As the old saying goes, “In the absence of value, price is always an issue.” In other words, people aren’t going to pay for something they don’t consider valuable—whether that’s a car, a software, a new haircut, a piece of art, or even a healthcare service.
Unfortunately, healthcare providers in general—and physical therapists in particular—tend to overlook the value issue, instead focusing solely on the price problem. What they may not realize, though, is that price and value are two pieces of the same puzzle. But, value isn’t the same for everyone, and as a PT provider, you’ve got to paint a clear picture—or, more accurately, clear pictures—of your value for all of your revenue influencers, from insurance companies and referring providers to patients and general consumers.
In this webinar, Heidi Jannenga, PT, DPT, ATC/L, and special guest host Tannus Quatre, PT, MBA, will discuss the art of discovering and selling your unique value as a physical therapy provider. Specifically, they’ll cover:
- The concept of value and how it has evolved in tandem with the changing US healthcare landscape;
- Untapped sources of value that many PTs aren’t aware of; and
- Strategies for pinpointing audience-specific value drivers and using them to attract and retain patients.