March 3, 2021
BusinessFounder Letter: 4 Problems with Physical Therapy Marketing (According to Reddit)
If you’d never heard of Reddit before 2021, you’ve almost certainly heard about it now. In January,...
By Dr. Heidi Jannenga
August 7, 2020
ComplianceReferrals, Prescriptions, and Certifications: What Are They, and How are They Different?
Rehab therapy professionals have a lot to keep track of when initiating patient treatment—everything from verifying patient...
By Erica McDermott
March 16, 2020
Marketing4 Nontraditional PT Services Guaranteed to Generate More Patients
The key to growth is stepping outside of your comfort zone. This is one of the best...
By Kylie McKee
March 4, 2020
MarketingFounder Letter: Social Media Madness: 5 Points to Help PT Practices to Win More Patients Online
I love a little healthy competition. From burning up the court as a collegiate basketball player to...
By Dr. Heidi Jannenga
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January 28, 2020
Marketing5 Creative Ways to Get New Patients in Your PT Clinic
Physical therapy is all about getting patients better and sending them on their merry way—not keeping them...
By Meredith Castin
December 12, 2019
ComplianceMedicare and Direct Access
As of 2005, per the Medicare Benefit Policy Manual (Publication 100-02), Medicare beneficiaries may seek physical therapy...
By Erica McDermott
December 2, 2019
Compliance3 Indisputable Reasons Why All Patients Need Unrestricted Direct Access to PT
Waiting for all 50 states to have total, unrestricted direct access to physical therapy services reminds me...
By Kylie McKee
June 27, 2019
MarketingMarketing for Retention: 6 Strategies to Keep Current Patients Coming Back
Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that’s via...
By Erica McDermott
June 14, 2019
MarketingPatient Marketing vs. Referral Marketing: Which One Matters More to PT Practices?
PT practices with limited marketing resources are eager to know where they should focus their efforts—and their...
By Erica McDermott
March 11, 2019
Business4 Things We Must Do to Save PT From Certain Death (as Told at the 2019 Graham Sessions)
In one of the last talks at the 2019 Graham Sessions, a young physical therapist boldly stated...
By Dr. Heidi Jannenga
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