Where there are people, there’s also a demand for goods and services. And even in the age of the Internet, people still need brick-and-mortar establishments to meet their demands. That’s especially true with rehab therapy—arguably the most hands-on form of health care. But, just because people seek out physical businesses doesn’t mean they’re not using the Internet to find them. For this reason, rehab therapy practices must ensure that prospective patients can discover their services and find their clinics online.
In this webinar, marketing experts Shawn McKee and Charlotte Bohnett outline strategies for optimizing rehab therapy practices’ online presence for local search. Specifically, they explain how to:
- Make your rehab therapy practice “findable” online.
- Solicit reviews and manage positive and negative feedback.
- Improve site visibility to help your website rank higher in search engine results.
- Create localized content.
They also describe the pros and cons of outsourcing digital marketing services and how to go about doing so should your practice choose that route.