April 29, 2021
MarketingMusings from a PT Marketing Director: How to Create Campaigns that Actually Convert
The most basic recipe for success in physical therapy marketing is one part strategy and one part...
By Kylie McKee
April 6, 2021
BillingFAQ: 5 Fast and Cheap Ways to Fix Your Clinic’s Marketing
Introduction Yesterday, marketing experts Heidi Jannenga, PT, DPT, ATC, WebPT Co-Founder and Chief Clinical Officer; Scott Hebert,...
By Brooke Andrus
March 22, 2021
Marketing4 Keys to Email Automation for Rehab Therapy Clinics
Contrary to popular belief, email is not dead—nor will it ever be. Or so says Scott Hebert,...
By Melissa Hughes
March 17, 2021
Marketing6 Simple Rules for Advertising Your PT Clinic Online
Venturing out into the world of advertising can feel a lot like undertaking a mission into parts...
By Kylie McKee
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March 3, 2021
MarketingHow to Conduct a Competitive Analysis for Your Physical Therapy Clinic
All great competitors prepare for the game ahead of time by scouting out the competition and learning...
By Josh Golden
February 15, 2021
MarketingWhy Your Clinic Website Needs a Patient FAQ (and How to Write One)
The list of things you can do to improve your clinic’s website is virtually endless, but there’s...
By Erica McDermott
February 11, 2021
MarketingHow to Plan an Ad Campaign and Measure its Success
Building a digital marketing campaign may sound like a daunting task. It takes time, money, and a...
By Josh Golden
February 1, 2021
Marketing3 Keyword Types to Include in Your PT Clinic Website (Plus Examples)
When it comes to marketing your practice in the digital world, Google is a must-use, heavy-hitting promotional...
By Melissa Hughes
January 22, 2021
MarketingHow to Make Your Clinic’s Marketing HIPAA-Compliant
Before you call your brand-new rehab therapy marketing plan complete, you’ll want to make sure you’ve dotted...
By Erica McDermott
January 13, 2021
Marketing7 Things Your PT Clinic Website Needs (But Probably Doesn’t Have)
Your clinic website is perhaps your most important marketing tool. Not only does it help potential patients...
By Kylie McKee
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