November 2, 2022
WebPTFounder Letter: 4 Things Rehab Therapists Can be Grateful For This Year
With the amount of regulatory change happening lately, rehab therapists can be somewhat pessimistic when it comes...
By Dr. Heidi Jannenga
September 30, 2022
BusinessThe “Coming of Age” of Cash-Based Practices
Once upon a time, the story of cash-based rehab practices sounded a bit like a fairytale. Imagine...
By Keaton Ray
September 7, 2022
BusinessFounder Letter: Rebelling Against Reimbursement Cuts With Alternative Revenue Streams
Star Wars is never far from the thoughts of any pop culture fan; how could it be,...
By Dr. Heidi Jannenga
July 12, 2022
MarketingPatient-Centered Marketing: 7 Strategies to Drive PT Self-Referrals
Healthcare providers agree about the importance of placing patients at the center of the healthcare experience—but are...
By Mike Willee
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July 6, 2022
BusinessFounder Letter: Keeping Pace With Patient Expectations in 2022
Our goal as rehab therapists is to provide patients with the best care and the best experience...
By Dr. Heidi Jannenga
October 21, 2021
BusinessCompliance in Cash-Based Practice, Part 1: State Practice Acts, Direct Access, and Licensure
As a physical therapist, the ability to spend ample one-on-one time with patients is a gift that...
By Keaton Ray
March 3, 2021
BusinessFounder Letter: 4 Problems with Physical Therapy Marketing (According to Reddit)
If you’d never heard of Reddit before 2021, you’ve almost certainly heard about it now. In January,...
By Dr. Heidi Jannenga
August 7, 2020
ComplianceReferrals, Prescriptions, and Certifications: What Are They, and How are They Different?
Rehab therapy professionals have a lot to keep track of when initiating patient treatment—everything from verifying patient...
By Erica McDermott
March 16, 2020
Marketing4 Nontraditional PT Services Guaranteed to Generate More Patients
The key to growth is stepping outside of your comfort zone. This is one of the best...
By Kylie McKee
March 4, 2020
MarketingFounder Letter: Social Media Madness: 5 Points to Help PT Practices to Win More Patients Online
I love a little healthy competition. From burning up the court as a collegiate basketball player to...
By Dr. Heidi Jannenga
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