April 6, 2021
BillingFAQ: 5 Fast and Cheap Ways to Fix Your Clinic’s Marketing
Introduction Yesterday, marketing experts Heidi Jannenga, PT, DPT, ATC, WebPT Co-Founder and Chief Clinical Officer; Scott Hebert,...
By Brooke Andrus
March 25, 2021
MarketingDoes Your PT Clinic Need a Marketing Software?
There’s a software solution for just about everything these days, and while some things are nice-to-haves, others...
By Erica McDermott
February 18, 2021
BusinessFAQ: Combat the Cut: How to Offset Payment Reductions in 2021 and Beyond
Introduction Payers have been throwing uppercuts and jabs (read: payment cuts and regulatory restrictions) at rehab therapists...
By Brooke Andrus
February 11, 2021
MarketingHow to Plan an Ad Campaign and Measure its Success
Building a digital marketing campaign may sound like a daunting task. It takes time, money, and a...
By Josh Golden
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February 1, 2021
Marketing3 Keyword Types to Include in Your PT Clinic Website (Plus Examples)
When it comes to marketing your practice in the digital world, Google is a must-use, heavy-hitting promotional...
By Melissa Hughes
August 21, 2020
MarketingFAQ: Rehab Therapy Marketing for Every Budget
Introduction Attracting patients to your rehab therapy clinic can be challenging—even on a good day. During a...
By Brooke Andrus
July 10, 2020
BusinessFAQ: PT After Crisis: Recovering, Reopening, and Refocusing on the Future
Introduction The COVID-19 pandemic hit the PT industry like a wrecking ball—and now clinics across the nation...
By Erica McDermott
June 9, 2020
Marketing5 Common Rehab Therapy Marketing Pitfalls and How to Avoid Them
So, you’ve got a marketing plan, you’ve honed your content-creation skills, and you’re ready to get down...
By Melissa Hughes
May 8, 2020
TechnologyHow to Provide Cash-Based Telehealth
Adding new cash-pay services to your clinic’s repertoire can be a challenge. Not only do you have...
By Melissa Hughes
May 7, 2020
BusinessCommunication: The Secret to Staying Viable in Uncertain Times
This is the third blog post in my series on working on your business, when you can’t...
By Dr. Heidi Jannenga
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