Jan 17, 2012
    | by Lindsay Bayuk

    open a clinicToday we are featuring Part II of our interview with Ann Wendel from PranaPT about opening a PT clinic. If you missed Part I, click here. Thanks again Ann!

    As with starting any business, there’s bound to be the good, the bad, and the ugly. Tell us about a time that was “bad/ugly” and what you learned from it.
    You have to really believe in yourself and you can’t give up. This felt like the most reckless thing my husband and I have ever done! I left a job making a comfortable salary and went right out on my own – there was no easing into it this time. So, I started and the schedule was completely blank. With two kids, it’s really difficult to save up the recommended 6 months of expenses. We had to just keep going past the initial “What are we going to do?” The good news is that as a P.T., you’re always going to find a job. Always having options is good. The huge demand for PTs is not true of all industries, especially in today’s job market.

    If you could go back and do one thing differently what would it be?
    There were a lot of things I could have changed. I learned from all of it though; so, in the end I wouldn’t change anything. I try to make the best decision I can at the time and run with it. Each thing, good or bad, added to my knowledge base. At the time, each thing seemed like the right thing. Over time, I’ve become a little more sure of myself. There’s no way to not be naive when you’re young. You just need to have a sense of humor.

  • Jan 17, 2012
    | by Lindsay Bayuk

    Ann Wendel, PranaPTToday we're excited to release Part I of our interview with Ann Wendel from PranaPT. Thanks to Ann for being candid and sharing her story of opening physical therapy clinics with us.

    Tell us a little bit about you and your practice.
    I graduated from University of Delaware in 1992 with a BS in P.E. Studies, concentration in Athletic Training. My goal was to work in sports medicine. I worked as an ATC in a sports medicine clinic for 3 years while taking more pre-requisites, then applied and was accepted to University of Maryland’s Physical Therapy Program. I graduated with with my Masters in 1998. I started working in a hospital right after graduation. They rarely hired new graduates to work PRN; but, I had more experience because of my years as an Athletic Trainer, so I got the job. I worked in acute care, neuro, and outpatient ortho. From 2003 to 2006 I went out on my own and ran my private practice in space I sublet from a Pilates studio. My next step was to work for a larger Orthopedic practice. I worked there for 4 years until October 2011, when I went back to my own business, Prana Physical Therapy. I now work as an independent contractor for Core Wellness and Physical Therapy in a co-op building. We end up co-treating patients and being more collaborative. We do different but complimentary techniques.

    Tell us something we wouldn’t know. This can be an interesting fact, a fun anecdote or even a more formal piece of information about starting a PT clinic.
    For my current business, we don’t take insurance. We’re a cash-based clinic, and out of network providers. As I left to start my new business, I had some Medicare patients that wanted to follow me. What I learned through research is that if you don’t accept Medicare, you can’t treat Medicare patients. It’s illegal to accept cash payments from Medicare patients for physical therapy (see Section 40 of the Medicare Benefit Policy Manual from CMS). Medicare patients can only pay out of pocket when they see a P.T. for “Wellness” (i.e. general conditioning and not treatment). This is a little known fact that is devastating for a small practice (read Ann's blog post on the topic for more info). These are the folks that typically need care beyond what Medicare can pay, and they are not able to come see you. If you didn’t know about this and you got audited by Medicare you’d be in trouble. The way the code is written, the only practitioners who cannot opt-out of Medicare are P.T. and Chiropractic. 

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