April 17, 2019
Marketing3 Keys to Creating Content Your Patients Actually Want to Read
You’ve got a blog, an email newsletter, and an active social media presence. And that’s all great—as...
By Erica McDermott
April 15, 2019
MarketingHow to Host a Community Event at Your PT Clinic
One of the best ways to make your mark in your local market is to embrace your...
By Melissa Hughes
April 1, 2019
MarketingWhat’s a Value Prop, and Why Does Your PT Clinic Need One?
We’ve written a gazillion posts about the importance of selling the value of physical therapy—as well as...
By Erica McDermott
March 20, 2019
MarketingThe PT’s Guide to Building Better Referral Relationships
We’re big fans of patient-centered marketing—especially now that all 50 states have direct access laws that allow...
By Melissa Hughes
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March 11, 2019
Business4 Things We Must Do to Save PT From Certain Death (as Told at the 2019 Graham Sessions)
In one of the last talks at the 2019 Graham Sessions, a young physical therapist boldly stated...
By Dr. Heidi Jannenga
December 31, 2018
Business11 Hot Topics in Physical Therapy
As 2018 draws to a close, it’s a good time to look back at some of the...
By Meredith Castin
July 12, 2018
BusinessWhat Independent PT Practices Can Learn from POPTS
Physician-owned physical therapy services (POPTS) get a bad rap in the private practice world. After all, many...
By Erica McDermott
January 3, 2018
BusinessFounder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018
It’s become an annual tradition of mine to look ahead to the new year and forecast the...
By Dr. Heidi Jannenga
September 27, 2017
Business7 Direct Access Myths Debunked
The fight for direct access to physical therapy has been raging for a while—we’re talking several decades—and...
By Brooke Andrus
September 27, 2016
BusinessEvidence-Based Marketing Strategies from the Pros
This special guest post comes from Gene Shirokobrod, DPT, co-founder of UpDoc Media, and Ben Fung, DPT,...
By Ben Fung
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